essay about advertisement

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

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Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Advertisement Analysis Essay: Steps, Tips, Insights, & Example

Conventional selling methods that entail rational thoughts are no longer effective.

Today, advertisements that motivate the viewer or reader to take deliberate action stimulate emotion.

Therefore, knowing how to write an advertisement analysis essay correctly is an essential skill that all marketing or business students should master before graduation.

Advertisement analysis essays, also known as ad analysis essays, are quite popular among students.

Such essays are more about ad reviewing and have a specific format that should be adhered to.

What is an advertisement analysis essay, and how do you correctly write one? Keep on reading to find out more.

What is an Advertisement Analysis Essay?

An advertisement analysis essay is an academic essay that needs the student or writer to study an advert properly.

The essay is typically written about a television or print commercial, and it aims to disclose any hidden messages featured in the advertisement which might be misleading or false.

This can be achieved through studying different aspects like gender, used color schemes, age of the target market, and even the genre of music featured, among other things.

For instance, you can highlight how advertising primarily gives males dominant positions over women through virtually all details displayed in the advert.

A counterpart will then have to examine the same advert from the standpoint that it treats both genders equally, thus eliminating any preconceived thoughts about gender discrimination.

Nonetheless, even though ad analysis essays focus on specific works, whether visual or print, the analysis can be stretched to cover how media is used in audience manipulation.

You can, for instance, have an ad analysis essay that compares and contrasts gender roles across different ads or TV programs like soap operas and commercials.

And one great advantage that this kind of essay has over other essays written on the same topic is its ability to use several sources in backing and supporting an argument, and this not only shows that you have conducted thorough research on the topic but also proves your point.

Steps for Writing a Critical Analysis Essay for an Advertisement

Writing an advertisement essay is as simple as keenly reading or observing the advert and then interpreting its meaning to the target audience or exploring how well a brand or a company uses the Ad to achieve its marketing functions.

Today, there are many ways to run adverts apart from print media. Online platforms such as Facebook, TikTok, Instagram, and YouTube allow influencers, companies/brands, and marketing agencies to run different ads. Besides, there is also a choice of running ads on commercial TV or radio.

Like a standard academic essay , specific steps should be followed when writing an ad analysis essay.

Below are the steps involved in writing an ad analysis essay like a pro!

Step One: Analyze The Chosen Ad

You can look through magazines or newspapers to find one to discuss if not already provided. Pick an advertisement you understand and have sufficient background information on. Knowing the different parts of an ad and a few advertising methods will help you develop a comprehensive analysis and informative essay.

What five parts of an ad should you look out for? They are;

• A captivating headline
• Relatable color schemes, images, as well as packaging that capture the consumer's interest
• Marketing the benefits
• A call to action
• A memorable tagline

When assessing the advertisement, observe specific factors like the language, graphics, target audience, message, and cultural significance. In addition, the utilized advertising techniques should also be examined.

Step Two: Use Your Introduction to Introduce the Ad

The first sentence of your introduction should be an attention-grabber/hook that attracts your readers. It can be a statement, observation, statistic, or fact.

After selecting and analyzing the specific advertisement, utilize your essay's introduction to offer background details on the service or product presented in the ad.

Next, give a short analysis of the ad's history, mention why the advert seems better than others, and discuss the target audience.

Step Three: Add Your Thesis Statement

Utilize your thesis to mention what the essay will highlight and what the selected advert is doing about achieving its goal. The thesis statement should include the ad's message, whether it is implicit or explicit.

Make sure that the thesis statement is the last sentence in your introduction. A good thesis statement lets the reader know your standpoint before reading the entire essay.

Step Four: Discuss One Point Per Paragraph

Each body paragraph featured in the body of your essay should discuss one central point. For example, you can discuss the ad's creativity in one paragraph and then discuss the methods used to capture attention in another paragraph. This should be elaborate right from your topic sentence to the concluding sentence.

Generally, the body paragraphs should examine the ad and utilize statistics, facts, research, and examples to demonstrate how the advert leads to a specific outcome.

You can, for instance, quote any sensitive language used. Moreover, the body of your essay should explain how the advertising strategies used work and why they were chosen for that particular audience.

You can also compare and contrast the models used in the advert compared to adverts used by competitors to bring in the critical aspect that encouraged a good scholarly discussion.

You should also identify the loopholes in the market that need to be addressed or if there are needs of the target audience that the advert failed to meet.

Every suggestion you make on the advert should be objective and generalized so that the readers can themselves make a subjective opinion.

Do not forget to include examples as well. Besides, you should cite any information you borrow from scholarly sources to avoid plagiarism.

Step Five: Conclude Your Essay

In the essay's conclusion paragraph , summarize your essay, mentioning some of the main points you discussed earlier. You will also need to restate your thesis statement. Remember that the conclusion is one of the most critical parts of your essay. You, therefore, should make sure that it is memorable.

Take advantage of conclusion paragraph starters to write a perfect conclusion that resonates with your readers.

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Structure of an Ad Analysis Essay

Introduction

The introduction should mention what the advertisement is for. You should summarize the ad's context, name the product or company, and give your thesis statement. The introduction can be written in any of these techniques; an interrogative introduction, narrative introduction, inverted triangle introduction, minding the gap introduction, or a paradoxical introduction.

Your thesis statement should also clarify what the ad is about and who the intended target audience is. Note that the thesis statement should be placed at the end of the introduction. A good thesis statement includes the following:

• Explicit messages ; the obvious and clear messages
• Implicit messages ; the hidden messages. They include the promises made by the ad to the consumer.

Your essay's body paragraphs should utilize evidence from the advertisement to prove the thesis statement. Make sure to include the following in your body paragraphs:

• A short description of the advertisement. You should present an impartial description of the ad's features. You can explain the ad's appearance, what or who is featured, and the different colors used. Remember that this segment should only describe what the reader or reviewer would see, not how the advert works.
• Discuss the target audience and the publication where the ad appeared. Explain what particular group of people the advert is targeting. You should include the race, education, age, sex, class, and marital status of the intended audience.
• Logical appeals/logos. Clearly explain how the advertisement applies logos to appeal to its target audience. Include a few paragraphs to communicate the advert's use of logos.
• Emotional appeal/ pathos. Elaborate on how the advertisement applies emotional appeals to charm its target audience. Include a few paragraphs to communicate the advert's use of pathos.
• Ethical appeals/ ethos. Clearly explain how the advertisement applies ethos to appeal to its target audience. Include a few paragraphs to communicate the advert's use of ethos.

You should provide a brief summary of your essay, mentioning some of the points you discussed earlier. You will need to restate your thesis statement and remember that the conclusion is one of the most critical parts of your essay.

The conclusion should also explain the ad's cultural significance. Mention the attitudes, beliefs, and values the advertisement seeks to meet.

Ad Analysis Essay Outline

It is vital to develop an essay outline before you start writing your paper, and the outline will serve as a plan for how you intend to approach it. Below is an advertisement analysis essay outline template you can use for your assignment.

• The name and purpose of the ad. Include the brand and authors.
• Summary of ad's context.
• Relevant background information about the company or organization featured in the ad.
• The thesis statement.
• The ad's impact on the target audience.

Body paragraphs

• Proof of the ad's effectiveness on the intended audience.
• Mention a few examples (only where applicable).
• Discuss the components of the ad.
• Discuss the approach used by the advertisers.
• Discuss the impact of the advertisement on its audience.
• Logos, pathos, and ethos of the advert.
• Visual and textual strategies used in the ad.
• In case it is a comparison, discuss the similarities and differences.
• Restate the thesis statement.
• Mention what makes the ad stand out.
• Discuss the intention of the ad.
• Give a general reflection on the advertisement and wrap things up with your opinion.

Follow our guidelines, and you can rest assured of having a perfect ad analysis essay!

Sample Advertisement Analysis Essay

Garnier Fructis Shampoo Advertisement Analysis Essay Introduction Fructis Shampoo is one of the major products manufactured by Garnier, an American company. During one of its promotions to market the product, Garnier posted an advertisement for the shampoo in an issue of Cosmopolitan magazine. The ad focuses on a woman's beauty and how important her hair is to her general appearance in society. Like all other ads, the aim of this ad is to convince consumers to buy the product. Per se, the Fructis Shampoo by Garnier ad seeks to appeal to the target market via implicit messages, audience targeting, cultural significance, language, and graphics. Advertisement Analysis (The Body) Women between the ages of 18 to 40 comprise the bulk of Cosmopolitan magazine's target audience. Most of the magazine's readers are enthusiastic about beauty, fashion, and love. The magazine also features different articles on romance, weight loss, and famous personalities. Grownup females mainly read the magazine to be enlightened about current events and to discover solutions to their relationship and physical appearance problems. Through addressing beauty issues, particularly those that involve a woman's hair, this advertisement strongly appeals to women in this target group via implicit messaging. Most American women place great significance on the appearance of their hair and are constantly searching for services or products that will allow them to align their hair to the latest trends in fashion (Zahra et al., 2022). This ad attempts to capitalize on women's worries about their hair by promising them a "great" solution that will enhance their beauty and boost their self-esteem. Therefore, the implicit messages of this ad promise a woman beauty, strength, and confidence. The language employed in the ad expresses ideas about confidence and strength and boosts the promotion of beauty principles. The advert reads "sleek and shine" written in bold. Ladies often link these phrases with good things since American society highly values sleek and shiny hair. The ad is, however, vague regarding how much shine someone's hair will get following the use of the shampoo. In addition, the ad doesn't also define the term "sleek." And even though these two adjectives are appealing, they are useless as the ad does not mention the "shine" and "sleek" levels that the customer should anticipate. So, even though the ad's phrasing has logical appeal or logos (Elfhariyanti et al., 2021), it seems to convey unsupported information about the shampoo. Unfortunately, most readers don't take a moment to consider the significance of these two terms. The graphics utilized in the advert use pathos by emotionally appealing to the intended group. The gorgeous long-haired model featured on the page is the ad's main subject. The model seems to display qualities that most ladies wish to possess. She has long, shining hair, an oval, blemish-free face, and a slim, tiny body. She also appears to be giving the reader an enigmatic, seductive gaze. The model is a woman the magazine readers imagine is sought-after by men and venerated by women, given that she resembles several other women in TV commercials, movies, and shows (Johnson, 2012). As a result, this ad tends to leave the reader with specific ideas about how a woman should physically look to be deemed desirable and beautiful as per the American Culture. With regard to cultural significance, the ad tends to emphasize the importance of physical beauty in American culture, just like other TV programs and adverts do. The ad seems to imply that a lady may only be considered beautiful if she bears similar physical features as the woman featured in the advert. This ad implies that women can only feel secure about their bodies if they have a specific external appearance. Whereas some individuals think a woman ought to be strong, this Garnier ad insinuates that a woman's strength lies in her beauty as per societal standards. And just like other beauty ads, this particular one uses women's insecurities about themselves to get them to purchase cheap products. Ultimately, such advertising highlights a woman's outward beauty while completely overlooking her internal traits like compassion and intelligence. Conclusion The discussed Garnier Fructis shampoo advertisement uses particular appeal elements to draw the target audience's interest hopefully. These elements include implicit messaging, audience targeting, cultural significance, and language and graphics. Even though the use of these particular elements creates considerable appeal to potential buyers, some of these elements depict an exaggerated value of external beauty at the expense of internal beauty. The ad also seems to convey unsubstantiated facts about the product being sold. Therefore, even though the advertisement does a great job of appealing to the target audience, it can be improved to consider women's inner beauty and provide more factual information. References Elfhariyanti*, A. A., Ariyanti, L., & Harti, L. M. (2021). A multimodal analysis: Construing beauty standard in shampoo advertisement.� Pioneer Journal of Language and Literature ,� 13 (1), 134-147. Johnson, F. L. (2012).� Imaging in advertising: Verbal and visual codes of commerce . Routledge. Zahra, G. E., Rehan, M., Hayat, R., & Batool, A. (2022). Construction of beauty concept by beauty product advertisements: A critical discourse analysis.� Journal of Archaeology of Egypt/Egyptology, � 19 (3), 789-804.

How to Start an Advertisement Analysis Essay

Begin by introducing your thesis by explaining the product you picked as your essay's sample. Thoroughly analyze the product and ask your reader or reviewer if they are familiar with the development of the advertised work.

Note that you do not have to agree with the advertisement's implicit message. Discuss your claims in the essay, as there are no wrong or correct answers about the ad's implicit message. However, you will have to support your claims with reasonable arguments.

Next, inform your reader why the advertising company opted to adopt that approach of advertisement for the product you just discussed, given that there are several other modes of advertising. You should aim to detail why and how the company uses that advertisement mode.

Proceed to compare the organization's present ad model with the previous one(s) and its influence on the product's market, loss, or growth. An ad analysis will bring to light the loopholes and gaps in the market. It is vital always to generalize your remarks in the essay so that the reader can form their judgments personally, without your personal views affecting their decision.

Keep in mind that there are different target markets based on the product. Therefore, you must utilize the appropriate methods to communicate your message.

How to Conclude an Ad Analysis Essay

The essay conclusion should include the product's summary, the advertising mode, and how it has affected market changes. To properly conclude your ad analysis essay, summarize the most critical points of your essay. And most important is to restate your thesis statement without using the exact words in the introduction.

You should also rephrase the thesis statement as part of your concluding paragraph to complete the information loop and offer your readers closure.

In addition, mention whether or not the ad achieved its goal of informing, entertaining, or persuading its target audience. And without adding any new information, including one last sentence to leave the reader with something to ponder.

Tips to Write the Best Essay on an Advertisement

• Introduce the subject that you will be advertising. The readers of your analysis might be unfamiliar with the product or service you are discussing. Therefore, introducing it early enough in your essay will make it much simpler to understand. Regardless of the popularity or content of the advertisement, it would help if you gave a brief description of the ad so that everyone has a clear idea of what will be discussed in the essay.
• Establish what audience you'll be addressing. It is vital to know who you are writing to as this will allow you to focus your essay's content appropriately and permit you to draw special attention to those aspects your readers will be most interested in.
• Understand the purpose of the advert and your main reason for writing an analysis essay about that specific advert. Correctly understanding the ad's intent goes a long way in producing a well-structured paper.
• Take time to create an essay outline before you start writing your essay. Note that the contents of your essay need to be presented in a specific order, so you should plan this sequence before you begin writing the essay itself.
• Keep things simple when writing your essay. Avoid the use of complicated jargon. This will make reading more enjoyable and also meaningful.

Summing Up!

Writing an advertisement analysis essay does not have to be as troublesome as you suppose. Rather, it is an interactive process that enables you to get into the creators' minds, explore how well they did their craft, and suggest areas for improvement if needed.

When analyzing an advert, you need to identify the advertisement's rhetorical appeals (ethos, logos, and pathos). You must also analyze the target audience to determine its values, preferences, attitudes, intentions, and beliefs.

Think about the effects or potential purpose of the advertisement using diction, tone, language, and presentation.

You should be critical enough to determine the rhetoric behind the symbols and non-verbal cues and relate them to the specific brand and the target audience.

Now that you have the facts and access to tips, steps, and a written sample advert analysis essay, you are on the right track. However, sometimes many things come our way, limiting our chances to complete writing essays.

If you feel like you could help writing your Ad analysis essay, our English essay helpers can help. We have professional essay writers who specialize in writing critical essays. They have perfected their craft through the years and can write your Ad analysis assignment faster and more efficiently.

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Essay on Importance of Advertisement

Students are often asked to write an essay on Importance of Advertisement in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Importance of Advertisement

Introduction.

Advertisements play a crucial role in today’s world. They are a bridge between producers and consumers, providing valuable information about products and services.

Role in Economy

Advertisements stimulate economic growth. They encourage competition, leading to better products and lower prices.

Consumer Awareness

Advertisements educate consumers, helping them make informed decisions. They provide details about product features, benefits, and prices.

Supporting Media

Advertisements fund many free-to-use platforms like newspapers and websites. Without ads, these services might not exist.

250 Words Essay on Importance of Advertisement

Advertisements are an indispensable part of modern commerce and industry. They serve as the bridge between producers and consumers, acting as a powerful tool for businesses to promote their products and services.

Driving Economic Growth

Advertisements stimulate economic growth by increasing demand. They educate consumers about new products, triggering a desire to purchase. This demand prompts businesses to produce more, thereby boosting economic activity.

Facilitating Informed Decisions

Advertisements provide valuable information that helps consumers make informed decisions. They contain details about product features, prices, and comparisons, empowering consumers to choose what best suits their needs and budget.

Enhancing Brand Image

Advertisements play a crucial role in building and reinforcing a brand’s image. They help businesses communicate their values and mission, shaping public perception and fostering customer loyalty.

Supporting Media and Entertainment

Advertisements fund many forms of media and entertainment. They provide revenue for television, radio, print, and digital platforms, enabling them to deliver content to audiences at low or no cost.

500 Words Essay on Importance of Advertisement

Introduction to advertisement.

Advertising is an essential component of modern trade and business, making it a crucial part of our economic system. It is a powerful tool used by businesses to inform, persuade, and remind consumers about their products or services. In essence, advertising is a communication bridge between the producer and the consumer.

Advertising plays a pivotal role in stimulating economic growth. By promoting a product or service, it creates awareness among consumers, thereby generating demand. This increased demand leads to higher production levels, contributing to economies of scale and fostering economic development. Moreover, advertising is a significant source of revenue for numerous sectors such as media, design, and marketing, indirectly supporting economic growth.

Creating Informed Consumers

Enhancing brand image and value.

Advertising is instrumental in building a brand’s image and value. By conveying the brand’s message, values, and vision through creative and compelling advertisements, businesses can establish a strong brand identity. This identity helps differentiate the brand from its competitors, creating a unique position in the market. Furthermore, effective advertising can lead to brand loyalty, ensuring long-term profitability for businesses.

Facilitating Market Competition

Advertising fosters healthy competition in the market. It offers a platform for businesses to showcase their unique selling propositions, encouraging innovation and improvement in product quality. This competition benefits consumers as they get access to better products and services at competitive prices.

Challenges and Ethical Considerations

In conclusion, advertising plays a vital role in today’s economic structure. It drives economic growth, creates informed consumers, enhances brand value, and facilitates market competition. However, it is important to consider the ethical implications of advertising practices to ensure consumer protection. As future business leaders, college students must understand the importance of advertising and its impact on society, economics, and consumer behavior. The power of advertising, when harnessed correctly, can lead to business success and societal benefits.

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• Essay On Advertisement

Advertisement Essay

500+ words essay on advertisement.

Advertisement is a means to make people aware of any product or service using commercial methods. It is a sort of publicity designed to endorse a person’s specific interest intended for product sale. We live in an era where advertisement plays a vital role in promoting business and products. Whether big or small, all brands and companies advertise their products on various mass media platforms. When we step outside our houses, we get to see advertisements for different brands in the form of a billboard, flyers, posters, etc.

In this essay on advertisements, we will discuss the advantages and different ways of creating ads.

The Various Ways of Advertisement

In this modern world of competition, everybody wants to be ahead. So, in this scenario, the advertisement comes in. We get to see or hear advertisements for several things. It proves beneficial for business people and can be used in various forms. Job vacancy ads posted in the employment column prove highly advantageous for the unemployed. Matrimonial ads also provide a trusted platform for both bride and groom for marriage proposals.

People can advertise their shop or property they want to sell, and anyone who wants to buy it can contact the person after seeing the advertisement. Through advertising, we can also find lost people, plots, goods, homes, etc. Previously, we used to see traditional advertisements in magazines, newspapers, and building walls. But, still, today, the most meaningful way of advertising is through television. Advertising your product or brand on television will help to reach the masses.

There are numerous positive effects of advertisement, and due to this, more businesses utilise this medium for their branding and marketing. Big and small companies spend the maximum of their budget on advertising, creating great ads for a positive impression on people. The best and most influential platform for advertisement is the World Wide Web. People are very active on social media in today’s world, and posting a single ad can reach millions of people easily in just a few seconds. Other forms of advertising are banners, posters, road crossings, flyers, billboards, digital screens, walls and railway stations. Sometimes, you can find them written or painted on trains, vehicles, and buses.

Benefits of Advertising

Advertisement is considered the prime means of generating income for magazines, television, and newspapers. They are beneficial for producers as well as consumers. Producers earn loads of money by spending their resources on advertisements. Models also make a handsome income by acting in ads to promote products and services.

In the technologically advanced business world, advertising has been seen to play a critical role in the establishment of contact between sellers and buyers. It is a medium by which the customer learns about the existence and use of goods available in the marketplace. As there is a lot of competition among businesses in various domains, advertisement has become a profitable investment that helps companies reach nooks and corners of the world and target their potential customers.

Drawbacks of Advertising

As every technology has some good and bad points, the same holds for advertisements. It has its share of disadvantages. An advertisement creates an artificial demand for things that we don’t need. It compels us to purchase expensive items. It has also been seen to generate disagreement within the family when the children make wishes for all those advertised goods that they see on television that are beyond the spending capacity of parents.

Watching your favourite stars promoting alcohol, cigarettes, etc., negatively impacts people who follow them. Another disadvantage of advertisement is that superior quality products that are not advertised lose their worth, and inferior ones enjoy more visibility in the market. This proves a means to cheat the innocent public. Buyers also suffer as the cost of advertisement adds to the entire production cost.

Conclusion of Essay on Advertisement

So, we know that advertisements are essential to launching your brand or product in this competitive market. Creative ads will help you to attract more people. These ads are entertaining as well as educational. Signing a celebrity or known personality will be the icing on the cake to advertise your product.

Students of the CBSE Board can get essays based on different topics from the BYJU’S website. They can visit our CBSE Essay page and learn more about essays.

Frequently Asked Questions on Advertisement Essay

What are the advantages of an advertisement.

Advertisements are good sources of information for ordinary people. They reach the public sooner and help in the faster marketing of a product. Advertisements also help in the sustenance of the product in the competitive world.

What are some of the traditional ways of advertisement?

Magazines, newspapers, paintings and posters are some of the traditional ways of advertising a product.

Is advertising good or bad for society?

Although advertisements are majorly beneficial for society, advertisements of harmful or illegal products can pose a threat to the younger section of society.

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Analysis Of Comcast Advertisement, A Popular Ad

Description of AD The ad message came from COMCAST NBUNIVERSAL and was advertised through the Politica magazine published on October 16th, 2019. A URL has been provided at the left bottom of the magazine. The ad contains an image of people and a laptop which...

Advertisement Analysis: Analysing The Old Spice Ad

Most people watch television everyday, and there are many ads that present themselves in between every program. If you do watch television, then you’ve most likely seen the iconic Old Spice commercials with the rapid talking actor Isaiah Mustafa. The commercial series first went on...

Ad Analysis Of The Allies, Hitler's Campaign

“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach” -Adolf Hitler. This is ironic because Hitler used propaganda to help try to exterminate the Jewish people, but he makes...

The Semiotic Advertisement Analysis: Connotations And Denotations

Advertisements are a rich source for semiotic investigation and frequently reveal significant ideological attitudes. Once having analysed L’Oreal’s text, by using semiotic techniques, one will realise that not only are they advertising their well-known products (the lipstick), but they are simultaneously fortifying beliefs and values...

Ad Analysis: The Objectification And Sexism In Original Red

If you were to observe the world around you one would notice that advertisements are everywhere. They surround us in our day to day lives on billboards, phones, media, television, radios, etc. making up a vast majority of our ever-circulating culture. No two are exactly...

History of Wendy’s: Analysis of the Dave’s Single Advertisement

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The company moved its headquarters to Dublin, Ohio. on January 29, 2006. The chain is known for its square hamburgers, sea salt fries, and their...

Overview of the Effects of Direct Mail Distribution

When a company or business starts, the owners need to advertize it to raise awareness about the certain company. For this task, they advertise themselves by mails, pamphlets and other means available depending on the budget. Direct mail is defined as the delivery of the...

Messages of Political Propaganda in Advertising for Young Children

The definition of propaganda is about spreading information with a cause, whereas advertising is an attempt to influence the buying behaviour of customers or clients using a persuasive message. The similarity of both words is for the cause of spreading, even if it includes engraving...

Overview on Brands Impact on Turning Society Into Lost Personalities 

Americans are worst when it comes to consumerism; that’s a well known fact. If it would be up to numbers for example, they constitute only %5 of the entire world population but they consume %24 of the energy in the world. They eat 200 billion...

The Manipulation of Search Engine Technology in Advertising

Locating the brand also face changes in web search engine marketing which includes spam, fierce competition and fraud click. One of the effective ways of audience acquisition strategy is search engine marketing (SEM), SEM allow firms to advertise their product on search engines (Boughton, 2005)....

• Search Engine
• World Wide Web

Weight Loss Advertisement and Product Targeting

In today's society there many flyers around the world on huge poster boards showing some sort of product targeting at women and men at ages 15 and up into reducing their own weight. The public tend to feel determined about their physical appearance, so experimenting...

• Target Market
• Weight Loss

The Breakdown of Burger King's Advertising Strategy

Executive summary For about 60 years, Burger King has served fire seared cheeseburgers at a reasonable cost. In this sense, the inexpensive food chain best known for it’s larger than average sandwich has been only predictable. This paper will analyze the picture changes Burger King...

• Burger King

Ireland'S Ancient East Campaign Marketing Analysis

Ireland’s Ancient East has been developed by Fáilte Ireland as a branded visitor experience showcasing Ireland’s living culture and ancient heritage that Ireland has to offer in the midlands/eastern half of the country. To date Fáilte Ireland has invested €31 million into developing the brand....

How Advertisement Can Be Very Insulting Towards Women

Some will say that society nowadays is shape by what our politician thinks or believes in, in fact their personal views shapes the society and others will says those whom their accounts are filled with millions of dollars or those managing or owning the biggest...

Analyse Structures And Techniques Of Television Advertisements

In this section you need to analyse and discuss the various techniques used in a range of UK television advertisements. This can be submitted via a typed report or a presentation. Using the materials on Its Learning, you need to EXPLAIN and provide an example...

Analysis Of Persuasive Elements In McDonalds's Advertisements

I started off my writing process by sitting down and really taking the time to analyze the advertisement I choose. I then proceeded to take the information that I gathered from analyzing it, and I incorporated that to the sheets we got in class with...

Analysis Of The Effective Marketing Communication In Ads

The promotion mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationship; Advertising is among these promotion tools and is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or...

Effects Of Polarized Advertising On Consumers

Nike’s recent advertisement highlighting former NFL quarterback and Black Lives Matter figurehead Colin Kaepernick was met with deep sentiments of polarization (Green, 2018). This polarization resulted in some consumers declaring that they would never buy a product from Nike again, and other customers increasing their...

• Marketing Management

Research Of The Effects Of Featuring Ads On The Apps Used By Smartphone Users

Introduction The marketing and advertising industry have undergone rapid and tremendous changes over the last couple of years owing to constantly changing technology. Marketing techniques have seen a significant deviation from the conventional methods of engaging customers since the steady rise of the internet and...

The Effectiveness Of Online Advertising Towards Amazon

Executive Summary Through this research, we will understand that the effectiveness of online advertising towards Amazon and identify the advertising can create customers satisfaction among online customers in Malaysia. Customers satisfaction is important for business to earn more profits and gain customers’ loyalty. Customers’ loyalty...

• Online Shopping

The Honest Ads Act In The United States

In the US, Senators have suggested the Honest Ads Act, even as they study other procedures. Those who play out political advertisements on television, radio or print are required to reveal who funded the advertisement. This recommended Act seeks to level the playing arena for...

• American History

The Impact Of Edward Bernays On Advertising

We have come a long way from the advertising tactics of old. Where the first advertisements may have had more to do with the features of the product, nowadays we see companies utilizing soft cells, associating with lifestyle, desirability, and many other desires that don’t...

• Mass Communication
• Public Relations

Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

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Effects of Advertising on People Essay

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Introduction

Description of budweiser beer advertisement, effects of advertising on people: from opinion to evidence, a comparison of advertising effects in the united states & the arab world, conclusion & recommendations.

In recent years, one of the signature strengths of the advertising industry has been its unfaltering capacity to transform ostensibly mundane objects into extremely enviable products (Trampe et al., 2009). But as products transform into entities of desire once placed in advertisements, they trigger important self-processes and different meanings to the target audience, some of which are positive while others negative.

Interestingly, a wealth of literature demonstrates that the goal of advertising has shifted from the creation of empowerment and consumer fulfillment to premeditated creation of a mood of restless dissatisfaction with what people have and what they are so that they go out and purchase more (Gannon & Lawson, n.d.; Harris et al., 2009). Using the recently released advertisement on Budweiser’s beer brands, the present paper purposes to discuss the effects of advertisements on people.

Early this year, Anheuser-Busch InBev, the company that makes Budweiser beer brands, created a series of advertisements to coincide with the official launch of the 2013 American Super Bowl. One particular advertisement for a Budweiser beer brand chronicles a seemingly close bond a Clydesdale foul shares with his trainer, eliciting deep sentiments of brotherhood, luck, superstition, traditions and rituals (Rotunno, 2013).

The advertisement features slim women serving beer in sexy and cool environments, while the Clydesdale trainer demonstrates a high level of cool demeanor and strong physical configuration. It is important to note that the trainer used in the ad happens to be a renowned personality who has acted in the movie “Transformers” (Just Jared, Inc., 2013).

One particular executive of the beer making company suggests that the American Super Bowl is the ultimate beer occasion and that watching football is one of the most essential beer drinking occasions, hence fans must drink beer to be associated with the game that is the icon of beer drinking occasions in the United States (Rotunno, 2013).

Advertising has been defined in the literature as a form of communication employed to promote products and services of an organization “primarily to generate sales and secondary to create a brand identity, introduce new products and services, communicating a change in the existing product line and helps in communicating social messages to the masses” (Kumar, 2012 p. 22). These are noble objectives by any standards, but it is evident that contemporary advertising goes beyond these objectives into other inconceivable intentions.

Modern-day advertising, in my view, affects people more negatively than positively. From the example of the Budweiser beer advertisement, it is clear that those who were behind this advertisement wanted people to not only view beer drinking as a valuable experience that can be equated to the American Super Bowl, but to also think that alcoholism is linked to cherished personal characteristics such as establishment of close bonds, sociability, elegance, and physical attractiveness.

The framers of these advertisement also wanted the target audience to internalize the misplaced belief that drinking beer is associated with cool sporting events such as the Super Bowl, and is also a spring board to a wide range of attributes that are so much cherished by young people, among them success, relaxation, cool demeanor, popularity, romance, and adventure.

More importantly, the framers of the advertisement used a popular celebrity to demonstrate to the audience that their beer brands are for people who want to make it in life. Such misplaced perceptions contained in the beer advertisement, in my view, have only served to brainwash the masses into reinforcing drinking behavior and internalizing other social vices such as crime, hooliganism, irresponsibility, family breakdowns and poverty.

Numerous studies have been conducted to demonstrate the effects of advertisements on people. The first of these effects is encouragement and reinforcement of undesirable behavior and consumption patterns.

In their seminal article about the effects of alcohol advertising on young people, Smith and Foxcroft (2009) acknowledge that “healthcare researchers and workers have shown associations between exposure to alcohol advertising and drinking behavior in cross-sectional surveys” (p. 4). This particular study found that onset of alcohol consumption in adolescent non-drinkers at baseline was substantially associated with exposure to alcohol advertisements in traditional, print and electronic media.

Within the food sector, a number of reviews have investigated research studies on advertising to young people and came to a conclusion that food advertising triggers immense preferences and purchase intentions of the food items being advertised (Harris et al., 2009). Health officials in the United States, for example, are of the opinion that obesity among young people is on the increase due to exposure to intense advertisements for calorie-dense low-nutrient foods.

The second negative effect of advertising is that it sows among us seeds of unhappiness and discord (Gannon & Lawson, n.d). As a matter of fact, the advertising industry has received widespread criticism “for bringing materialism to its height; for replacing inner happiness and intrinsic motivation with the drive to be productive in society only in order to consume and buy happiness” (Hayko, 2010 p. 80).

The beer advertisement discussed in this paper, for example, works in principle by making the target audience believe that their lives will forever be empty unless they align themselves with the ‘next big thing’, which undoubtedly is the consumption of alcohol on the sidelines of a big Super Bowl Match.

Additionally, extant literature demonstrates that people who fail to achieve the desired body image as is transmitted in a particular advertisement often develop disturbed mood swings as well as low self-esteem and self-image ratings (Joshi et al., 2004). Such attributes, in my view, only serve to sow amongst us seeds of unhappiness and discord, not mentioning that they prevent us from achieving our full potential.

Third, advertisements have come under constant criticism for increasingly consumer debt due to increasingly lavish consumer lifestyle (Gannon & Lawson, n.d.). When advertisers use sleek beautiful girls to advertise a particular line of clothes on the television, a sizeable number of consumers are overtaken by raw desires and sublime stimulation to have such clothes and would rather creep into greater debt to ensure they have the clothes in their possession.

Many music icons have experienced bankruptcy due to lavish spending habits reinforced by exposure to advertisements. Additionally, consumer debt due to lavish spending is a predictor to family breakdowns and irresponsible behavior (Trampe et al., 2009).

The fourth effect of advertisements on the people is that they perpetuate a life that is filled with lies and deceptions as most ads are not representations of truth.

While it is obvious that the methods in which situations are availed to the target audience through advertisements are not realistic, organizations want people to believe that they should live the life that they avail to them on screen (Hayko, 2010). Such a trend is worrying as it takes away people’s inherent right to make independent decisions by substituting their most intimate thoughts with the advertiser’s own ideas and conceptions of what should be.

Lastly, advertisements have been blamed for perpetuating a life of impulsivity and sensitivity to pleasure and reward, particularly among young people. Extant literature demonstrates that “young people who already have problems related to alcohol are likely to be particularly vulnerable to alcohol advertising, with the vulnerability increasing with increasing alcohol consumption” (Anderson, 2007 p. 10).

Indeed, it has been mentioned in the literature that advertising manipulates the vulnerability among young people by shaping their attitudes, value systems, perceptions and expectations of the product being advertised, which then influence the decisions they make regarding the use of the product (Gordon et al., 2010; Joshi et al., 2004).

Many young girls, for example, have ended up in hospital with disfigured faces after trying out some cosmetics they saw on television commercials. Instead of seeking for more information regarding such creams, young people respond to their impulsivity and sensitivity to pleasure and reward by trying out the creams with the view to look similar to the sleek images appearing on the advertisement.

The effects of advertising on people are influenced by a multiplicity of variables such as culture, traditions, beliefs, values and expectations (Kalliny, 2010).

Extant literature demonstrates that loosely aggregated societies are more likely to be influenced by advertisements than communal societies owing to the fact that they do not subscribe to the same traditions, values and culture (Al-Olayen & Karande, 2000). In this respect, it can be argued that people in the United States are more likely to be responsive to advertisements than people in the Arab world owing to the fact that they subscribe to diverse cultural values, beliefs and backgrounds.

Conversely, people in the Arab world are likely to first evaluate the advertising against what is provided for by the strict Islamic culture before deciding to internalize or discard the message being advertised. This exploration implies that the social fabric and societal cohesion to a large extent determines the effects advertisements have on people.

Drawing from the above discussion, it can be concluded that although advertisements have positive impacts on people, they also posses negative ramifications in terms of encouraging and reinforcing undesirable behavior and consumption patterns, sowing among us seeds of unhappiness and discord, increasing consumer debt due to lavish consumer lifestyles, perpetuating a life full of lies and deceptions, and providing support to a life of impulsivity and sensitivity to pleasure and reward.

The negative effects, it seems, continue to eclipse the benefits of advertising. More poignantly, it has been demonstrated that these effects affect young people and vulnerable groups within the population. This is a dangerous precedent by any standards because the young people are the future of tomorrow.

Owing to these negative effects, governments should attempt to regulate advertising, particularly when it is targeted at young people. Today, more than ever before, it is clear that most advertising executives will stop at nothing to create advertisements that make their products and services sell, even if such efforts mean circumventing ethical and moral benchmarks. In such a situation, government regulation is the only viable option.

Still, the government and other interested stakeholders such as local and municipal authorities could consider banning advertising in public places. Such a ban would ensure that people are less exposed to harmful content contained in the advertisements. Another set of recommendations include controlling advertising on the Internet to protect vulnerable groups of the population, introducing taxes on advertisements to discourage usage, and encouraging self-regulation among players in a bid to stamp out negative advertising.

Al-Olayen, F. S., & Karande, K. (2000). A content analysis of magazine advertisements from the United States and the Arab World. Journal of Advertising, 29 (3), 69-82.

Anderson, P. (2007). The impact of alcohol advertising . Web.

Gannon, Z., & Lawson, N. The advertising effect: How do we get the balance of advertising right? Web.

Gordon, R., Hastings, G., & Moodie, C. (2010). Alcohol marketing and young people’s drinking: What the evidence base suggests for policy. Journal of Public Affairs, 10 (1/2), 88-101.

Harris, J. L., Bargh, J. A., & Brownell, K. D. (2009). Priming effects of television food advertising on eating behavior. Health Psychology, 28 (4), 404-413. Web.

Hayko, G. (2010). Effects of advertising on society: A Review. HOHONU, 8 , 79-82. Web.

Joshi, R., Herman, C. P., & Polivy, J. (2004). Self-enhancing effects to thin body images. International Journal of Eating Disorders, 35( 3), 333-341.

Just Jared, Inc. (2013). Budweiser Super Bowl Commercial: ‘Clydesdales horses.’ Web.

Kalliny, M. (2010). Are they really that different from us? A comparison of Arab and American Newspaper Advertising. Journal of Current Issues & Research in Advertising, 32 (1), 95-108.

Kumar, A. (2012). Dimensionality of consumer beliefs toward billboard advertising. Journal of Marketing & Communication, 8( 1), 22-26.

Rotunno, T. (2013). Budweiser unveils its super bowl ad lineup . Web.

Smith, L. A., & Foxcroft, D.R. (2009). The effect of alcohol advertising and marketing on drinking behavior in young people: A Systematic review. BMC Public Health, 9 (2), 1-11.

Trampe, D., Stapel, D. A., & Siero, F. W. (2009). The self-activation effect of advertisements: Ads can affect whether and how consumers think about the self. Advances in Consumer Research, 36( 6), 1030-1045.

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Advertisement Analysis – How to Write & Ad Analysis Essay Examples

🔝 top-10 advertisement analysis examples, 🖥️ advertisement analysis – what is it, 🤓 steps of an ad analysis, 🌟 advertisement analysis essay examples, 📝 advertisement analysis research paper examples, 💡 essay ideas on advertisement analysis, 👍 good advertisement analysis essay examples to write about, 🎓 simple research paper examples with advertisement analysis, ✍️ advertisement analysis essay examples for college, 🏆 best advertisement analysis research titles.

In this day and age, advertising is everywhere, from billboards and TV commercials to social media feeds and mobile apps. It’s an essential tool many companies use to draw customers’ attention and showcase their products and services. However, creating a compelling and distinctive advertisement is more challenging than it seems, and professionals often rely on ad analysis to achieve this goal. Advertisement analysis is a form of research that examines advertisements’ effectiveness and impact on society. Below, we will discuss how advertisement analysis can help businesses develop successful ad campaigns while ensuring their ads are ethical and socially responsible.

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Ad analysis is a type of research that experts use to develop compelling and eye-catching advertisements . It addresses each step of the ad’s creation process. Such an approach has become increasingly common because it shows marketing techniques’ impact on human consciousness. Experts evaluate the effectiveness of an ad using qualitative and quantitative methods , which help them create better advertisements. Language, imagery, and music used in a successful marketing campaign are just a few examples of what makes up effective ad messaging.

How to analyze the advertisement? While every company and its marketing team may have their own approach to ad analysis, the framework usually includes these 5 major steps:

Gather information. Before starting a project, looking up information about the product is vital. Make a SWOT analysis of the company for which you are conducting an ad analysis. This method will help you identify potential market opportunities and internal weaknesses.

Find target-audience preferences. To choose the perfect media tools for your marketing campaign, you must know your ad’s target audience . Knowing your audience will also assist you in learning how to convince the customers to get interested and purchase the product you are advertising.

Start questioning. You have to create a list of detailed inquiries regarding the advertisement. These questions will aid in finding information about the message or context of the ad . Also, it will help you understand which areas require more research and improvement.

Examine the strategic and tactical components. During this step, you first need to identify the objective. Make sure the message is conveyed clearly so the advertisement can serve its intended purpose. Then, you need to identify the target message. It’ll help to create a brief messaging framework.

Onlook the results. You have to watch whether your advertisement analysis works or not. Analyze how many new customers you receive after publication and your product’s popularity level. That way, you will both improve your research and gain experience for your next project.

Here you can find 2 incredible examples of advertisement analysis essays! The primary focus of each report is to examine how the created advertisement will affect potential customers.

Essay sample #1 – Pepsi advertisement

Target Audience: Pepsi targets consumers in their teens, early 20s, and early middle age. Pepsi print is of bright color , and that instantly attracts customers’ attention. In the commercial, many young people with happy smiles enjoy life, skating on the board and drinking Pepsi.

Implicit messages: The appearance of joyful teens in the Pepsi ad makes you want to buy this drink. The advertisement suggests that after consuming the product, you’ll feel like you’re living your best life.

Essay sample #2 – YSL perfume advertisement

Target Audience: YSL perfume advertisement targets women of early middle age. In the ad, the women are confident, independent, and successful. The advertisement connects the sensation of freedom and high status in society to the perfume itself.

Implicit messages: The advertisement appeals to those who want to make their own rules. YSL customers are women, so the company creates an image of powerful yet feminine females. The commercial suggests that after buying the perfume, you will embrace freedom and will be able to set old bridges on fire.

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Excellent essay writing blog for students seeking help with paper writing. We provide exclusive tips and ideas that can help create the best essay possible.

Advertisement Essay: Writing Tips and Topics

Advertisements are everywhere, from the streets to your mobile phone. On average, people get to see up to 5,000 advertisements and brands in a day. More than 153 of these advertisements get registered in our minds. Advertisements are not just popular, but subconsciously, they form some of our thinking patterns.

Considering the popularity of ads and their importance, it would not be out of place if you are asked to write an advertisement analysis essay. It is commonplace for college essays . This advertisement essay will help you know more about how to write an essay on advertisement.

With advertisement analysis essay examples, you get to learn more about the world of advertisement. There are several ways to write an advertisement essay, from a rhetorical analysis of an advertisement essay to a visual analysis essay advertisement. You can learn about how to write them from our tips on how to write an advertisement analysis essay.

Tips On How To Write An Advertisement Analysis Essay

You do not need an advertisement analysis essay sample to write an advertisement analysis essay. With these tips outlining how you should write an advertisement essay, you can write a good essay. Follow these steps carefully and you will be able to familiarize yourself with these types of essays.

The advertisement analysis introduction is very important. You need to catch the attention of your audience from the first word. Assume your reader has never seen the ad or know the product and include a description of the product and its history.

The introduction of the advertisement analysis should be focused on the subject matter which is the advertisement. You should also point out how the advertisement paints the product as being better than any other product in the market. If the ad doesn’t contain any such description, it is not so effective. After you have done justice to the introduction, your next paragraph should contain the thesis statement.

This part of the essay embodies the description of your point of view on the advertisement. The thesis of an advertisement essay tells you the message the advertisement conveys and how it conveys it. Your thesis should include the aim of the advertisement, whether to improve sales or to make customers carry out a particular action. You want to keep the part of the essay as short and as simple as you can. It should not be longer than a paragraph.

The body of your analysis should build upon your thesis statement, elaborating on various points of the advertisement and how they are used to achieve the aim of the advertisement. One of the details that would be included in the paragraphs of the essay is the set of people or group for which the advertisement was intended.

You should also highlight the popularity and effectiveness of the ad. Why the advertisement was able to become popular and draw people is important in your analysis. The analysis of an advertisement will also have examples of the rhetorical appeals which are ethos, pathos, and logos. The ethos pathos logos advertisement essay part consists of how the rhetorical appeals are used to draw the attention of the audience.

Logos pertains to the logical appeals of the ad, ethos describes its ethical appeal and pathos illustrates its emotional appeal. Any rhetorical analysis essay example advertisement should contain an analysis of the appeals. After writing all the points that you be reviewed while writing an analyzing advertisement essay, you can move on to the last point in the essay.

Your conclusion is the last paragraph after you have written all your relevant points in your analyze advertisement essay assignment. This paragraph should restate the key points you raised in your analysis in summary form. You should also state if the objective of the advertisement was achieved or not.

Following these steps and tips will help you write a great analysis of an advertisement even if it is a print advertisement analysis essay. Now that you know how to write an analysis essay on an advertisement, let’s look at advertisement essay topics that you can practice your prowess on.

Examples of Advertisement Essay Topics

You don’t have to wait until you have an assignment on advertisement analysis before you understand how to write it. You can practice with these topics and other sample advertisement analysis essay. Once you have seen an advertisement analysis essay example and practised the writing of advertisement analysis essays, you will not find it difficult when you have an assignment on it.

Some of the topics you can practice with are:

• Analysis of a TV Advertisement
• Selling Women on a King’s Length Advertisement Analysis
• Advertisement Analysis of a Mermaid Advertisement
• Advertisement Analysis on the Use of Women in Sport Advertisements
• Accessing the Company Motive in Media Advertisements
• Analysis of Vice Principals on HBO Advertisement
• Advertisement Analysis of Coca-Cola Advertisements

Using the outlined tips and these advertisement essay examples, you can write an advertisement essay sample. You can also check an advertisement analysis essay sample online if you get stuck.

Difference Between An Advertisement Essay and An Advertisement Project

An advertisement project is quite different from an advertisement essay. A school advertisement project could mean in-depth research into an aspect of advertising. These projects are book advertisement projects. Advertisement projects in this regard are longer than an advertisement essay will be.

Advertisement projects could also be the practical execution of an advertisement. You can also be asked to do these projects in the form of coming up with creative advertisement project ideas. These ideas could be implemented in fun ways like the sales of a school play ticket.

Now that you know the difference between advertisement essays and projects, let’s look at how you can make your project ideas stand out above the rest.

How Your Advertisement Project Ideas Can Stand Out?

Devising great project ideas is not as difficult as you might think it is. You just have to put your imagination to it and keep the following tips in mind.

• Incorporate the pop culture influence
• Put cute animals in your ads
• Do funny advertisements; everyone loves a good laugh
• Freebies, Freebies, Freebies; not only will they help people remember the brand but it could also get their loyalty
• Use puns; It stays in people’s memories
• Add some street art to your buildings
• Think outside the box. Do something unusual
• Try jingles; those songs and words never really get old
• Make use of innuendos; give people something to think about for a few minutes after seeing your ad.

Do not worry too much about how you can create an advertisement project. Put one or more of these ideas into good use and you will be able to do so without stress. Contact a writing service and ask for hep. Professionals surely know how to do it properly. Now you know how to write an essay on advertisements and create a great advertisement project.

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• 10 Oct 2018

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• 18 Jun 2018

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• 18 Sep 2017

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• 04 May 2016

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2020 Theses Doctoral

Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

• United States
• Internet marketing
• Internet advertising
• Television advertising
• Competition
• Google (Firm)

More About This Work

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Advertising: essay on advertising (488 words).

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The term ‘advertising’ is derived from the original Latin word ‘advertere’ which means ‘to turn’ the attention. Every piece of advertising turns the attention of the readers or the listeners or the viewers or the onlookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.

Image Courtesy : brianrowe.org/LIS550/wp-content/uploads/2012/03/Gender-specific-advertising-heap.jpg

According to American Marketing Association, “Advertising is any paid form of non-personal presentation of ideas, goods or services by an identified sponsor”.

Advertising includes any informative or persuasive message carried by a non-personal medium and paid for by a sponsor whose product is in some way identified in the message. Traditional mass media, such as television and magazines, are most commonly used. However, the direct mailing of catalogues, electronic media advertisements featuring computerized ordering, and other direct-response vehicles are becoming increasingly popular.

Global promotion involves a variety of activities, ranging from in- store point-of-purchase displays and Sunday newspaper coupons to satellite TV advertising and sponsorship of symphony orchestras, athletic events such as the Olympics, Soccer’s World Cup, and major tennis tournaments.

All of these various tools need to be integrated and project a consistent message and image for maximum effectiveness. This is a stiff challenge for global marketers since the tools are not equally effective everywhere and some are not even available in certain country markets.

The most visible promotional activity is perhaps global advertising. Global sales promotion, public relations, and publicity have also become powerful promotional tools because of developments in global communications and the opening-up of new markets. Then there is participation in international trade fairs, direct marketing, and personal selling, the last typically much more localized but still important.

Global advertising can be defined as advertising more or less uniform across many countries, often not necessarily, in media vehicles with global reach. In many cases, complete uniformity is unobtainable because of linguistic and regulatory differences between nations or differences in media availability, but as with products, localized advertising can still be basically global. In contrast, multi-domestic advertising is international advertising deliberately adapted to particular markets and audiences in message and/or creative execution.

There are several traditional problems facing the decision-maker in global advertising. These are as follows:

1) How to allocate a given advertising budget among several market countries?

2) What the message to be use in these various markets?

3) What media to select?

But even before tackling these management decisions, the advertiser needs to define the objectives of the advertising in the different countries. And before doing that it is imperative that the decision-maker identify what can conceivably be expected from the global advertising effort. Thus, the logical starting point in global advertising management is the assessment of the role of advertising in the country markets and the availability of alternative advertising media.

Related Articles:

• Shot Essay on Political Advertising in India (309 Words)
• Essay on Trade Advertising (816 Words)

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Home — Essay Samples — Business — Advertisement — Two Advertisement Analysis

Two Advertisement Analysis

• Categories: Advertisement Marketing and Advertising

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Words: 955 |

Published: Mar 20, 2024

Words: 955 | Pages: 2 | 5 min read

Table of contents

Advertisement 1: nike, advertisement 2: coca-cola, comparison and conclusion.

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IELTS Essay: Advertising

by Dave | Real Past Tests | 1 Comment

This is an IELTS writing task 2 sample answer essay on the topic of advertising from the real IELTS exam.

Please consider supporting my efforts to creative high quality IELTS materials for students around the world by signing up for my Patreon (and so you won’t miss out on any of my exclusive IELTS Ebooks)!

Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative.

Discuss both sides and give your own opinion.

As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. In my opinion, advertising is on the whole a negative due to its impact on the average individual, though it is clearly beneficial for businesses.

It is hard to argue against the positive boon that advertising has brought to a variety of industries. In the 1950s and 60s, the growth of American advertising in particular ushered in an age of rampant commercial opportunity. Corporations ranging from automoblie manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences. By appealing to basic human psychology, they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.

Nonetheless, advertising mainly serves to distract and entice. The purpose of advertisements is not simply to inform. Consumers can find information about products from a number of sources of their own volition. Advertising attracts individuals and creates new desires that distract from healthier modes of living. For example, the average person would be better served by eating a healthy diet and exercising regularly. However, ubiquitous advertisements for fast food make this difficult, in some cases impossible, to achieve. Generalised across a range of consumer products, it is clear that people are being drawn unhealthily towards their worst impulses.

In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. A world without advertising is not feasible but it is still possible to limit one’s exposure.

1. As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. 2. In my opinion, advertising is on the whole a negative due to its impact on the average individual, though it is clearly beneficial for businesses.

• Paraphrase the overall essay topic.
• Write a clear opinion. Read more about introductions here .

1. It is hard to argue against the positive boon that advertising has brought to a variety of industries. 2. In the 1950s and 60s, the growth of American advertising in particular ushered in an age of rampant commercial opportunity. 3. Corporations ranging from automoblie manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences. 4. By appealing to basic human psychology, they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.

• Write a topic sentence with a clear main idea at the end.
• Explain your main idea.
• Develop it with specific detail as fully as possible.
• Continue to develop it and don’t change to a new idea.

1. Nonetheless, advertising mainly serves to distract and entice. 2. The purpose of advertisements is not simply to inform. 3. Consumers can find information about products from a number of sources of their own volition. 4. Advertising attracts individuals and creates new desires that distract from healthier modes of living. 5. For example, the average person would be better served by eating a healthy diet and exercising regularly. 6. However, ubiquitous advertisements for fast food make this difficult, in some cases impossible, to achieve. 7. Generalised across a range of consumer products, it is clear that people are being drawn unhealthily towards their worst impulses.

• Write a new topic sentence with a new main idea at the end.
• Explain your new main idea.
• Continue with your explanation if you need to.
• Start developing your idea.
• Use a specific example.
• Develop the example.

1. In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. 2. A world without advertising is not feasible but it is still possible to limit one’s exposure.

• Summarise your main ideas.
• Include a final thought. Read more about conclusions here .

What do the words in bold below mean?

As advertising becomes increasingly invasive , there has been an increase in debates concerning its effects. In my opinion, advertising is on the whole a negative due to its impact on the average individual , though it is clearly beneficial for businesses.

It is hard to argue against the positive boon that advertising has brought to a variety of industries . In the 1950s and 60s, the growth of American advertising in particular ushered in an age of rampant commercial opportunity . Corporations ranging from automoblie manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences . By appealing to basic human psychology , they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.

Nonetheless , advertising mainly serves to distract and entice . The purpose of advertisements is not simply to inform . Consumers can find information about products from a number of sources of their own volition . Advertising attracts individuals and creates new desires that distract from healthier modes of living . For example, the average person would be better served by eating a healthy diet and exercising regularly . However , ubiquitous advertisements for fast food make this difficult, in some cases impossible , to achieve . Generalised across a range of consumer products, it is clear that people are being drawn unhealthily towards their worst impulses .

In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. A world without advertising is not feasible but it is still possible to limit one’s exposure .

increasingly invasive more and more personal

debates concerning controversy around

on the whole in general

average individual normal person

clearly beneficial definitely good for

hard to argue against difficult to disagree with

boon good for

variety of industries many types of

ushered in an age of rampant commercial opportunity started an era of more business

ranging from including

manufacturers makers

took advantage exploited

emerging medium new type

reach wider audiences find more people

appealing attractive

basic human psychology how people think

tap into exploit

nearly limitless market unlimited potential

eventually expanded globally after a while became international

supported by ruthlessly efficient backed up by useful

profitable making money

nonetheless regardless

distract take attention from

entice pull in

inform give information about

of their own volition their own choice

attracts entices

healthier modes of living ways of being healthy

better served is better for

regularly usually

ubiquitous common

in some cases impossible sometimes can’t be

achieve accomplish

generalised applies to lots of

drawn unhealthily towards their worst impulses enticed to do bad things

business world industry

outweigh stronger than

psychological impact effect on one’s mind

not feasible impossible

limit extent

exposure open to

Pronunciation

ɪnˈkriːsɪŋli ɪnˈveɪsɪv   dɪˈbeɪts kənˈsɜːnɪŋ   ɒn ðə həʊl   ˈævərɪʤ ˌɪndɪˈvɪdjʊəl   ˈklɪəli ˌbɛnɪˈfɪʃəl   hɑːd tuː ˈɑːgjuː əˈgɛnst   buːn   vəˈraɪəti ɒv ˈɪndəstriz   ˈʌʃəd ɪn ən eɪʤ ɒv ˈræmpənt kəˈmɜːʃəl ˌɒpəˈtjuːnɪti   ˈreɪnʤɪŋ frɒm   ˌmænjʊˈfækʧərəz   tʊk ədˈvɑːntɪʤ   ɪˈmɜːʤɪŋ ˈmiːdiəm   riːʧ ˈwaɪdər ˈɔːdiənsɪz   əˈpiːlɪŋ   ˈbeɪsɪk ˈhjuːmən saɪˈkɒləʤi   tæp ˈɪntuː   ˈnɪəli ˈlɪmɪtlɪs ˈmɑːkɪt   ɪˈvɛnʧəli ɪksˈpændɪd ˈgləʊbəli   səˈpɔːtɪd baɪ ˈruːθlɪsli ɪˈfɪʃənt   ˈprɒfɪtəbl   ˌnʌnðəˈlɛs   dɪsˈtrækt   ɪnˈtaɪs   ɪnˈfɔːm   ɒv ðeər əʊn vəʊˈlɪʃən   əˈtrækts   ˈhɛlθɪə məʊdz ɒv ˈlɪvɪŋ   ˈbɛtə sɜːvd   ˈrɛgjʊləli   ju(ː)ˈbɪkwɪtəs   ɪn sʌm ˈkeɪsɪz ɪmˈpɒsəbl   əˈʧiːv   ˈʤɛnərəlaɪzd   drɔːn ʌnˈhɛlθɪli təˈwɔːdz ðeə wɜːst ˈɪmpʌlsɪz   ˈbɪznɪs wɜːld   aʊtˈweɪ   ˌsaɪkəˈlɒʤɪkəl ˈɪmpækt   nɒt ˈfiːzəbl   ˈlɪmɪt   ɪksˈpəʊʒə  

Vocabulary Practice

Remember and fill in the blanks:

As advertising becomes i_____________________e , there has been an increase in d____________________g its effects. In my opinion, advertising is o_________________e a negative due to its impact on the a_________________l , though it is c_________________l for businesses.

It is h__________________t the positive b____n that advertising has brought to a v___________________s . In the 1950s and 60s, the growth of American advertising in particular u__________________________________________________y . Corporations r_________________m automoblie m________________s to airlines to soft drink companies t______________e of the e_________________m of television to r____________________s . By a_____________g to b__________________________y , they were able to t__________o a n______________________t that e_______________________y and is now s_________________________________t and p____________e online marketing methods.

N_____________s , advertising mainly serves to d_________t and e_______e . The purpose of advertisements is not simply to i_______ urces o______________________n . Advertising a________s individuals and creates new desires that distract from h_________________________g . For example, the average person would be b_______________d by eating a healthy diet and exercising r_________y . However , u_____________s advertisements for fast food make this difficult, i____________________________e , to a_________e . G______________d across a range of consumer products, it is clear that people are being d____________________________________________________s .

In conclusion, the benefits of advertising for the b_____________d do not o_________h its p_____________________t on the average citizen. A world without advertising is n______________e but it is still possible to l________t one’s e___________e .

Listening Practice

Learn more about this topic in the video below and practice with these activities :

Reading Practice

Read more about this topic and use these ideas to practice :

https://www.wired.com/story/why-dont-we-just-ban-targeted-advertising/

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam :

• What is beauty for you? 
• Do you think the media influences our idea of beauty? 
• Do you think advertisements portrayal of beauty is correct? 
• How has people’s idea of beauty changed over the last few decades?
• Do you think beauty only relates to a person’s appearance? 

Writing Practice

Practice with the related topic below and then check with my sample answer:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.

IELTS Writing Task 2 Sample Answer Essay IELTS Cambridge 15: Advertising & Paying Attention (IELTS Cambridge 15)

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Guest Essay

Israel’s Pager Bombs Have No Place in a Just War

By Michael Walzer

Mr. Walzer is the author of “Just and Unjust Wars” and the co-editor of “The Jewish Political Tradition.”

The exploding pagers and walkie-talkies targeting members of Hezbollah in Lebanon were certainly an espionage and technological coup. Few people on the spot or reading about them from far away could fail to be amazed. But the explosions on Tuesday and Wednesday were also very likely war crimes — terrorist attacks by a state that has consistently condemned terrorist attacks on its own citizens.

Yes, the devices most probably were being used by Hezbollah operatives for military purposes. This might make them a legitimate target in the continuous cross-border battles between Israel and Hezbollah. But the attacks, which killed at least 37 people and wounded thousands of others, came when the operatives were not operating; they had not been mobilized and they were not militarily engaged. Rather, they were at home with their families, sitting in cafes, shopping in food markets — among civilians who were randomly killed and injured.

Israel has neither confirmed nor denied responsibility for the attacks but is widely believed to be behind them. If those allegations are true, it is important for friends of Israel to say: This was not right.

The theory of just war depends heavily on the distinction between combatants and civilians. In contemporary warfare, these two groups are often mixed together in the same spaces — often, indeed, deliberately mixed together, because the killing of civilians invites moral condemnation. The war that Hamas designed in Gaza is a grim illustration of the strategy of putting civilians at risk for political gain. Still, a military responding to this strategy has to do everything it can to avoid or minimize civilian casualties. Israel claims to be doing that in Gaza, although serious criticism of its conduct there has appeared in media around the world, not to mention a case brought against Israeli and Hamas officials alike at the International Criminal Court alleging war crimes and crimes against humanity.

No similar claim of minimizing risk to civilians can be made for the decision to explode the devices. They were not distributed by Hezbollah in order to put its people at risk. This was not a plot to force Israel to kill or injure civilians. The plot was Israel’s, and the plotters had to know that at least some of the people hurt would be innocent men, women and children.

Israel’s recent assassinations of Hamas and Hezbollah leaders requires a more complicated, but still critical, political and moral response. These were men actively supporting terrorist attacks on Israel, who certainly knew themselves to be targets — I would say legitimate targets — of assassins who could be operating from close up or far away. But when a government authorizes the killing of men it is directly or indirectly negotiating with, such as the Hamas leader Ismail Haniyeh in July, we have to conclude that the government isn’t committed to the negotiations’ success. That is politically and morally wrong, not only from the standpoint of the large number of Israeli citizens (including my friends in Israel) who are strongly, even desperately, committed to ending the war and bringing the hostages home, but also from the standpoint of all the victims of the Gaza war.

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Penn State removes independent student newspaper copies and racks from campus

The Daily Collegian said it was an issue of censorship.

Penn State removed all copies of The Daily Collegian, the independent student newspaper, as well as their distribution racks, from on-campus buildings earlier this week, saying the student organization violated the university’s advertising rules. Students and press advocates said the removal was an overstep by the state-related university, and threatened the free flow of information on campus.

“The newsroom was very shocked and very upset by it,” said Amy Schafer, the paper’s editor-in-chief. “Especially given the context that the university just launched a free speech website, and our president Neeli Bendapudi just put out a message saying that our university really cares about upholding free speech.”

The Daily Collegian first reported the story online .

The issue centered around the news racks that distribute The Daily Collegian’s weekly print editions. For about two years, the paper, an independent nonprofit published by Collegian Inc., has sold advertisements to display on its racks around campus. Out of roughly 35 indoor news racks, nine displayed ads this week paid for by NextGen Climate Action and the Kamala Harris campaign, Schafer said.

But on Thursday morning, she noticed that all of the racks, as well as the remaining copies of last week’s print paper, were missing from buildings across campus. She said no one from the university informed her or other student leaders that it was planning to remove the papers or the stands, and she had no idea at the time where they were taken or why.

Penn State told The Inquirer that The Daily Collegian broke the rules by selling ad space “outside the actual publication of its newspaper.” A spokesman said the racks were removed “for only a short period of time” and were back in place as of Friday.

“The University supports free news and information sources specifically for its students,” a spokesman for Penn State said.

Schafer said she could understand that the university wanted to enforce its advertising rules, but she did not understand why the university had removed more than just the offending racks.

On Friday morning, after the papers and the racks had been removed and returned, Michael Wade Smith, senior vice president and chief of staff at Penn State, sent an admonishing letter to the general manager of The Daily Collegian. The letter, which The Inquirer reviewed, said, “the rack advertisement is a commercial activity completely independent of The Collegian’s journalistic activities and which The Collegian has zero authorization or right to engage in on University premises.”

“It is the University’s hope that we can consider this matter closed,” Smith added.

The paper’s removals came at a particularly challenging financial moment for The Daily Collegian. While Penn State provided upward of $400,000 in funding to the paper in 2022, the school recently slashed that amount to zero , starting this year. The paper relies heavily on advertising: It brought in $393,643 in advertising revenue in 2023, according to its most recent tax filings .

“If we don’t have that advertising revenue, and we don’t have the university funding, it’s hard to fund our journalism,” Schafer said.

Bill Zimmerman, Penn State professor and Collegian board president, said the paper was still in the process of determining the refunds in billing associated with pulling the rack ads. When ad space in all 10 of the racks is sold, it can generate as much as $3,000 a month, he said.

”These newsstands provide enticing space to advertisers and are a major asset to us. This is a big blow,” Zimmerman said. “I hope the university reconsiders its stance on the matter.”

‘Significant overstep’

Despite the brief nature of the removal, Melissa Melewsky, a media law attorney for the Pennsylvania NewsMedia Association, said the incident raises real concerns — not only about free speech violations, but also about government taking private property.

“Completely removing all news racks seems a significant overstep here,” Melewsky, a Penn State alum herself, said. “The Daily Collegian is right to be concerned. Students and alumni who rely on The Daily Collegian for information are concerned as well.”

The student paper, founded in 1887 by another name, has an editorial staff of about 90 students, and publishes 4,800 print copies each week. In recent years, it has faced the same headwinds as many local papers: Print circulation and advertising has declined, Schafer said. The paper used to publish a print edition five days a week, and now publishes in print only on Fridays, focusing more energy online.

Schafer said she and the other student journalists are planning to include the story in next week’s print edition.

“An issue like this ultimately proves the importance of student journalism,” she said, “and how big of a role we play in holding the university accountable.”