basic parts of a cover letter

Parts of a Cover Letter: A Detailed Breakdown of 6 Must-Have Sections

3 takeaways

• Learn each part of a cover letter and proper cover letter structure
• Discover how to correctly write each section of your cover letter 
• The best method for generating personalized cover letters in seconds with the Teal AI Resume Builder

When you’re job searching, writing a cover letter can be one of the most discouraging tasks on the list. After all, you’ve already bookmarked the job you want, researched the company, and tailored the perfect resume to match the job description. 

And now, you need to find the time (and energy) to fit all that information into a single-page cover letter.

But by knowing all the parts of a cover letter, along with how to write them, you’ll have a massive head start in the application process. 

What are the parts of a cover letter?

Before you get started creating your cover letter sections, it's important to know the main parts of a professional cover letter. Here they are in order:

• Salutation (or greeting)
• Opening paragraph
• Closing paragraph

Struggling to land interviews with your current resume and cover letter? Get started with Teal’s AI Resume Builder today.

Just like there are resume sections , cover letters have sections, too.  So, first things first: should a cover letter have a header? Absolutely. 

More than just a list of ways to reach you, the header of your cover letter is your first branding opportunity. It should mirror the header of your resume to frame your application as a polished and cohesive package. 

This symmetry isn't just visually appealing; it shows a deliberate and meticulous approach to your job application.

But what should be on a cover letter header?

The key elements of a cover letter header include your:

• Email address
• LinkedIn URL (Optional)
• Phone number

Here’s an example: 

Consider adding a link to your professional online profile, like LinkedIn, especially if you’re applying for a remote job. 

Note: Even if you’re sending an email cover letter , you should attach your letter as a PDF. First, it’s just easier to format. Second, it helps the hiring manager print or share this document with other decision-makers. 

Following the date, you’ll want to add the:

• Name of the hiring manager 
• The company you’re applying to 

Here’s what this looks like: 

2. Salutation

When you’re on the hunt for a new job, first impressions matter. This is what makes the cover letter introduction or salutation so important.

This is where writing a personalized cover letter begins and where you demonstrate your interest and effort in connecting with the company on a human level. Directly addressing the hiring manager is highly recommended when you know their name. It signals respect, shows that you've done your homework, and positions you as a candidate who values personal engagement.

Why not just start your cover letter as “To whom it may concern”? 

Because in today's job market, where a lot of applications flood an inbox, a personalized greeting helps you stand out. It sets a tone of attentiveness and immediately tells the hiring manager that you pay attention to detail. 

Even this little gesture can transform a generic cover letter from a one-size-fits-all document into a tailored conversation starter that resonates with the person responsible for filling the role.

How to find the hiring manager's name

Finding the hiring manager’s name may seem difficult, but it’s often simpler than you think. 

Here are some strategies to uncover this key piece of information:

• LinkedIn : The professional network is your first port of call. Search for the company and sift through employee listings, focusing on those with titles like “Hiring Manager,” “Recruitment Officer,” or specific department heads if you’re applying for a specialized position.
• Company website : Sometimes, the information is hidden in plain sight on the company’s ‘Team’ or ‘About Us’ page. Larger companies might list their staff, job titles, and contact information.
• Calling in : A direct approach can be the most effective. Call the company’s front desk or HR department. Be polite, introduce yourself, and explain that you wish to address your cover letter appropriately. Most will be happy to help.
• Networking outreach : Rely on your network. Ask colleagues or mentors if they know who the hiring manager might be for the position you're eyeing. A mutual connection can often provide you with the name you need.
• Social media scan : Companies often post about their team and new hires on platforms like LinkedIn, Twitter, or Instagram. A quick search might yield the right name.

If you can’t find the hiring manager's name despite your best efforts, opt for a polite and general salutation like “Dear hiring manager” or “Dear hiring team” over the impersonal “To whom it may concern.” 

This retains a level of personalization and respect for the team's collaborative hiring effort. It also sets you apart from the many others who simply wrote: “to whom it may concern.”

Write the elements of a cover letter with Teal's AI

Before you start writing the main parts of your cover letter, consider using Teal instead.

Teal’s cover letter generator pulls from the information you added to a specific resume (also extracting the main keywords and details from the job posting you’re applying to) to align your content. Then, in just a click, you’ll have a great cover letter written before your eyes.

3. Opening paragraph

The opening paragraph of your cover letter is your chance to captivate the reader's interest and set the stage for your narrative. 

When it comes to your cover letter format , this section should include a succinct introduction of who you are, a brief mention of the position you’re applying for, and a compelling reason why the role aligns perfectly with your skills and career aspirations. 

How to grab your reader’s attention in the opening paragraph

To make your entrance memorable, the opening paragraph must do more than introduce – it must intrigue. Here’s how to ensure it does that:

• Start with a bang : Lead with a strong statement or a striking fact about your career achievements. Alternatively, a concise, bold expression of your enthusiasm for the company can be just as effective.
• Show, don't tell : Use a mini anecdote or a powerful example from your experience that reflects your capabilities and mirrors the values or needs of the company.
• Tailor your tone : Match the tone of your writing to the culture of the company. A startup might appreciate a more casual and innovative opener, while a traditional firm might respect a formal and straightforward approach.
• Add some flair : Add a touch of your personality without overshadowing your professionalism. Make sure it’s a blend that conveys your unique professional identity.
• Research results : Mention something recent about the company that impressed you, showing you’re up-to-date and genuinely interested in what they do.
• Give the why and the what : Clearly articulate why you’re excited about the role and what you bring to the table – this is your unique value proposition.

Example of cover letter content for an opening paragraph

“Imagine a marketing strategy so engaging that it doesn't just capture attention but creates a movement. That's been the hallmark of my approach as a Marketing Manager for the past decade, where I've increased brand engagement by an average of 65% year-over-year. Inspired by [Company Name]'s recent groundbreaking campaign on sustainability—a subject close to my heart since I was just a kid—I am eager to bring my expertise in crafting compelling narratives to the role of Head of Marketing.”

You can find more cover letter samples in these marketing manager cover letter examples .

What makes this a strong opening:

• Engages with storytelling: The opening verb is “Imagine,” which is much more engaging than something more traditional, like “My name is…”
• Quantifiable achievements: It includes a specific, measurable achievement (increasing brand engagement by 65% year-over-year), which adds credibility to the applicant’s claims and showcases a track record of success.
• Personal connection: There’s a personal touch with the mention of a lifelong passion for sustainability, making the applicant’s interest in the company feel genuine and deeply rooted.
• Alignment with company values: The reference to the company’s campaign on sustainability suggests that the applicant has done their research and shares the company’s values, implying a natural cultural fit.
• Focus on contribution: By stating a desire to bring expertise in crafting compelling narratives, the applicant immediately addresses how they can contribute to the company’s success rather than just what they wish to gain from the position.

If you can get all of those qualities to shine through in your cover letter, you’ll be more likely to get the reader over to the body of your cover letter. 

Your cover letter body is the meat of your message. It's where you dive into your professional journey, aligning your skills and experiences with the needs of the job at hand. 

This part should be structured in a clear and compelling manner, usually composed of one to three paragraphs, each serving a distinct purpose. 

The first paragraph should connect your past successes to the potential future contributions you'll make to the company. Subsequent paragraphs , like the second or third paragraph , can be used to go further into your relevant skills, experiences, and achievements while also reflecting your knowledge of the company’s goals and challenges.

How to showcase relevant skills and experiences

Here’s how to write a cover letter body that resonates with hiring managers:

• Customize and contextualize : Tailor each example of your experience to mirror the job description. It’s about relevance—show the reader why and how your background prepares you for the specific role.
• Quantify your impact : Use numbers and metrics to give weight to your achievements. Whether it’s increasing sales by a certain percentage or reducing costs through innovative solutions, numbers speak louder than words .
• Problem, action, result (PAR) method : For each skill or experience you share, present the problem you encountered, the action you took, and the result of your efforts. This method illustrates your thought process and problem-solving skills.
• Align with the company's vision : Show that you’ve done your homework by relating your experience to the company's current projects or goals. This demonstrates not just alignment but also initiative and forward-thinking.
• Storytelling with substance : Craft your experiences into a narrative that’s engaging. Your goal is to lead the reader on a journey that showcases growth, impact, and relevance to the role.
• Be concise, be clear : Avoid jargon and overly complex language. The body of your cover letter should be easy to read and understand, ensuring that your points are made without confusion.

Example of what should be in a cover letter body

During my tenure with XYZ Corp, a pioneer in eco-friendly packaging, I spearheaded a transition that faced significant initial resistance both internally and from our customer base. The challenge was formidable: to reframe the public's perception of sustainable packaging from a costly alternative to a savvy, consumer-driven choice. My strategy was to launch an educational campaign that highlighted not just the environmental impact but also the long-term economic benefits. This initiative not only garnered a 120% increase in consumer engagement but also positioned XYZ Corp as a thought leader in the market. In my most recent project, I led a cross-functional team to address a 15% slump in market share due to increased competition. By instituting a thorough competitor analysis and customer feedback loop, we identified key areas where our messaging fell flat. I orchestrated a brand revitalization campaign focused on our core strengths, infused with customer success stories. The result was a 25% market share rebound within the first quarter post-campaign. In each role, I've aligned my actions not only with the company's immediate goals but with a visionary outlook. For instance, anticipating the rise of AI in marketing, I initiated a successful pilot program at XYZ Corp that utilized machine learning to personalize customer interactions, leading to a 30% uptick in customer retention rates.

But remember, not every cover letter will focus on the same information. You’ll need to craft your cover letter according to the specific job you’re applying to. 

While this level of personalization may seem tedious, it’s absolutely necessary. 

5. Closing paragraph

One of the last main parts of a professional cover letter , the closing paragraph, isn’t just a summary but a strategic push to get you into the interview room. This part should reiterate your interest in the position, succinctly summarize why you’re the right fit, and express your enthusiasm about the potential to contribute to the company. 

It's also the place to include a call to action, such as expressing your desire to discuss your application in more detail in a personal interview.

How to end the cover letter on a strong note

• Reaffirm your value : Concisely restate how your skills and experiences align with the job and can benefit the company.
• Personal touch : Express genuine enthusiasm and confidence in your ability to perform the role. Let them feel your eagerness and readiness to take on the challenges it presents.
• Call to action : Encourage the hiring manager to take the next step. You can say you look forward to the opportunity to discuss how you can contribute to their team or that you're eager to provide further details on how you can help achieve their goals.

Closing paragraph example in a cover letter

I am excited to contribute to [Company Name]'s innovative marketing efforts. My skill set aligns seamlessly with the objectives of the Head of Marketing position. I am eager to apply my expertise in strategic planning and digital engagement to drive impactful campaigns that resonate with your brand's vision, and I look forward to discussing how my experience and insights can support your company's success. Thank you for considering my application, and I am hopeful for the opportunity to discuss collaboration in person.

If you're looking for more inspiration, check out this comprehensive database of 1300+ cover letter examples .

6. Sign-off

A professional sign-off sets the tone for how your cover letter is received. It's the equivalent of the final handshake after a successful meeting—it should convey respect and formality. 

Here's how you can ensure your sign-off strengthens your application:

• Choose the right closing : "Sincerely," "Best regards," and "Kind regards" are safe and professional options. If the company culture is more casual, "Best" or "Warm regards" may be suitable.
• Include your full name : Your sign-off should always include your full name to ensure clarity and formality. If you've established a personal connection with the hiring manager, adding a handwritten signature above your typed name can add a personal touch.
• Professional contact details : Beneath your name, include your professional contact details, such as your phone number and email address, and LinkedIn profile URL to facilitate easy follow-up.

The best way to write a cover letter 

Again, if writing a cover letter is your least favorite part of the job application, you’re not alone. It can be difficult to take all the bullet-point information from a resume and turn that into a single page of compelling and persuasive text. 

From getting the cover letter format just right to writing the actual information, it’s not an easy task. 

That’s why, with a tool like Teal’s cover letter generator , there’s simply no excuse for not having a personalized cover letter with each application. 

Simply build your resume, and with the click of a button, you can have a polished and personalized cover letter in seconds. 

Sign up for Teal today to give it a try!

Frequently Asked Questions

How long should each section of a cover letter be to maintain the reader's interest, can i include bullet points in the body of my cover letter to highlight my achievements, is it necessary to address the cover letter to a specific person, and what if i can't find a name.

Nathan Thompson

Related articles.

How to Add Relevant Coursework on a Resume [Examples + Tips]

LazyApply Reviews: Ratings & User Feedback [+ Alternative]

Resume Worksheet: Downloadable PDF & How-To Guide

How Teal Helped Travis Realize He Was Looking for the Wrong Job (and Find the Right One)

We help you find the career dream..

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Cover Letters

How to Structure a Cover Letter

What to include in each part of a cover letter.

The Structure of a Cover Letter

• What to Include in a Cover Letter

Sending an Email Cover Letter

Cover letter template and example.

When writing a cover letter to apply for a job, it's important to include all the requisite information clearly and efficiently.

Your cover letter is a way to grab the hiring manager's attention and it's important to be sure that it's polished, professional, and complete with the information the reader expects to see. If any elements are missing, it could even disqualify you from consideration for the job.

Here's how to structure a professional cover letter, with tips for every part and an example that includes everything.

A cover letter is comprised of several sections: your contact information, a salutation, the body of the cover letter, an appropriate closing, and a signature.

Review the structure of a cover letter, what to include in each part, and examples.

Your Contact Information

• What to include: The first section or header includes your contact information: name, address, phone or cell phone number, and your email address. It has also become common to include your LinkedIn address so that employers can immediately access your professional profile, resume, and networking contacts.  In an email, you can also list your contact info below your signature.
• Choose a style: Go with a simple centered header, or get a little fancy with the design if you're sending a hard copy. 
• Keep it professional: Also, keep in mind that your email address should sound simple and professional. Ideally, it would look like “[email protected].” Never use a “cutesy” email address that refers to your hobbies or political opinions or is off-color; your email address needs to reflect your professional identity, not your sense of humor.

You may want to create an email account dedicated solely to your career search. It can be easier to track all your correspondence when you have a dedicated email address for job hunting.

Employer Contact Information

• You can also include the employer's contact information. This is most appropriate to include on a formal, hard copy cover letter submitted through snail mail or by hand.
• If you are sending a job application by email or through an employer’s online application system, it is not as necessary to include this contact information.
• As a general rule of thumb for email applications, use the formal contact address if you know it, but don’t worry too much about omitting it otherwise.

Cover Letter Salutation

Although you may not need to know whom to address when sending a cover letter via email, getting a name to address your letter to is important. Do your research to avoid having to use the generic " To Whom It May Concern " or "Dear Sir or Madam," which can make things look like you didn't make an effort to learn more about the job or the employer. The best ways to learn contact names are to call an organization’s front office or to review their website.

To get in gear, review samples of  cover letter salutations . If you can't find a contact person, there are options you can use instead.

Cover Letter Body

The body of your cover letter lets the employer know what position you are applying for, why the employer should select you for an interview, and how you will follow up. This section of your cover letter includes:

• First paragraph : Why you are writing. This is "the grab," your chance to grasp your reader by the collar and get their attention. Offer some specific, focused information regarding the job you're seeking and a few core strengths that demonstrate your suitability for the position.
• Second paragraph : What you have to offer the employer .  This is your hook where you highlight examples of the work performed and achieved results. Draw on your key competencies from your resume, although don't copy it word for word. Bullet points in this paragraph are extremely effective in drawing your reader's eye to your successes.
• Third paragraph : Your knowledge of the company. Show you did your research and know something about the business and how you can contribute to its mission.
• Fourth paragraph : Your closing. Summarize what you would bring to the position and suggest some next steps by requesting a meeting or suggesting a call.

You can boldface quantifiable achievements like year-over-year sales figures to make these “pop” on the page.

Finish your letter with a formal closing like "Sincerely" or "Yours truly." A cover letter is a professional correspondence, so don't use informal closings like "Cheers" in the letters you write to apply for jobs.

Your Signature 

How you sign your cover letter will depend if you're sending a paper or email letter. If you're sending a paper letter, type your name after the salutation, leaving a space for your handwritten signature. If you're sending an email cover letter, type your name and contact information after your salutation.

Signature for a Hard Copy Letter Example

Mary Barnes (Your Signature)

Mary Barnes

Email Letter Signature Example

Mary Barnes Address City, State Zip Email Phone

When you're sending a cover letter via email, include your name and the job you're applying for in the subject line of the message. That way, you'll be sure your message gets opened and read.

Subject: Mary Barnes - Marketing Assistant Position

Download a cover letter template (compatible with Google Docs and Word Online), or see below for more examples.

Cover Letter Example

Lucius Applicant 123 Main Street Anytown, CA 12345 555-555-5555 lucius.applicant@email.com

August 12, 2024

William Lee Lead Mechanic Acme Auto 123 Business Rd. Business City, NY 54321 

Dear Mr. Lee:

I’m writing to apply for the position of diesel mechanic at the City Transit Agency, as advertised on the city’s careers web page. I’ve included my resume for your consideration.

In addition to my experience as a diesel mechanic, I have an excellent knowledge of gasoline engines and electric systems, and I hold a CDL driver's license. Most recently, I worked for Trailer Transfer in Middletown as their lead diesel mechanic. While I was there, I developed a training program for new hires. However, I had to leave my job due to a move to your city.

Thank you for your time and consideration. I will follow up next week to see if I can offer any more information about my skills and experience. My cell phone is 555-555-5555 and my email is lucius.applicant@email.com. 

Best regards,

Lucius Applicant (Signature hard copy letter)

Lucius Applicant

Need more examples? Here are more cover letter examples , including templates you can customize to create your own cover letters.

Key Takeaways

• A cover letter should be clear and professional, and it should also include some necessary information to help ensure your application is properly assessed.
• Structure your cover letter with your contact information, a salutation, body paragraphs detailing your qualifications and knowledge of the company, a formal closing, and your signature.
• Tailor your cover letter by addressing it to a specific person and highlighting relevant achievements.
• Make sure to demonstrate your knowledge of the company to make a strong impression on the hiring manager.

Explore Jobs

• Jobs Near Me
• Remote Jobs
• Full Time Jobs
• Part Time Jobs
• Entry Level Jobs
• Work From Home Jobs

Find Specific Jobs

• $15 Per Hour Jobs
• $20 Per Hour Jobs
• Hiring Immediately Jobs
• High School Jobs
• H1b Visa Jobs

Explore Careers

• Business And Financial
• Architecture And Engineering
• Computer And Mathematical

Explore Professions

• What They Do
• Certifications
• Demographics

Best Companies

• Health Care
• Fortune 500

Explore Companies

• CEO And Executies
• Resume Builder
• Career Advice
• Explore Majors
• Questions And Answers
• Interview Questions

What To Include In A Cover Letter (With Examples)

• Cover Letter Format
• Salutation and Greeting
• Who To Address When Unknown
• How To Start A Cover Letter
• How To End A Cover Letter
• Best Cover Letter Font And Size
• Cover Letter Spacing
• Cover Letter Length
• Key Elements Of A Cover Letter
• How To Write An Address
• Official Letter Format
• Cover Letter Opening

Find a Job You Really Want In

Cover letters are the first introduction to you as a person and potential employee. While resumes cover your work experience and skills, the cover letter explains why you, specifically, should get the job. It’s where you can showcase your writing skills, why you want the position, and highlight your relevant skills and qualifications. If you’re looking to write up a cover letter for a job you’re applying to, or if you want to see if your letter checks all the boxes, then this article will help you out. While a hiring manager may not select you entirely because of your cover letter, giving it that extra bit of shine could push you into the top candidate slot. Key Takeaways Your cover letter should include: Your contact information and the date The employer’s contact information A greeting Body paragraphs A closing paragraph A sign-off You should customize your cover letter to every position you apply to. Focus on what you can add to the company in your cover letter. Work keywords from the job description into your cover letter. In This Article    Skip to section What to include in a cover letter Example cover letter Cover letter tips What not to put in a cover letter Final thoughts Cover letter FAQ References Sign Up For More Advice and Jobs Show More What to include in a cover letter

Cover letters, like every business communication, have a set of rules that you’re expected to follow. They should be short, confident, and include information relevant to the job. The format of a cover letter determines what goes where, meaning that you won’t have to spend long organizing your letter.

With that in mind, here’s everything you need to include in each part of your cover letter :

Your Contact Information and the Date

The very first key element your cover letter is going to be a header that includes your contact information. You’re going to list your name, your address, your phone number, and your email address. Feel free to include your LinkedIn contact information or a link to your online portfolio .

Make sure you create a professional email address if you don’t already have one. Something like [email protected]. It’s another way to make a good first impression on the hiring manager.

Lulu Paige 333 First Street Los Angeles, CA , 90001 (000) 111-2222 [email protected] January 1, 2023

Employer’s Contact Information

Even though most cover letters are submitted online nowadays, it’s still a rule of thumb to include the company’s contact information. Google the company to find their local address and list it beneath your own contact information.

If you can’t find out the company’s local address, don’t sweat it — but if you can find it, include it just for tradition’s sake.

Adam Smith Recruiter TopNotch Company 111 West Street Los Angeles, CA 90001

How you address your cover letter is more important than you might think. Try to avoid greetings like “ To Whom It May Concern ” or “ Dear Sir or Madam. ” While there’s nothing inherently wrong with either, they’re seen as out of date and impersonal.

Hiring managers value it if you show you’re willing to put in the extra effort to find out who to address the letter to. Put effort into finding out the name of the person who’s going to be reading your cover letter. Call the company’s front office or review their website to find their hiring manager’s name.

Acceptable addresses include:

Dear Chris Rogers, Dear Mr. Rogers, Dear Mr. Chris Rogers, Dear Hiring Manager, Dear Human Resources Manager,

While conventional wisdom states that using the person’s title (in this case “Mr.”) is preferable and more polite, be very careful about assuming someone’s gender. If their honorific is Dr., then it’s safe to include, but unless you know what the hiring manager’s preferred pronouns are, it’s best to just use their full name.

Body Paragraphs

The body of your cover letter is the most important part. It tells the employer what job you’re applying for, why they should bring you in for an interview , and how you’re going to follow up.

First paragraph. This is your cover letter introduction . It’s where you’re going to grab the employer’s attention and make them want to read the rest of your cover letter.

Let’s not waste any time in this paragraph — go ahead and tell them which position you’re applying for and how it relates to your background, and show them that you’re excited about the opportunity.

I am interested in applying for your Social Media Manager position that I saw advertised on Zippia .com. After contributing to the growth and success of my last employer’s presence on Facebook and Instagram, I am seeking new challenges with a company that is looking for someone with exceptional leadership and management abilities.

Second paragraph. This is where you’re going to tell the hiring manager what you have to offer. Use this paragraph to list your qualifications, give examples from your work experience , and quantify any of your achieved results.

I know my proven leadership skills, strong commitment to growing a social media base, and flexibility with regard to assignments would allow me to make a significant contribution to TopNotch Company. I welcome the opportunity to discuss how my qualifications could benefit your company’s continued success.

Pro tip: Go into more depth on your relevant qualifications, but make sure not to copy your resume word for word. Use your cover letter to highlight the most important reasons why you’re the ideal candidate.

Third paragraph. Discuss what you know (and like) about the company. This is your chance to impress the employers even further by showing them that you care enough to do some background research on the company , and how you can contribute to their mission.

TopNotch’s commitment to a sustainable future aligns with and inspires my own values of environmental consciousness and stewardship. Even as a digital marketer , I found ways to reduce my office’s carbon emissions by 11%, and I’d be thrilled to work for a company that values and prioritizes such changes.

Feel free to mention any current events, information about the company’s history, their core values, or their mission statement.

Closing Line

The final paragraph is where you’re going to close your cover letter . Summarize what you could bring to the position and request an interview or a phone call.

I’d like to thank you again for taking the time to review my application and resume, and I welcome the opportunity to discuss my qualifications with you in detail.

Picking an appropriate and successful sign-off is trickier than you might think. A cover letter is a professional document, so you have to be strategic with everything you write.

With that in mind, here are some sign-offs to choose from that hiring managers respond well to:

Best regards

Respectfully

Thanks in advance

And here are some sign-offs you should avoid at all costs:

Best wishes

Affectionately

Sent from my iPhone

You get the idea. Pick an appropriate sign-off, sign your name, and then you’ve got yourself a cover letter!

Example cover letter

Lulu Paige 333 First Street Los Angeles, CA, 90001 (000) 111-2222 [email protected] January 1, 2020 Adam Smith Recruiter TopNotch Company 111 West Street Los Angeles, CA 90001 Dear Mr. Smith, I am interested in applying for your Social Media Manager position that I saw advertised on Zippia.com. After contributing to the growth and success of my last employer’s presence on Facebook and Instagram, I am seeking new challenges with a company that is looking for someone with exceptional leadership and management abilities. As you will see in my enclosed resume, while serving as a Social Media Intern, I was tasked with onboarding new employees and managing their publishing schedules as well as coming up with content for my own calendar. My ability to juggle these different tasks reinforced my desire to advance in my career and step into a management role. I know my proven leadership skills, strong commitment to growing a social media base, and flexibility with regard to assignments would allow me to make a significant contribution to TopNotch Company. I welcome the opportunity to discuss how my qualifications could benefit your company’s continued success. I’d like to thank you again for taking the time to review my application and resume, and I welcome the opportunity to discuss my qualifications with you in detail. Sincerely, Lulu Paige

Cover letter tips

Knowing all the parts of a cover letter is essential, but that’s not the only trick to writing an excellent cover letter. Putting in a bit of extra effort will make your cover letter stand out from the rest, and will therefore make you more likely to get an interview.

Customize each cover letter. When you’re sending out applications to multiple companies, it’s essential to tailor each cover letter and resume for the job. Your resume customization may just take a few strategic keyword changes and emphasizing different parts of your experience.

Your cover letter customization, however, should be much more thorough. Hiring managers and recruiters can spot a generic cover letter a mile away, so be sure to talk specifically about why you’re interested in the company and what particular value you’d have for the company.

Find the hiring manager. In the spirit of customization, try your best to find the hiring manager or recipient’s name. Review the job posting for contact info, research the company’s website, and look on LinkedIn if you’re stuck. Or just call the company’s HR department and ask.

If you’re still stuck, “Dear Hiring Manager” or one of its alternatives will work.

Don’t copy your resume. Instead of repeating every point from your resume, pick one or two bullet points to really emphasize. Think about what accomplishments you can quantify since those are the most compelling evidence of your past success.

Also, your cover letter should answer the “how” and “why” of your career, so discuss how you achieved those awesome results and why you enjoy doing things your way.

Always focus on the company. A cover letter is your chance to sell yourself, but that mostly means highlighting how the company will benefit from your skills , methodologies, and contributions.

Steal keywords from the job description. Highlight keywords from the job description like skills, qualifications, and attributes, and then incorporate some of those words throughout your resume and cover letter. That way, it’s super easy for a recruiter or hiring manager to see how your experience matches up with the job requirements.

Match the company culture. Spend some time researching the company on their website and scouting employees on LinkedIn. If you can match the tone of the company’s written communications, you’ll be in good shape for presenting as a solid cultural fit.

Let your personality shine. Resumes are boring, but cover letters are your chance to showcase who you are as a person as well as a professional. Don’t go overly formal (unless you’re applying to a conservative firm).

Hiring managers want to know what kind of person you’re like to work with, and while the interview will inform them more fully, your cover letter is meant to whet the reader’s appetite so they want to call you in for an interview in the first place.

Open and finish strong. Cover letters are generally skimmed, so you really want to make your opening and closing lines count. Open with an attention grabber and finish with a strong call-to-action and reminder of your awesomeness and enthusiasm.

Keep it short . Cover letters should never be more than 400 words, but we recommend aiming for a 200-300 word count. As we said, recruiters usually skim these things, so make it easy for them.

Review and edit. Never send a cover letter without a proofread, a spellcheck program, and, if possible, a trusted confidant to read it over. Another pair of eyes might catch things you didn’t notice re-reading it over and over again.

Email cover letters. If you’re emailing your cover letter directly (as opposed to attaching it or mailing it physically), be sure to include a descriptive subject line.

Often, employers will tell you how to label your email in the job posting, so follow any directions there. If not, a subject line that includes your name and the position you’re applying for is a safe bet.

For an email cover letter, don’t include contact information at the start. Instead, put your contact information after your signature (you can skip your physical address) and leave out the company’s contact information entirely.

What not to put in a cover letter

Knowing what to avoid putting in your cover letter can be just as helpful as knowing what to put in it. Here are a few items you should leave out:

Lies (even little white ones or stretched truths).

Anything about salary.

Negativity about your current job.

Information about your personal life.

Long-winded paragraphs.

Unneccessary or irrelevant information.

Grammatical errors.

Misspelled words (including names).

Unprofessional email addresses or file names.

Polarizing or controversial hobbies or opinions.

Final thoughts

Cover letters are one of your most valuable tools when it comes to applying for jobs. They let you go into detail about your qualifications, demonstrate your communication skills , and show that you’re interested in a specific company.

When you write your cover letter, make sure to include your professional contact information, go into detail about your relevant skills, and show that you’re motivated to help the company achieve its goals. Show the hiring manager why you’re the best person for the position, and you’re on your way to getting the job of your dreams .

Cover letter FAQ

Do you need a cover letter?

Whether or not you need a cover letter will depend on the application’s requirements, but they’re highly recommended. Unless the instructions explicitly state not to send in a cover letter, it’s recommended to include one.

Cover letters allow you to focus on skills relevant to the job that may not fit into your resume. It also lets you show that you’ve looked into the company by mentioning something about its culture, knowing the hiring manager’s name, or mentioning key skills.

What should you include in a cover letter?

A cover letter should include:

Your contact information. Include your name, address, phone number, and email address.

Company’s contact information. This should include the name of the company, their phone number, email address, and physical address if you can find it.

Salutation. Do your best to address this directly to the hiring manager that will be reviewing your application.

Introduction. This is the part where you say who you are and why you’re applying.

Body. This should be one to two paragraphs that cover your relevant skills, why you think you’d be a good fit for the job, and show your interest.

Closing line. Make sure to thank the hiring manager for their time. It’s also recommended to include a call to action, such as saying “I look forward to hearing from you.”

Sign off. Make sure to end with a professional closing, such as “Sincerely,” and then your full name.

How do you format a cover letter?


Cover letters should be formatted in standard business format. That means that it should use a 10 or 12-point legible font, such as Times New Roman, have double spacing between paragraphs, and be no longer than a page .

Harvard Business Review — How to Write a Cover Letter

National Careers Service — How to Write a Cover Letter

University of Wisconsin-Madison — Writing Cover Letters

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

Maddie Lloyd was a writer for the Zippia Advice blog focused on researching tips for interview, resume, and cover letter preparation. She's currently a graduate student at North Carolina State University's department of English concentrating in Film and Media Studies.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

Related posts

When Are Cover Letters Necessary (With Examples)

How To Make Your Cover Letter Stand Out In 12 Easy Steps

How To Write A Career Change Cover Letter (With Examples)

Free Cover Letter Templates

• Career Advice >
• Cover Letter >
• The 6 Parts Of Your Cover Letter And What To Include In Them

Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.

What is Coaching?

Types of Coaching

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Find your coach

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Write thank you letters after interviews to stand out as job applicant, chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, use professional reference templates to make hiring smoother, send a thank you email after an internship to boost your career, what is a letter of intent examples on how to write one, character references: 4 tips for a successful recommendation letter, how to ask for a letter of recommendation (with examples), how to make yourself indispensable at work: pro tips, 5 tips for reentering the workforce, tips and tricks for writing a letter of interest (with examples), how to write a job application email that gets a reply, how to close a cover letter (with 25+ eye-catching examples), how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case studies
• ROI of BetterUp
• What is coaching?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Personal Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Briefing
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

More From Forbes

20 key elements to include in your cover letter.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

When it comes to landing your dream job, your cover letter can be your strongest ally. A well-crafted cover letter goes beyond just reiterating your resume—it's a chance to showcase your personality, highlight your relevant skills and explain why you're the perfect fit for the position. In a competitive job market, standing out is crucial and a thoughtfully written cover letter can catch the right attention.

Below, Forbes Human Resources Council members share advice on 20 essential components that every potential employee should include in their cover letters to make a lasting impression and increase their chances of securing an interview.

1. Tailor Your Cover Letter To A Specific Role

If asked for a cover letter, make it meaningful and use the opportunity to show a potential employer you did your homework. Don't miss an opportunity to bring your unique voice to your application, and be sure to make it relevant to the specific role. Employers, if you want to read something interesting, ask for it! Put the effort in, too—ask candidates to respond to a creative prompt. - Tory Clarke , Bridge Partners

2. Share The Context That Supports Your Resume

Cover letters are tricky. I don’t just want your sales pitch. I want to see the context that supports and informs your quantifiable impact and accomplishments in your career. The cover letter is your opportunity to share the context that supports the resume, not regurgitate it. - Christopher Courneen , M S International, Inc. (MSI)

3. Let Your Personality Shine Through

Your cover letter is an excellent opportunity to highlight your past accomplishments and how they can benefit this potential employer. All accomplishments should be personalized to the specific role you're applying for. It's also a great way to let your personality shine through. Doing something a little different will often catch the hiring manager's eye and make you stand out. - Hazel Kassu , Sudduth Search

4. Demonstrate How You Will Fit In With The Culture

As culture is moving to the forefront, many companies are looking more for cultural fit. Cover letters should connect your character traits and practices to that of the company's core values and culture indicators, which makes it easier for companies to visualize a great fit. - Tiersa Smith-Hall , Impactful Imprints, Training & Consulting

5. Create A Compelling And Tailored Narrative

The most important thing for candidates to include in their cover letters is a compelling and tailored narrative that effectively communicates their qualifications, experience, enthusiasm, unique selling points, company knowledge and alignment with the job requirements. Tailor each letter, be concise, proofread and include contact information. - Subhash Chandar , Laminaar Aviation Infotech

Forbes Human Resources Council is an invitation-only organization for HR executives across all industries. Do I qualify?

6. Explain Questions That Arise About Your Resume

A cover letter can show your story. Were you laid off? Did you take time off to have a family? What did you learn from your time off of work? It is a great way to explain resume gaps, highlight training or education, add additional skills and abilities and explain any other situations. It gives the recruiter and hiring manager a chance to get to know more about you. - Erin ImHof , CertiK

7. Treat Your Cover Letter As A Mission Statement

Your cover letter is a mission statement, presenting not what you can do but why you do it. In a tough market with an abundance of qualified candidates, you need to differentiate yourself with personality and aspirations. Recruiters are looking for your passion for the company and why your values match the company’s mission—stand out as a candidate who will have drive behind their work. - Laurie Chamberlin , LHH

8. Do Your Research And Demonstrate Your Knowledge Of The Company

Cover letters that stand out demonstrate a potential employee’s deep knowledge of the company and why they want to work there. Cover letters should not be vague or formulaic. Candidates who want to land a job need to take the time to do their research, get to know the company and be specific about why they are a good fit. - Leigh Yanocha , Knopman Marks Financial Training

9. Outline Two Tangible Accomplishments And Keep It Brief

Keep it brief. Outline two tangible accomplishments that showcase ownership, collaboration and determination to succeed. Also, it is important to not repeat what is included in your resume. Instead, connect specific and relevant information that highlights your communication and critical thinking skills, and your growth and progressive mindset. Lastly, what is your value to the company? - Chandran Fernando , Matrix360 Inc.

10. Demonstrate How Your Skills Are Transferable And Adaptable

Talent agility is key for organizations in this era of technological innovation. Demonstrate what skills you have in your backpack and how those are transferable and adaptable across different kinds of work and roles. Given the shrinking shelf-life of skills, it's also a huge advantage to show an appetite for continuous learning so that you can grow and pivot with the organization. - Siobhan Savage , Reejig

11. Be Present On Social Media, Especially LinkedIn

Cover letters are a practice that is a little outdated. CVs, too. Keep your LinkedIn profile up to date and add as many details as you can there. Write articles or be present on social channels. And if you want to add an extra flavor to your application, record a short video highlighting why you are the best person for this role. - Ilona Bernotaite , Kilo Health

12. Be Specific About What Excites You

Candidates should explain why they are enthusiastic about the job. Organizations want skilled employees, but they also want employees who will bring positive energy to work and contribute to the culture. By being specific about what excites them about the role, candidates demonstrate their ability to drive culture, engagement and productivity. - Niki Jorgensen , Insperity

13. State Your Value Proposition Clearly

Some may argue that the cover letter's crown jewel is your value proposition: what you can offer that no one else can. This isn't merely a repetition of your CV. Instead, it's a story about how your unique skills and experiences make you the right person for the job. Conveying this effectively can set you apart from the crowd. What makes you unique? What is your superpower? - Joseph Soares , IBPROM Corp.

14. Highlight Your Value As A New Hire

Always intertwine the mission, vision and values of the organization into your message. It allows the reader to easily convey which skills and experiences support and relate to the company's specific values and aspects of the vision and mission. Also, using the mission, vision and values to describe how you plan to address conflict and company challenges will highlight your value as a new hire. - Kimika Banfield , Arootah

15. Choose The Appropriate Format To Submit

Are cover letters passé? Maybe. Maybe not. Many employers describe the value of cover letters as a means for the candidate to highlight their alignment of values and skills, yet so many cover letters go unread or skimmed at best. If applying for a writing position, then adhering to the tradition might be a good idea. If not, consider replacing the written document with a quick and entertaining video clip that exposes personality and fit! - Laci Loew , XpertHR (a division of LexisNexis Risk Solutions)

16. Prepare Your Digital Footprint As Well

A cover letter may still be expected, but is it really needed? In today’s world, let your digital footprint tell your story. Make sure your online brand and resume—your LinkedIn account and social media channels—are updated, professional and competition-ready. A cover letter is fine, but it doesn't tell your whole story. - Jess Elmquist , Phenom

17. Make Your Cover Letter Interactive

Cover letters can be seen as outdated and offer little space to tell a truly impactful story. So, work with that and create a differentiated and interactive cover letter that engages the reader. Add a QR code to your LinkedIn profile, a custom microsite or portfolio, social media accounts, or a personalized video message that shows your passion (free tools exist). Branding 101—get creative to stand out. - Nicole Fernandes , Blu Ivy Group

18. Treat Your Cover Letter And Resume As Marketing Materials

Cover letters continue to be controversial in their value proposition. Some recruiters and managers may say the most important thing to include is to not submit a cover letter at all. That said, if you are including a cover letter, use that to differentiate and capture the attention of the reader. Cover letters and resumes are marketing documents so choose your words and tone wisely. - Julie Hankins , NNIT

19. Highlight Your Most Significant Accomplishments

Cover letters are not an effective tool in the modern job market but they can supplement a resume if written in formal, explicit language. It should be well-organized, concise and accurate, highlighting the candidate's most significant accomplishments on projects or tasks. The key to overcoming an employer's preconceptions about all job applicants is to highlight relevant skills and experience. - Dr. Nara Ringrose , Cyclife Aquila Nuclear

20. Sell Who You Are And Your Superpower

As cover letters start to fall out of trend, the employers that require them are even more likely to read them. So don't miss the opportunity to sell who you are, how you align with the role and the superpower that makes you rise above the other candidates. - Jessica Wallen , Marten Law

• Editorial Standards
• Forbes Accolades

5 Parts Of A Cover Letter (AKA How To Write A Good One!)

Every resume should be accompanied by the five parts of a cover letter . In this article, I am going to demonstrate the mechanics of a well written cover letter. I hope this provides some knowledge about the parts of a cover letter, and enables you to generate interest from a hiring manager.

How do you structure a cover letter?

A great cover letter has five parts: the salutation, the opening, the hook, the paragraph of knowledge, and the close.

1. The Salutation (The Hello)

Before writing your cover letter, you should research the company you're applying to. This includes finding the name of the hiring manager who will be reading your resume and cover letter. Get a name, any name. By hook or by crook try to get a name. Sometimes you can't—then try Dear hiring manager .

2. The Opening (The Grab)

The opening paragraph of your cover letter is your introduction and presents the reader with some immediate and focused information about your connection to the company. Don't just reiterate what you say in your resume. Explain what you admire about the company you're applying to. Essentially, you need to tell a story about why you want to work for them. It should "grab" the hiring manager and disrupt them in some way (hence a disruptive cover letter ).

3. The Second Paragraph (The Hook)

This paragraph should define some examples of the work performed and the results achieved. It should be connected to your resume. This does not mean you should copy verbatim what is in the resume. Rather, cover some key competencies that you feel define your success. Provide the hiring manager with some added context about your unique background, blending those facts with language from the job description. Set the stage for how you are qualified for the role you are applying to. But, don't overdo it.

In the event you are highlighting some information not contained in the resume (if you are switching careers, or have a unique value proposition), this is the perfect place to cover that information.

4. The Third Paragraph (Paragraph Of Knowledge)

Next, demonstrate something you know about the company (its goals, recent achievements, etc.) that prompted you to write. Then, select a couple of examples from your resume that you believe will impress recruiters and hiring managers . Reword these achievements and frame them in a way that shows the employers what you can do for them. This shows the reader that you did some preliminary homework and understand the company's drivers and goals.

Try to include quantifiable examples wherever possible since numbers usually resonate more than words.

5. The Fourth Paragraph (The Close)

In the closing paragraph, quickly summarize what you offer, ask for the interview , and close by thanking the hiring manager for taking the time to read your cover letter.

It's important to help the reader connect the dots to show them why you are a great job candidate, a business-of-one who can provide a service they need with a personal connection to the company that is invaluable.

That's it!

What should not be included in a cover letter?

Your cover letter should not include:

• A boring opening line
• Long paragraphs
• A recap of your resume
• Irrelevant information
• A boring closing statement

Need more help with your job search ?

​ Join our community to learn how to UNLEASH your true potential to get what you want from work!

This article was originally published at an earlier date.

• 4 Steps To Writing A Disruptive Cover Letter ›
• #1 Thing You MUST Say In Your Cover Letter ›
• 3 Tips On What NOT To Do In Your Cover Letter ›
• 7 Cover Letter Mistakes You Make When Applying Via Email ›
• The 10 Key Components Of A Great Resume ›
• 4 Reasons Why Writing A Cover Letter DOESN'T Have To Be Difficult ›
• How To Write A Cover Letter That Stands Out To Recruiters - Work It Daily | Where Careers Go To Grow ›
• 7 Easy Tips For Writing A Stand-Out Cover Letter - Work It Daily | Where Careers Go To Grow ›
• When Should You Use 'Dear Hiring Team' On Your Cover Letter? - Work It Daily ›
• Parts of a Cover Letter & How to Structure its Components ›
• 7 Key Components of an Effective Cover Letter | Indeed.com ›
• What To Include In A Cover Letter (With Examples) – Zippia ›

3 Spooky Secrets Every Job Seeker Should Know

The leaves are changing, the kids are back in school, and that familiar chill is in the air. You think it's the perfect time to look for a job, and it is! But are your job search fears preventing you from making that leap?

It's not uncommon to feel lost when embarking on your job search journey. After all, school teaches us everything except how to get a job. What should you put on your resume? What questions should you ask in an interview? How can you stand out in the hiring process when there's so much competition?

Are you feeling spooked yet?

Believe it or not, there's no need to be afraid of the job search process! You can land your dream job with the right tools and strategy. You can find a job that won't give you nightmares. Here are three spooky secrets every job seeker should know as they look for a job this fall.

1. An Effective Job Search Starts With An Interview Bucket List

Despite your fears, you've decided to take the plunge and look for a new job . You might be asking yourself, "Where do I start?" The answer is simple: start by creating an interview bucket list.

An interview bucket list is a list of 10-20 companies you'd love to work for. Are you passionate about a company's products or services? Do you feel connected to its mission? Can you relate to its values and beliefs as an organization? If you answer "yes" to any of these questions, that company probably belongs on your interview bucket list.

Once you create an interview bucket list, you'll be able to conduct a targeted job search , one with direction and a foundation upon which everything else will be built. An interview bucket list helps you focus your job search and networking strategies on the right opportunities, making it easier to get your foot in the door at one of your dream companies.

2. Your Job Application Needs To Disrupt Hiring Managers

In order to stand out in the hiring process, you need to disrupt recruiters and hiring managers . You accomplish this by doing two things: optimizing your resume and writing a disruptive cover letter .

A well-optimized resume includes keywords from the job description. This ensures your resume gets past the ATS and into the hands of the hiring manager. Once it's in front of the hiring manager, it needs to grab and keep their attention. Quantifying your work experience —adding numbers to your bullet points—will make you stand out from other applicants. Hiring managers will want to know more about you and your accomplishments, and that's how you land a phone interview .

Before that, though, a hiring manager will read your cover letter . To disrupt them, you need to write a disruptive cover letter (obviously!). A disruptive cover letter gives you the opportunity to tell a story about why you feel connected to the company you're applying for. It's that storytelling aspect that will stand out to hiring managers and compel them to pick up the phone and give you a call.

3. Employers Hire You Based On 3 Things

You can't get hired unless you know what employers are assessing you on in the interview process. While your skills and expertise matter, companies actually hire for three things: personality, aptitude, and experience (in that order).

Most job seekers don't realize how important it is to demonstrate their personality, aptitude, and experience in an interview. You could have the right experience for a job, but if the hiring manager doesn't think your personality is a good fit for the company culture, you probably won't get a job offer .

Make sure you demonstrate your soft skills and learn how to answer behavioral interview questions to prove you're the best candidate for the job you're applying for, not just the most qualified.

Want To Learn More Job Search Secrets?

As you look for a job this fall, it might be helpful to know some more spooky secrets so you can get over your job search fears and finally take control of your career.

We know the job search process can be scary. However, it's important to get clear on what you want to do next and focus on conducting a strategic job search, or what we refer to at Work It DAILY as job shopping. This is the only way to effectively market yourself to employers. If they can't see exactly where and how you add value, then that's going to decrease your chances of landing the job.

The competition is fierce, and there are a lot of factors that are out of your control. But the one factor you can control is your job search strategy, the tools and tactics you use to land a job.

If you want to learn the secrets to conducting a strategic job search, sign up for our Job Search Bootcamp , a two-hour, on-demand video workshop that comes with a free workbook.

In this video workshop, you'll learn:

• How to use backchanneling to get directly to hiring managers.
• The secret to using a connection story to stand out against the competition.
• How social media can be your secret weapon to get job interviews.
• The resume format that is getting job seekers more job interviews.
• And, a lot more hacks for job search success!

Let us show you the secrets to getting a new, better-paying job you actually love. Sign up for our Job Search Bootcamp today.

Are you ready to land the job of your dreams (and leave the job of your nightmares)?

How The Inspiration Process Works

Now hiring: remote sysops engineer, 3 important career lessons learned on and off the field, how ex-nfl player, chris gronkowski, is using social media to change careers.

Key Elements of a Cover Letter

The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. Instead, highlight or elaborate on resume items that are directly applicable to the position for which you are applying. The following information should be included in your cover letter.

Information about you

Begin your cover letter with your contact information. It should be in block style, on the left margin of your paper, towards the top. Name Current home address Telephone number

Include a date as you would do with any business letter.

Contact Person's Name, Title, Employer, and Address

Including a specific name can get your letter and resume to the hiring manager more quickly and can be an effective personal touch. If you are applying for an advertised position that does not give a name to contact, call the company and ask for the department manager's name.

Choose the appropriate way to address the contact person. For example: Dear Mr. Johns (if a man's name is the contact) Dear Ms. Smith (if a woman's name is the contact) Dear Prospective Employer (if there is no contact name)  

Opening Paragraph

In the opening paragraph tell how you learned about the position. You may, for example, know of a job through: a classified advertisement an unsolicited mailing the Internet personal referrals

Middle Paragraph

This paragraph gives a summary of your background and critical skills (hard skills) that make you qualified for the position.

Second Middle Paragraph

This paragraph can be used to demonstrate your persuasive skills (soft skills).

Contact Information and Closing

At the end of the letter talk about your availability for the job, where you can be contacted, and when you are going to contact the hiring person for an appointment to discuss your application. If you have no contact name you may simply want to indicate your anticipation for a response in this part of the letter. Thank the person to whom you are writing for his/her time and consideration of your application.

Other Considerations:

Paper and Printing

• Use white or ivory (20-25 lb.), 8 ½ x 11 bond paper printed on one side only.
• Use the same paper for resume, cover letter, and envelopes if possible.
• Make sure that there is no shadowing or dirty marks from your printer on the papers.

Error Prevention

• Follow instructions in employment ads or recruitment directions.
• Proofread! Look for spelling and formatting errors. Make sure recipient's name, company name, and title are correctly spelled in the letter and on the envelope.
• Proofread again!
• Have another person proofread your letter and resume.
• Be sure there are no errors of fact.
• Sign in blue or black ink.
• Keep a copy of the cover letter and resume for your records.
• Follow up with a phone call, about five days after expected delivery.

Layout and Design

• Follow standard cover letter format.
• Keep the cover letter to one page.
• Set margins at 1 ½”.
• Use a simple, easy to read font style, 10-14 point. (Times, Courier, or Helvetica)
• Use boldface, italics, all-caps and underlining, but don't overdo it.

Planning and Tone

• Tailor each cover letter to one specific position.
• Use industry jargon specific to your career field.
• Identify the employer's key words and use them.
• Make all statements positive. Check the tone by asking yourself if each sentence leaves a positive impression.
• Show originality but not cuteness.
• Use action verbs and phrases .
• Sound determined and confident not desperate.
• Organize context in a reasonable and logical order.
• Use correct grammar.
• Keep sentences short.
• Keep paragraphs short.
• Use short words and simple language.
• Make every word count.
• Punctuate using commas, dashes, and periods.
• Focus on the employer's need for a worker, rather than your need for a job.
• Tell how your skills and personal qualities match the employer's needs.
• Focus on what you can do for the employer and how you contribute to the organization.
• Show you have researched the company double check those facts.
• Be specific avoid general statements.

Email address:

25 Sep 5 Components of a Cover Letter (with a Cover Letter Example)

What you'll learn

Cover Letter Example of the Essential Components of a Cover Letter

I took a songwriting class once.

I had visions of being a Grammy-winning lyricist, even if I did not have the requisite talent.

The only thing holding me back, in my mind, was that I didn’t know anything about songwriting. So, I did what any good student would do. I took a class.

I signed up for a weekly songwriting class at UCLA (through their Extension program, not a credited course at the university).

Early on the instructor went through all the components of a song. A song needs to open with this, then transition to that, have a hook, include a chorus, be sure it has x, more of y, and don’t include z.

Wait! What?! How was I supposed to remember all this while I was writing profound and memorable lyrics that were going to move people and get my song stuck in their head incessantly like a CD stuck on repeat??

My head was spinning.

“Just show me the template for a good song and let me run with it!”, I thought.

Finally, the instructor did give us templates and samples for a well-written song. I could now look at the song template and write my own lyrics following a similar pattern.

And then, writing the lyrics for a song became (relatively) easy!

I wrote the lyrics, my partners wrote the music, we recorded it, and viola, I was a songwriter.

So, I know the importance of a good template.

I’m going to share with you the components of a cover letter, but more importantly, I’ve also got a cover letter template for you to use.

But first, including a cover letter when you submit your resume is a required, not optional, aspect of applying for a job. If you are still on the fence about whether to include a cover letter, please read:

• Why You Need a Cover Letter, Even if You Are Told You Don’t
• How Important is a Cover Letter?
• How to Write a Cover Letter That Grabs Attention
• How to Send a Cover Letter

5 Components of a Cover Letter

There are several key components that should be included in every cover letter:

1. Compelling Opening that Grabs Attention

Assume the hiring manager or recruiter reading your cover letter has over a hundred, maybe even several hundred to get through. That’s not an unrealistic assumption. So, make sure your opening grabs their attention and wakes them up from the monotony of reviewing resumes.

Don’t simply state the position you are applying, why you are excited about the role, or worse, a generic opening that doesn’t provide any real information.

Focus on what you can deliver the company, not what’s in it for you. In your cover letter opening, state your relevant experience or what you are known for and why it makes you a perfect fit for the position and will exceed expectations. If you were referred by a professional colleague, share that and why the person recommended you apply for the position. A referral is a great way to let others brag about you!

Be sure to include descriptive words and set the tone that you are not a typical candidate with a standard approach. You are unique, uniquely qualified, and will deliver results!

For more, read 5 Creative Cover Letter Openings & Examples

2. Keywords from the Job Description

In paragraph two, if you haven’t already, start to include a few the of keywords or key phrases from the job description.

This is important if the company is using an applicant tracking system or other form of keyword searching to determine if you are qualified. It’s likely they are, and you won’t know for sure, so assume they are and include keywords from the job description throughout your cover letter and resume.

Select the keywords or phrases that appear to be the highest priority for the role and those you have the most relevant experience in. You don’t want to “keyword stuff” your cover letter by using the same keyword so many times it doesn’t read authentically. But you do want to use the main keywords more than once in your cover letter.

3. Results and Achievements

A lot of candidates will tell , in both cover letter and resume, about the experience they have that will enable them to succeed in the role. Stand out from other candidates by showing how you will deliver results.

Using your keywords from the job description, include your results and achievements that support them. Let the accomplishments in current and past positions validate how you add value. The reader will immediately see you have proven results that will enable you to succeed in the new role.

One way of doing this is to include bullet points of the most important required skills or responsibilities of the position. Then, include a few words on your work experience related to them, but most importantly the results of your activities.

Your achievements should be quantifiable and include the metrics of how they were measured (numbers, percentages, dollars) so the reader will understand the value you added at your previous companies and how it will be applicable to the new role.

4. Soft Skills

Once you’ve included your hard skills in the body of your cover letter (with corresponding success metrics) you can focus on your soft skills.

Soft skills are the personal attributes, personality traits, and communication skills required to perform the role. Soft skills characterize how you engage and interact with others.

The soft skills you include in your cover letter should be ones listed in the job description, assuming you have those skills, of course. Here is your opportunity to let some of your personality shine and share what is unique about you that will enable you to perform this position better than anyone else.

Better than simply listing your soft skills, share a story of how you’ve used them effectively in a specific situation or quote what people say about your soft skills. Paint a picture of your soft skills in action so the reader will trust there is truthfulness in your statements and not just a list of desired skills they are looking for. Plus, it gives further insight into your personality and ability to nail the job!

5. Proactive Close

Now it’s time for the big finale! Writing an effective, interesting, and memorable close can be challenging, but don’t lose focus or get lazy now! You are so close to completing your great cover letter!

Your cover letter close should be professional, confident, and customized to the role and company. The close is your opportunity to show you are a go-getter who is excited about pursuing the opportunity and have the desired experience to excel in the role.

You don’t want it to be passive and sound like you are sitting back waiting to hear from them. Instead, be direct in your enthusiasm for the role and desire to follow up or take the next steps in the hiring process.

If you have the contact information to directly follow up with a person, then say so, and do it (do not say you will if you have no plans or capability to follow up with them)! If you do not have the information to reach out directly to follow up on your application, then include a proactive statement that assumes you will be talking to them about the role, but don’t be cocky. I always like, “I look forward to further exploring how I can increase [key responsibility of position] for [Company Name].”

Cover Letter Template

Now, on to that cover letter template I promised you! If you take all the cover letter components I just outlined and put them all together, you get a cover letter that looks something like this:

My specialty is driving marketing programs that grow B2B tech companies. I have driven advertising and lead generation activities for startup SaaS companies, where I created big results with limited resources. I am excited about the prospect of generating big results for [Company Name] as the [Position Title].

Throughout my career, I have managed complex marketing initiatives and achieved exceptional, rather than expected, results. For example, I developed a digital media campaign that increased leads 22% within three months and directed social media programs that boosted engagement 125% in six months.  Other aspects of my background that will enable me to successfully lead [Company Name]’s marketing initiatives:

• Drive Digital Marketing : Strategize and manage digital marketing programs including SEM, SEO, social media, landing pages, retargeting, and content marketing. In one-year, increased SEM leads 150% while decreasing CPL by 26%.
• Generate Leads : Launch and manage multiple lead generating campaigns incorporating Google Ads, retargeting, email, Facebook ads, webinars, ebooks, infographics and native advertising. Enhanced email marketing leads by 33%, boosted digital media leads by 45%, and exceeded budget for annual leads by 18%.
• Create Engagement: Write marcom, press releases, video scripts, emails, and corporate communications. Wrote a direct marketing piece that sold out all product (7,000 units/$1.5 million revenue) within one week and delayed launch until more was available.
• Analyze Results: Evaluate programs and measure ROI and KPIs; A/B test landing pages; review performance analytics; and manage market research. Identified customer onboarding issues that resulted in over $5 million in additional revenue.

I establish and build a company’s brand, formulate the marketing strategy, and execute tactical plans. I am hands-on in execution, wear multiple hats, and deliver results without large support teams or resources. I am known for getting things done in fast-paced startup environments. One of my greatest strengths is the ability to build and manage teams within and outside the company.

The [Position Title] at [Company Name] is in direct alignment with my experience, skills, and strengths. I look forward to exploring the opportunity to lead and grow the company’s marketing initiatives to unparalleled success.

Warm regards,

[Email address]

[Phone number]

Download This Cover Letter Example

My songwriting career.

As for my songwriting, there is no Grammy on the mantle (yet). In fact, so far, that one song is the only one I’ve written. But I’ve got a lot of songs half-written just waiting to be finished one day. And you can bet when that time comes, I’ll be pulling out templates for a hit song and using them!

Grab a copy of my Cover Letter eBook for free and you’ll get all this information and more to write an effective cover letter to help you get noticed and get interviews.

• Hospitality and Tourism Management
• Operations and Information Management
• Sport Management
• Prospective Undergraduate Students
• Master of Finance
• MS Accounting/Forensics Certificate
• MSBA/Analytics Certificate Students
• MS Sport/MBA Dual
• On-Campus MBAs
• Online MBAs
• MBA/MSBA Duals
• MPPA/MBA Duals
• Graduate Prospective Students
• BIPoC Students
• First Generation Students
• International
• LGBTQIA+ Students
• Students with Disabilities
• Cover Letters
• Interview Prep
• Job/Internship Search
• Professionalism
• Career Coaching for Undergrads
• Executive Coaching for Grad Students
• Career Peers for Undergrads
• Make an Appointment
• Featured Jobs & Internships
• All Handshake Jobs & Internships
• Gain Insights Into Your Career & Industry
• Internship & Co-op Process
• Campus Recruiting Policies
• Employer Recruitment & Offer Acceptance
• Undergraduate Student Organizations
• Graduate Student Organizations
• Student Organizations Hub
• Meet the Team

8 Tips for Writing a Commanding Cover Letter Opening

• Share This: Share 8 Tips for Writing a Commanding Cover Letter Opening on Facebook Share 8 Tips for Writing a Commanding Cover Letter Opening on LinkedIn Share 8 Tips for Writing a Commanding Cover Letter Opening on X

8 Tips for Writing a Commanding Cover Letter Opening was originally published on Vault .

Some would argue that it's easier to write a novel than it is to craft an effective cover letter opening. In a cover letter, so much hinges on one paragraph: your intro needs to successfully hook the viewer and compel them to keep reading, market you as a brilliant hire right off the bat, and be original enough to make you stand out. And yet, you only have a few lines to achieve all of this, and you know little about the addressee and what appeals to them.

It's no wonder that the mere mention of the task tends to paralyze job seekers. But we're here to help you out of your frozen state. Below are our eight tips for writing a cover letter opening that'll definitely get you noticed.

1. Avoid generic introductions

Whatever you do, don't open your cover letter with a line like, “I'm writing to apply for the position of [job title], which I saw advertised on [job board name] on [date]”. It's dull, it's uninspiring, and every recruiter has already seen it far too many times. Yes, it's important to cover key details, like the position you're interested in and the company name, at the start of your letter, but try do so in a more original way. You could even consider putting these basics in the subject line of your email (if you're applying digitally) or in a “RE:” header (if you're sending a hard copy) so you can use your introductory element to get straight to the meaty details that'll win recruiters over.

2. Let your personality shine through

Naturally, you want to come across as a professional, but don't open your letter in a manner that's so excessively formal and dry that you sound robotic. Right from the get-go, you should give hiring managers a sense of who you are—after all, the point is to convince them that you're a person worth meeting. So, use the first person “I”, inject charisma, showcase your quirks (if appropriate), and generally make it clear that there's a unique human being behind the words.

3. Express enthusiasm

Enthusiasm is a good predictor of a strong work ethic, so recruiters will be looking for signs of it from sentence one. For this reason, you can't go wrong if you start your letter by communicating your passion for the field and/or your affection for this company, above all others. Just make sure your declaration of love sounds genuine. You could, for example, include an anecdote (more below) that captures your long-standing devotion to the industry or reference a recent development at the company (like a ground-breaking study they just published) that reaffirms your desire to work for them.

4. Tell a story

Stories tend to make a much bigger impression on people than dry facts do. To make your cover letter opening memorable, start with a short narrative that ties into your love for the subject area or relationship with the brand. For instance, maybe you liked the company's advertising jingle so much as a child that you once performed it in your school's talent show. Or perhaps you're so passionate about sport that you used to fall asleep with a football in your hands when you were young. Or maybe there's a story worth telling around how you first came across the company as a customer. Whatever the tale, tell it as succinctly and authentically as you can, and it should also help you achieve points 2 and 3 above.

5. Be bold (but first, know your audience)

The best way to make your opening paragraph stand out? Do or say something no one else is doing or saying. Of course, getting a little creative with your opening can be a risky move, so first consider the kind of business you're dealing with, research the company culture, and take note of the tone of voice used in the job ad. If you're applying for a job at a startup that's turning tradition on its head, then there's room for you to be a bit daring and irreverent, to prove that you, too, can think outside the box. If, however, you're expressing interest in a position at a large corporate company, like a banking firm, and the job posting uses formal language, then it's probably safer to go the more conventional route.

6. Lead with an impressive skill or accomplishment

If you possess a relevant ability that few others do or have a major career accomplishment under your belt, then absolutely do open your cover letter with a mention of this fact. Details like these set you apart from other candidates, so you want hiring managers to be aware of them from the outset.

7. Name a mutual contact

One sure way to grab attention in your first paragraph is to mention the name of a common acquaintance, especially if this person recommended that you apply for the role. By associating yourself with someone who's respected at the company, you automatically improve your chances of getting an interview.

8. Keep it short, sharp, and clean

The job of a cover letter is to sell you and your skills to a prospective employer. So, approach your introduction like an advertiser would approach ad copy—keep it concise, get straight to the point, and try to capture readers in as few words as possible. One tight paragraph will do – after all, the whole letter should be no longer than a page. Also make sure that it's free of spelling and grammatical errors—typos are the enemy of a successful cover letter opening.

Since 2005,  LiveCareer has been helping job seekers create resumes and cover letters via its free resume builder  and cover letter builder tools. Also available are collections of free, professionally written resume templates and cover letter templates , all of which are organized by industry and job title.