cover letter for project proposal example

How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

“This is the most important five paragraphs one can write as it’s the only part everyone will read. You must knock it out of the park or you’ll lose.”

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

“Thank the customer, show enthusiasm, demonstrate senior sponsorship, briefly introduce win themes–and then shut up and leave the rest to a brilliant exec summary!”

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

“You need to make the client feel as though you are speaking directly to them.”

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

“Choose the top 3-5 features of your solution and describe how they will benefit your customer in a single line. Be direct: Here’s what we offer. Here’s how it will solve your problem.”

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

“A great cover letter isn’t stuffy or formal–it’s a conversation between real people, a chance to put aside the technical language of procurement and connect with the human being on the other side.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

“Sign the proposal cover letter from the highest-level person with signature authority, preferably someone that the customer knows personally.”

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

“Remember, your cover letter isn’t about you, it’s about your client. Let them know that you understand them. Then you can talk about how your company can solve their potential challenge.”

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

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How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

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How to Create Winning Proposals

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How to Write a Winning Proposal Cover Letter (5 Examples)

AUG 23, 2024 | LAST UPDATED ON AUG 23, 2024 BY ANGELICA NAIDU

A strong proposal cover letter is like a firm handshake when you meet someone for the first time. It sets the tone for the entire interaction. In the business world, your proposal cover letter serves as an introduction to potential clients to intrigue and entice the reader or the client to continue reading the whole proposal. Fortunately, to ease things up, there are proposal creation tools and software specially designed to craft an eye-catching proposal as well as the cover letter. One such software is Super Proposal. Keep reading to learn what to include in your cover letter to make it stand out, and secrets for impressive introductions.

What is a Proposal Cover Letter?

A proposal cover letter is a short document that introduces your full proposal. It serves as an abstract, highlighting the important points of your solution and unique selling propositions. That being said, make it a short, quick, one-page teaser. Who likes reading a boring proposal, anyway? You will usually find this one-pager right after the title page of your proposal. It should not repeat all the minute details. Instead, it should summarize your unique selling points in an informal way, making it easy for the client to understand. Both the cover letter and the executive summary fundamentally carry the same underlying message. Still, each serves different purposes: the former being more of an introduction cum elevator pitch aimed at securing a client’s attention, and the latter highlighting the methodology and expected outcomes of the whole proposal.

Table of Contents

What Should You Include in a Proposal Cover Letter?

Your proposal, much like an effective cover letter, should begin with a unique offer or positioning statement. It is important to clearly establish from the beginning why your team is the ideal choice to address the client’s needs. Let’s break down how to build a winning cover letter:

Formal Greeting

Begin by professionally addressing the client. A personalized greeting demonstrates respect and attention to detail.

Bad example: “To whomsoever to may concern” (Impersonal and outdated)

Good example: “Dear Mr. Johnson” (Shows you have done your research)

Concise Summary

Briefly and clearly explain your proposal’s problem and summarize your proposed solution. Highlight your unique value proposition and how it aligns with the client’s objectives.

Bad example: “Our proposal provides several solutions for your customer service challenges.” (It is vague and doesn’t provide any value)

Good example: “Understanding that XYZ company aims to focus on customer service, we have a unique automated chatbot solution which can reduce your response time by 50%.” (This is concise and impactful)

Contact Information

Ensure your name, title, company name, email address, and other relevant information are properly displayed. This makes it easier for the client to communicate with you.

Visual Elements

Consider incorporating elements like a company logo or graphics related to your proposal to enhance the document’s visual appeal. However, clarity should be important, and the visual complements shouldn’t distract the clients from the content.

Take the Solar Super Proposal Template , whose graphics relate to solar panels. This gives clarity to the clients on what your proposal relates to. The beauty of it all is that you can customize these templates in regard to your branding so that you can always be as personal as you want.

Personalization

Outline how your unique skills, resources, and experience make you the ideal partner for the project. Show clearly what separates you from the competition and how you will be able to help the clients meet their needs.

Bad example: “We have experience working with various clients across different industries.” (This is too generic)

Good example: “With our team’s 10+ years of experience in the ABC industry, we can provide tailored solutions for you.” (This is specific and highlights your expertise)

If you have relevant past projects or client testimonials highlighting your capabilities and success, mention them. This adds credibility to all your claims and reassures the client of your competence.

How to Write a Winning Proposal Cover Letter

A proposal cover letter is your time to shine, so let’s understand how you can write a winning proposal cover letter:

Step 1: Read the RFP Cover to Cover

Before putting pen to paper (or, for that matter, finger to keyboard), immerse yourself in the Request for Proposal (RFP). This is about ticking the boxes and understanding the nuances of the client’s needs. Ask yourself all these questions:

• What are their pain points?
• What language do they use to describe their challenges?
• Are there recurring issues or priorities that need to be addressed immediately?

For instance, when reviewing an RFP related to software or applications, look for phrases like “user-friendly interface” or “seamless integration.” These phrases show what the client values the most.

Step 2: Capture Your Prospect's Attention Early

You are aware that the attention span among people is getting shorter with each passing day, so you have a couple of seconds to catch your client’s eyes. The opening paragraph should be like a magnet to the readers. Begin the opening by pointing directly at the client’s challenges and crisply stating your solution.

For example, a cover letter of our Social Media Marketing proposal template begins with, ‘You need a social media strategy, and it’s not just about sharing cute cat videos once in a while. It’s about understanding where your audience hangs out online.”

This can grab the client’s attention within seconds in a fun and interactive way.

Step 3: Use Clear, Competitive Win Themes

Identify two to three of the most significant reasons your solution is the best fit; write it down. These are your “win themes.” Demonstrate how your approach exceeds that of competitors and can better meet the priorities of the client.

This section also allows you to differentiate yourself and stand out from the crowd.

Begin by thoroughly researching your competitors. 

Look into their websites and financial reports, and check out G2 to understand what their pros and cons are based on customer reviews. If possible, make an enquiry directly to the company that has issued the RFP. This will help you understand the competitor’s strengths, weaknesses, and unique features.

Also, add in some proof to showcase why you are the best in the industry through case studies, statistics, client reviews, etc. For instance, if you happen to be better at providing a positive ROI for your clients than your competitors, make this your top pitch in your cover letter.

Step 4: Provide a Personalized Offer

Avoid general statements and include SMART-Goal Metrics in your proposal cover letter: specific, measurable, achievable, relevant, time-bound. Go beyond stating features and benefits; instead, focus on how the skills, expertise, and resources are perfectly matched against their needs. 

Emphasize one-of-a-kind challenges they have, and propose an action plan which precisely addresses these challenges with measurable results over realistic timelines.

For example, instead of saying, “We will improve your customer service,” say, “We will reduce your customer’s average response time by 15% in three months once our AI-powered chatbot solution has been integrated.”

Step 5: Share your previous achievements

When making other claims, it is worthwhile to refer to some examples made before. Make sure to pick examples relevant to the client’s business or focus. This enhances your credibility and instills confidence in your ability to perform.

Step 6: Use a Strong Closing Statement

Your close should extend more than a courtesy sign off. It is beneficial to emphasize the importance of a diverse portfolio for project success and company growth, as well as the value of the current project.

Step 7: Add the Finishing Touches

In any case, an appealing letter can be the differentiating factor. The same goes for any other letter you proofread. Finally, if possible, solicit the opinions of a colleague or a person in management who is above you in rank or position.

Step 8: Signature

Including signatures on the letter also enhances its authority and personalism. It is preferable in most situations that the senior salesperson or other person responsible for corresponding with the client signs the letter.

Common mistakes to avoid in proposal cover letter

Even the best intentions can go slightly awry when you sit down to write a proposal cover letter. Here are some common mistakes to avoid:

Generic Language and Lack of Personalization

Using vague phrases as “industry leaders” or “cutting-edge solution” without specific examples can make your letter feel impersonal and unoriginal. Instead, customize your language to address your client’s specific challenges. Additionally, take the time to research the company and its industry to show that you understand their unique needs.

Bad example: “Our company is a leading provider of innovative solutions for businesses like yours.” This is too generic and does not focus on understanding the client’s needs.

Instead, here’s a good example: “ We understand your company is facing challenges with supply chain optimization. We at XYZ company can help you reduce costs by 45% and improve your ROI by 10x.” This includes personalization and focuses on how your company can help the client. 

Excessive Repetition of Proposal Content

Your cover letter has to be concise and to the point. Also, avoid repeating information again and again in the cover letter.

Poor Proofreading and Formatting

A cover letter should not have any spelling or grammatical errors. Even formatting errors make a poor impression on your profession. A nicely formatted cover letter shows your regard for detail and professionalism.

Focusing Solely on Your Company's Accomplishments

While highlighting your strengths is important, your cover letter shouldn’t sound salesy. It is all about the client’s needs and how your solution will help them.

Bad example: “We have many successes and achievements in our bucket. We have recently been awarded XYZ, too.” (While achievements are important, the focus should be on the client’s needs.)

Good example: “Our award-winning team of experts has helped many companies like yours achieve [specific goals].” (Now, even though you are talking about your achievements, you are keeping the focus on the client.)

Let’s take another good example, our Video Production cover letter Template has a part, “Our approach blends creativity with technical expertise, ensuring your message not only resonates but also leaves a lasting impact. We understand the power of video in today’s digital landscape and tailor our productions to meet your specific goals and audience.” This part shows how you can pitch in your expertise and yet focus on the client’s needs at the same time.

Weak Closing Statement or Call to Action

Your cover letter should conclude with a real call to action, indicating what you want the client to do thereafter. You can request a further discussion or invite them to check your customer’s feedback or website to ensure that your claims are not false.

Bad example: Ending with a generic “We look forward to hearing from you.”

Good example: “We believe that our solution can yield significant enhancements to your [some aspect]. We would like to talk about this more with you, as well as answer any questions. Please call or write us at your convenience.”

Proposal cover letter templates

Templates will provide a good starting point, but you need to tailor each one to your specific needs and situation. Many proposal cover letter templates are available to download from several online sources, which can help get you started. Below are 4 proposal cover letter templates you can use to create some remarkable proposals:

Download this proposal cover letter template in Word and PDF

Free Cover Letter Template 2

[Your Company Letterhead]

[Date] [Client Name] [Client Title] [Client Company] [Client Address] Dear [Client Name], On behalf of [Your Organization Name], a leader in [Your Industry/Field], I am writing to express our keen interest in collaborating on [Client’s Project/Goal]. We have been following your work closely and are consistently impressed by your commitment to innovation.

Our team specializes in [Your Unique Solutions/Services] and has a proven track record of delivering cutting-edge solutions that exceed expectations. We believe our expertise in [Specific Skills/Areas] aligns perfectly with your needs and can bring fresh perspectives to your project.

We are excited to discuss how our innovative approach can help you achieve [Client’s Specific Outcomes].

[Your Name] [Your Title] [Your Company Name] [Your Contact Information]

Cover Letter Template 3

[Date] [Client Nam e] [Client Title] [Client Company] [Client Address]

Dear [Client Name],

At [Your Organization Name], we put our clients at the heart of everything. We understand that every business has unique needs and pride ourselves on tailoring our solutions to fit yours.

We have taken the time to thoroughly research your organization and believe our [Your Services/Products] can address your specific [Client’s Pain Points/Challenges].

We are eager to listen to your goals and develop a collaborative strategy that delivers results.

Cover Letter Sample 4

[Your Company Letterhead] [Date] [Client Name] [Client Title] [Client Company] [Client Address] Dear [Client Name],

[Your Organization Name] is excited about partnering with you to achieve [Client’s Key Goal or Objective]. With [Number] years of experience in [Your Field], we’ve honed our expertise in [Specific Area of Expertise] to consistently deliver exceptional results for clients in [Client’s Industry].

We understand the unique challenges you face in [Client’s Specific Challenge or Pain Point] and believe our proven solutions can significantly impact your bottom line. In our attached proposal, you’ll find detailed case studies showcasing how we’ve helped clients like yours achieve [Measurable Results: Increased Revenue, Reduced Costs, etc.].

We are confident that our team’s deep industry knowledge and innovative approach can provide you with the tailored solutions you need to reach your goals.

We look forward to discussing your specific needs and exploring how we can work together to drive your success.

Proposal Cover Letter FAQs

What should i include in a proposal cover letter.

You can mention past experiences with writing winning proposals, different formats of proposals like RFP responses, and how you customize the content for each client. Let them know about your strong writing, editing, and communication skills.

How Long Should Proposal Writers Make Their Cover Letter? 

The proposal cover letter should be concise and straightforward. It should not exceed one page, should highlight the client’s pain points, and should focus on your solutions.

Are cover letters and proposals the same?

No, the cover letter is a short introduction to your proposal. It needs to highlight the key points and benefits. The proposal is a detailed document giving step-by-step detail of your solution and approach.

Read more: How to start a business proposal introduction

Read more: How to write a technical proposal

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Project Cover Letter

Cover letter maker.

A Project Cover Letter can act as a powerful tool to capture the attention of a hiring manager, especially in fields where project planning and execution are paramount. This type of cover letter is specifically crafted to showcase one’s competencies and experiences in managing and coordinating projects in various capacities. This guide will offer comprehensive examples and insights on writing an impressive Project Cover Letter that leaves a lasting impression.

What is a Project Cover Letter?

A Project Cover Letter is a tailored letter accompanying your resume that speaks directly to your ability to organize, manage, and implement projects effectively. It emphasizes your relevant experience, skills, and accomplishments related to project management or the project at hand. Whether you’re a project manager, a project coordinator, or working on a specific project, this letter helps set you apart from other candidates.

What is the Best Example of a Project Cover Letter?

Dear [Hiring Manager’s Name],

I am writing to apply for the Project Manager position at your company, as advertised on [where you found the job posting]. With a Bachelor’s degree in Business Administration and a PMP certification, coupled with over 8 years of end-to-end project management experience, I am confident in my ability to significantly contribute to your team.

In my previous role at XYZ Corp, I successfully led a team of 10 in executing projects within the stipulated time and budget, achieving an average on-time completion rate of 98% over the years. My proven ability to strategically plan, monitor, and assess project performances, in line with quality standards, ensures effective project management.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the position.

Yours Sincerely, [Your Name]

Size: 29 KB

https://images.examples.com/wp-content/uploads/2023/09/Project-Cover-Letter.pdf

Free Project Cover Letters – Copy & Paste

Crafting an impressive Project Cover Letter requires you to strategically present your skills, experiences, and accomplishments. Here’s a selection of project cover letter templates that can be easily customized to match any project-related role. Remember, the most effective cover letters are those that are personalized and reflect a clear understanding of the job role and the company’s needs.

Project Cover Letter Format

Subject: Application for the Project [Job Role] Position

I am excited to apply for the Project [Job Role] position at [Company Name], as advertised on [Job Posting Site]. With a [Your Degree] and [Number of Years of Experience] in project management, I am confident in my ability to add value to your dynamic team.

During my tenure at [Previous Company], I [describe a project you managed and its outcome, preferably quantifiable]. My knack for [a particular skill] enabled the team to [mention the impact of your skill on the project or team].

I am thrilled at the prospect of bringing my unique skill set and experiences to [Company Name]. Thank you for considering my application.

Yours sincerely, [Your Full Name] [Your Contact Information]

Size: 26 KB

Project Cover Letter for High School Example

Subject: Application for the [Project’s Name]

Dear [Teacher’s Name],

I am excited about the opportunity to participate in the [Project’s Name] at [School Name]. As a diligent student with a keen interest in [Relevant Subject], I believe I can contribute significantly to this project.

Over the past few years, I have successfully completed several school projects in [Relevant Subject], notably [describe one or two]. These experiences have equipped me with valuable skills such as [mention skills], which I believe will be invaluable to this project.

Thank you for considering my application. I look forward to the possibility of contributing to this valuable project.

Project Cover Letter for Upwork Example

Subject: Application for Your Project: [Project’s Name]

Dear [Client’s Name],

I am excited about the opportunity to work on your project, [Project’s Name]. As a professional with [Number of Years of Experience] years of experience in [Relevant Field], I believe I am well-equipped to meet your project requirements.

I have successfully completed similar projects on Upwork, notably [describe one or two]. These experiences have honed my skills in [mention specific skills], which I believe will be beneficial to your project.

Thank you for considering my proposal. I look forward to potentially collaborating with you on this project.

Best Regards, [Your Full Name] [Your Contact Information]

Project Manager Cover Letter Example

Subject: Application for the Project Manager Position at [Company Name]

I am excited to apply for the Project Manager position at [Company Name]. With a Bachelor’s degree in [Your Degree] and a PMP certification, coupled with [Number of Years of Experience] years of project management experience, I am confident I can make a significant contribution to your team.

In my previous role at [Previous Company], I managed a diverse team and successfully executed projects within budget and timelines, achieving a high project completion rate. My expertise in risk management, budgeting, and quality control, as well as my strong leadership skills, will allow me to effectively manage projects at [Company Name].

Thank you for considering my application. I look forward to the possibility of discussing my qualifications further.

Size: 27 KB

Project Cover Letter with No Experience Example

Subject: Entry-Level Application for Project [Job Role] at [Company Name]

I am writing to express my interest in the Project [Job Role] position at [Company Name], as advertised on [Job Posting Site]. As a recent graduate in [Your Degree], I am eager to apply the knowledge I have gained in the classroom to a real-world setting.

Throughout my academic career, I have been consistently praised for my [mention a particular skill or quality relevant to the job]. I have also been involved in several team projects, where I demonstrated my ability to work collaboratively and meet deadlines.

I am excited about the prospect of working at [Company Name] and learning from experienced professionals like yourself.

Thank you for considering my application.

Construction Project Cover Letter Example

Subject: Application for the Position of Construction Project Manager

Dear Hiring Manager,

I am excited to apply for the position of Construction Project Manager at your esteemed organization. As an experienced professional in the construction industry, with an emphasis on managing complex projects, I am confident I can add significant value to your team.

In my previous role as Construction Project Manager at XYZ Construction, I was responsible for managing a wide range of construction projects, from residential buildings to large commercial complexes. My ability to effectively manage teams, budgets, and timelines, coupled with my strong understanding of building codes and safety regulations, ensures the successful completion of projects.

Thank you for considering my application. I am eager to explore this opportunity further.

Sincerely, [Your Full Name] [Your Contact Information]

Project Cover Letter for School Example

Subject: Application for the School Project Coordinator Position

I am writing to express my interest in the School Project Coordinator position advertised on your website. With a background in education and project management, I am well-prepared to meet the demands of this position.

My prior experience includes working as a Project Coordinator for ABC Elementary School, where I planned and executed a variety of school-wide initiatives, including fundraisers, community outreach programs, and curriculum development projects. My strong communication skills and detail-oriented approach allow me to work effectively with faculty, staff, students, and parents.

Thank you for considering my application. I look forward to the possibility of contributing to your team.

Sample Project Cover Letter Example

Subject: Application for the Project Manager Position

I am thrilled to apply for the position of Project Manager at your esteemed organization. I have a solid background in managing diverse projects and a proven track record of delivering results on time and within budget.

In my last role at XYZ Corporation, I managed a range of projects from conception to completion, coordinating teams of up to 20 members. My experience, coupled with my strong problem-solving skills and ability to handle multiple tasks simultaneously, make me a strong candidate for this role.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with your team’s needs.

Engineering Project Cover Letter Example

Subject: Application for the Position of Engineering Project Manager

I am applying for the Engineering Project Manager role at your company, confident that my extensive experience in engineering and project management makes me the ideal candidate.

In my previous role at ABC Engineering, I was responsible for overseeing engineering projects from initiation to completion, consistently meeting project objectives. My technical skills, combined with my excellent team leadership abilities and a keen attention to detail, ensure the effective and efficient execution of projects.

Thank you for considering my application. I am enthusiastic about the prospect of contributing to your team.

Size: 25 KB

Architecture Project Cover Letter Example

Subject: Application for the Architectural Project Manager Position

I am excited to submit my application for the Architectural Project Manager position at your prestigious firm. My background in architecture and project management equips me to excel in this role.

At my previous employment with XYZ Architects, I managed a wide array of architectural projects, demonstrating my ability to meet project deadlines and stay within budget. My expertise in architectural design, combined with my skill in project coordination, ensures a smooth and successful project lifecycle.

Thank you for considering my application. I look forward to potentially bringing my skills to your firm.

School Project Cover Letter Example

Subject: Application for the School Project Officer Role

I am writing to express my interest in the School Project Officer role. My experience in project management within an educational setting makes me a strong contender for this position.

In my recent role at ABC High School, I was instrumental in planning, executing, and monitoring various school projects, including fundraisers, community outreach programs, and school-wide events. My ability to effectively manage tasks, timelines, and resources ensures the success of each project I undertake.

Thank you for considering my application. I am eager to further discuss how I can contribute to your school community.

Business Project Cover Letter Example

Subject: Application for the Business Project Manager Position

I am excited to apply for the Business Project Manager position at your esteemed company. I possess extensive experience in business project management and am adept at overseeing large-scale business projects.

In my previous position at XYZ Enterprises, I successfully managed numerous business projects, resulting in enhanced operational efficiency and increased profitability. My strong analytical skills, coupled with my ability to foster team collaboration, make me an excellent candidate for this role.

Thank you for considering my application. I look forward to the possibility of working with your team.

Project Proposal Cover Letter Example

Subject: Project Proposal for the [Project Name]

Dear [Recipient’s Name],

I am pleased to present our proposal for the [Project Name]. My team and I have developed a comprehensive plan that aligns with your organization’s objectives and are confident in our ability to deliver excellent results.

Enclosed is the detailed proposal, which includes our strategic approach, timelines, budget, and expected outcomes. I would appreciate the opportunity to discuss our proposal in further detail at your earliest convenience.

Thank you for considering our proposal. We look forward to the possibility of collaborating on this project.

Project Cover Letter for Job Application Example

Subject: Application for the Project Coordinator Position

I am writing to express my interest in the Project Coordinator position at your organization. I have an extensive background in project coordination and am skilled at planning, executing, and overseeing projects to ensure they are completed in a timely and efficient manner.

In my previous role at ABC Corporation, I coordinated multiple projects concurrently, demonstrating my excellent organizational skills and ability to thrive in a fast-paced environment. I believe my experience and skills align perfectly with your job requirements.

Thank you for considering my application. I am excited about the possibility of joining your team.

Entry Level Project Cover Letter Example

Subject: Application for the Entry Level Project Manager Position

I am thrilled to apply for the entry-level Project Manager position advertised in your company. As a recent graduate in Project Management from XYZ University, I possess a strong academic background in project planning and execution.

During my time at the university, I successfully managed a team project where we developed a mobile application for a local charity. I believe this experience has equipped me with the necessary skills to contribute positively to your esteemed organization.

Thank you for considering my application. I am eager to bring my fresh perspective and energy to your team.

Professional Project Cover Letter Example

Subject: Application for the Senior Project Manager Position

I am delighted to submit my application for the Senior Project Manager position in your respected organization. I bring with me over ten years of project management experience, a wealth of industry knowledge, and a proven track record of success in delivering projects on time and within budget.

In my previous role at ABC Inc., I managed a diverse portfolio of projects and consistently achieved a high level of customer satisfaction. My strong communication and leadership skills, along with my detailed understanding of project management methodologies, would make me a valuable asset to your team.

Thank you for your consideration. I look forward to the opportunity to further discuss my suitability for the position.

Project Cover Letter for Any Position Example

Subject: Application for Open Position

I am writing to express my interest in any open positions that match my skill set within your organization. With a background in project management, I am confident in my ability to contribute positively to any team.

Having worked in project management roles for over five years, I have developed strong skills in project planning, execution, and monitoring. I am adaptable, quick to learn, and eager to take on new challenges.

Thank you for your consideration. I look forward to the possibility of contributing to your organization.

Project Report Cover Letter Example

Subject: Submission of Project Report

I am pleased to present the enclosed project report titled “[Project Title]”, as part of the requirements of the [Course/Job Role]. The report provides a comprehensive analysis and presentation of the project’s execution, including the challenges encountered, solutions implemented, and the final outcomes.

I trust that this report meets your expectations and provides useful insights into the project’s proceedings. I am available for any further discussions or clarifications required regarding this report.

Thank you for the opportunity to work on this exciting project. I look forward to your feedback.

Cover Letter for Project Coordinator Example

I am writing to express my interest in the Project Coordinator position that you have advertised. I have a strong background in coordinating complex projects and proven success in ensuring projects are delivered on time and within budget.

At my previous position at ABC Corporation, I was responsible for coordinating a team of 10 individuals across various projects. My strong organizational and communication skills allowed me to ensure that all projects were on track and that team members were clear on their responsibilities.

I am confident that my experience and skills make me an excellent fit for the Project Coordinator position at your organization. Thank you for considering my application.

Creative Project Cover Letter Example

Subject: Application for the Creative Project Manager Position

As a creative professional with a love for project management, I was excited to see your advertisement for a Creative Project Manager. My background in design combined with my project management expertise makes me uniquely suited for this role.

In my previous role at Design Corp, I led a creative team in the execution of various projects, consistently delivering results that exceeded client expectations. My creative skills, combined with my ability to manage projects effectively, have consistently led to successful projects.

Thank you for considering my application. I am eager to bring my creativity and project management skills to your team.

How to Write a Project Cover Letter?

Writing a compelling project cover letter requires a careful blend of highlighting your skills and weaving in your experiences. Here’s a step-by-step guide to writing your cover letter:

1. Start with Contact Information: Your cover letter should start with your contact details at the top, followed by the date, and then the employer’s contact information.

2. Subject Line: The subject line of your email should be clear and descriptive. It should include the position you’re applying for and your name.

3. Salutation: Start your letter with a professional greeting. If you know the hiring manager’s name, use it. If not, phrases like “Dear Hiring Manager” are appropriate.

4. Introduction: Open your letter with a sentence or two explaining why you’re writing. Mention the job title you’re applying for and where you found the job posting.

5. Body of the letter: The body of your cover letter should highlight your skills and experiences that make you a good fit for the job. Use specific examples from your past work to illustrate these points.

6. Conclusion: The closing paragraph should reiterate your interest in the position, thank the employer for their consideration, and suggest a next step (for instance, asking for an interview).

7. Closing: Use a professional closing like “Sincerely” or “Best regards” and then your name.

Remember, a good project cover letter is tailored to the job description and speaks to the employer’s needs. It’s your chance to explain how your experiences and skills make you the right candidate for the project at hand.

Tips for a Project Cover Letter:

1. Tailor Each Letter: Don’t use the same cover letter for every job. Tailor it to the specific requirements of the job and the company.

2. Use Quantifiable Results: Using numbers to quantify your achievements (like “increased efficiency by 30%”) can be very persuasive.

3. Keep it Brief: Keep your cover letter concise. A full page or less is usually sufficient.

4. Proofread: Ensure that your cover letter is free of errors. It’s often helpful to have someone else proofread it as well.

5. Show Enthusiasm: Employers want to hire people who are enthusiastic about the work. Show your interest and passion in your letter.

Crafting a compelling project cover letter is all about showcasing your project management skills, experience, and your ability to deliver results. It’s about convincing the hiring manager that you’re the right person to execute and deliver the project successfully.

Project cover letters are a powerful tool for showcasing your project management skills and experiences. They provide a platform to highlight your capabilities and communicate how you can add value to an organization. Remember, the key to a good cover letter is customization and showing your enthusiasm for the role.

Text prompt

• Instructive
• Professional

Write a cover letter for a college student applying for an internship at an educational technology company

Form a cover letter for a high school student seeking a part-time job at a local bookstore.