research and market company

20 Top Market Research Companies (2024)

Self-serve market research are helpful when you need answers fast.

But a market research company can be a great asset when you need data on a more personalized or granular level.

The data collected by a top market research firm can help you optimize your product marketing, communications strategy, customer experience, online user experience, and more.

From completely bespoke services to expert reporting on the topics that matter most to your audience, these are 20 of the best consumer and B2B market research companies.

Ipsos is a market research company that connects businesses with online communities.

When you work with Ipsos, you'll be matched with a community of people that share traits with your ideal customers. These similarities help you figure out what your ideal customer or user may respond to.

Ipsos’ wide range of services covers multiple industries, including retail, healthcare, transportation, politics, and automotive.

With Ipsos, you can do things such as:

• Assemble custom panels of consumers
• Record interviews and mystery shopper journeys that document retail experiences
• View reports about key consumer insights and demographics
• Run brand, packaging, and product testing
• Conduct message testing for public affairs projects
• Develop studies measuring the quality of healthcare and patient satisfaction
• Engage in public opinion polling

You can also work with an Ipsos strategist to get further insights about your market.

Ipsos recruits its panel and community members through a variety of advertising channels, and participants aren’t paid for their involvement. Instead, members receive points they can later redeem for prizes.

Because Ipsos services are so customizable, you’ll need to get in touch with their sales team to discuss your needs and receive a price quote.

2. Edelman DXI

Edelman Data & Intelligence (DXI) provides its customers with insights related to their target markets, customer behaviors, and broader economic trends .

The company is part of the Edelman global communications firm. By working with their DXI unit, you can get help with:

• Social listening and analysis
• Competitive market analysis
• Content auditing
• Paid media planning
• Risk forecasting
• Workforce analytics

Edelman DXI has offices throughout the world, so they can provide insights across a wide variety of global markets and audiences.

Because Edelman DXI services will be unique to each client, you’ll need to get in touch with the company to learn more about how much it will cost to become a client.

3. Exploding Topics

Exploding Topics is an alternative to traditional market research firms.

Rather than relying on a small panel sample or audience group selected by a firm, you can glean insights from what might be the world’s largest repository of consumer wants, needs, and insights: the internet.

First, we use artificial intelligence (AI) to listen to conversations happening across:

• News outlets
• Social networks

Next, our data analysis experts use this information to help identify the top market trends, topics, brands, and technologies that interest consumers and businesses today.

We enter these findings into our searchable database—and use it as the basis for insightful, actionable reports that break down the top trends you need to know about right now.

Our data stretches back 15 years and covers over 40 industries. Plus, it’s updated every day—so you always have fresh insights to work with.

Whether you rely on our reports or prefer to search the database yourself, you can use Exploding Topics data to support your:

• Entry into new markets
• Product development
• New marketing strategies
• Startup investing
• Competitor acquisition
• New business formation

You can access some of our trend data and reports for free right now. For complete access to every Exploding Topics data point and report—including our Meta Trends feature that shows how trends intersect—you’ll need a paid Exploding Topics Pro plan.

It’s just $1 for the first two weeks of your Exploding Topics Pro membership, and as little as $39 per month (billed annually) after that.

Gartner ’s market research services overlap with those offered by Ipsos, but cover a few additional industries including education, energy, and finance.

As a Gartner customer, you can:

• Review prepared reports
• Engage in personalized consulting services
• Attend industry events

The data gleaned from these reports and activities can help your company enhance its internal business operations as well as improve consumer-facing products or campaigns. Gartner’s information can be useful for:

• Understanding how to best position your brand
• Improving project strategy development and decisions
• Estimating tech lifecycles and improving corporate purchasing
• Evaluating your top market competitors
• Developing a more sustainable business strategy
• Determining how AI may impact your business
• Preparing for economic changes
• Improving your company’s market share

Some of Gartner’s reports are available for free on their website. That way, you can get a taste of what the company offers. If it seems like the right fit for your needs, you’ll need to get in touch with the Gartner team to get a price quote.

5. IMS Marketing

IMS is a full-service marketing agency—but they offer a market research arm to help B2B clients better understand how to position their brand and products.

Their customized services can help with:

• Understanding customer feedback
• Testing the feasibility of a new product or market
• Analyzing the competitor landscape
• Creating market segments
• Researching new audience groups
• Identifying and improving brand perception
• Pinpointing gaps in existing or prior research attempts

IMS Marketing is like Edelman DXI in that its services are entirely bespoke—the company doesn’t offer prepared reports like Gartner or Exploding Topics.

You can only become an IMS client after meeting with the company and allowing them to get a full understanding of your business, market, and objectives. 

6. Forrester

Forrester is a market research firm that provides insights for business, government, and technology operations.

While B2C businesses can use Forrester, a lot of the firm's data is especially valuable for B2B markets.

You can use Forrester insights to:

• Explore what business customers need and want
• Develop your tech stack to keep pace with competitors
• Prepare for supply chain and development challenges
• Review prepared sales strategy templates
• Discover competitor weaknesses

Forrester offers advisory services and access to data-rich reports, so you can choose whether you’d like to take a more self-directed approach or have hands-on help.

A single Forrester report may cost $1,000 or more, and advisory services are custom quoted based on your needs. Anyone interested in working with Forrester directly will need to get in touch with their sales team to discuss options.

Kantar offers market research services for a range of B2C industries, including consumer packaged goods (CPG), fashion, hospitality, retail, and technology.

Kantar’s research solutions include:

• Collection of qualitative consumer data in over 80 global markets
• Customized research surveys with panels prepared from a network of over 150 million respondents
• The development of healthcare professional and patient panels
• Expert survey design

The company also offers Kantar Marketplace, a do-it-yourself market research platform that lets users guide their own data collection and analysis efforts.

Marketplace access is available on either a pay-per-use plan or with an annual commitment starting at $50,000.

You can’t sign up on the Kantar website, though—for access to Marketplace as well as bespoke Kantar research services, you’ll need to get in touch with their sales team.

8. Bellomy Market Intelligence

Bellomy Market Intelligence is a consulting firm that works with retail, healthcare, financial, technology, energy, and consumer goods businesses.

Like several of the other market research firms on this list, Bellomy offers its clients access to panels of consumers that meet relevant B2B or B2C audience criteria.

You can then use these panels to:

• Run quick polls with rapid response times
• Host open-ended discussions to collect feedback
• Create ongoing focus forums for asynchronous discussions
• Watch as a Bellomy moderator leads members of your panel in an online chat
• Conduct one-on-one, in-depth interviews
• Track consumer behaviors and motivations with repeated daily online surveys
• Host in-person focus groups and retail events to collect data

Bellomy then uses AI tools to help its clients glean insights from qualitative and quantitative research results.

As with many other market research groups, you’ll need to get in touch with Bellomy to learn more about its available services and prices.

Campos is a market research firm focused on branding, product development, and customer experience data.

Campos works with corporations and public institutions seeking a rebrand. Its services overlap with those provided by IMS and Bellomy, and include:

• Product pricing research
• Consumer segmentation and analysis
• Demand forecasting
• Focus group creation
• In-depth interviews for customer journey mapping
• In-store observations

Unlike many research firms that conduct most of their analysis online—such as through video interviews and web-based simulations—Campos specializes in face-to-face analysis.

The company maintains a research center in Pittsburgh, where they're able to:

• Assemble and interview large panels
• Host software usability testing sessions
• Create model stores and homes for interaction testing
• Run mock jury simulations

Campos clients may watch the studies in action through two-way mirrors or view a live stream of research activities. The firm can also arrange for similar in-person experiences at partner locations around the U.S.

Campos services are based on scope and need, so you'll need to get in touch with the firm if you're interested in working with them.

10. Matrix Sciences

Matrix Sciences is a research and testing firm for agriculture and food brands.

The company's research arm conducts studies to discover consumer opinions around food products. They deliver a mix of quantitative and qualitative data through processes like:

• In-home product usage analysis
• Whole-household evaluations and interviews
• Panel discussions and interviews about food products or ideas
• Studies around how product packaging stands out in stores

Matrix Sciences also maintains a panel of expert sensory researchers who provide research and feedback around how a food item may be perceived. This process considers a product's:

• Visual appearance

Like Campos, much of Matrix Science's research happens in-person. The firm maintains 14 testing locations in the U.S. and Canada.

Prospective customers must get in touch with the company to discuss tests, options, and pricing.

Knit is an AI-powered research platform that quickly delivers panel data and analysis to clients.

You can use the tool to conduct qualitative and quantitative research. Tell Knit what you need, and the platform will assemble a panel from their database of over five million consumers.

Knit panelists range from 13 to 65 years old and are verified as real through a process involving both video and AI-generated questions.

Panelists can answer questions via video or survey form, depending on how the Knit study is set up.

You won't have to watch hours and hours of video, though. Knit uses GPT-4 to analyze these recordings and create:

• Video summaries
• Quick takeaways
• Key theme summaries
• Highlight reels

The platform also includes an AI research assistant that can answer questions about the data you get from Knit.

YouGov is a public opinion polling service.

The company offers opinion polling data for free on its website. These free data sets cover public opinion on topics related to:

• Business and economy
• Digital technology and media
• Entertainment, arts, and culture
• Health and science
• International affairs
• Politics and current affairs
• Travel and transport

You can dig down into each area of interest to learn about people's thoughts on specific people, brands, events, and more.

YouGov also provides data about survey respondents' habits. For example, they provide data on Americans' typical hours of sleep per night:

[ss of " How many hours of sleep do Americans actually get in a night?" chart from https://business.yougov.com/content/48919-52-of-americans-say-they-sleep-7-hours-a-night-but-many-want-even-more-time-in-bed ]

The ability to sift through all of YouGov's collected polling data may be enough for some users. If not, the company offers self-serve surveys, prepared surveys, and even custom research solutions for paying customers.

By working with YouGov, you can survey 26 million panelists living in 55 markets.

Because the company offers several bespoke solutions in addition to its free data, you'll need to set up a call with YouGov to learn more about options and pricing.

13. Fieldwork

Fieldwork is a qualitative market research firm offering solutions for focus groups.

You can engage Fieldwork to run a consumer focus group at their facilities throughout the U.S., your office, or another location around the world. Online focus groups are also an option for Fieldwork customers.

Fieldwork's support for medical and legal testing sets them apart from some other market research firms on this list. The company maintains permanent and portable medical simulation labs, and can also support:

• Medical device testing for FDA approval
• Medical device usability testing
• Mock jury research
• Trial simulations

If you're interested in working with Fieldwork to run a focus group, you'll need to submit a request for proposal through the company's website.

14. Kadence

Kadence is an international marketing and scientific research firm.

The company offers research services that can help you:

• Better understand customer preferences
• Improve market segmentation
• Plan the best way to enter a key market
• Streamline retail shopping experiences
• Evaluate how well marketing assets resonate with customers
• Assess brand metrics
• Find new market opportunities

Kadence conducts their research in several ways, including through:

• In-person focus groups
• Phone interviews
• Online communities
• In-person testing

They even offer sensory research and testing that's guided by neuroscience. This includes measuring eye movements and brain states when evaluating the reaction to a marketing campaign.

Kadence maintains offices in 13 countries. If you're interested in working with the Kadence team, you'll need to get in touch to request a price quote.

15. Second to None

Second to None provides mystery shopping services and conducts customer experience research.

You can work with the firm to conduct primary market research campaigns. These include:

• Customer surveys
• Brand reputation research
• Online community feedback
• Online and in-person mystery shopping

Second to None offers solutions for both B2C and B2B brands in a variety of industries including:

• Foodservice
• Financial service
• Consumer products and services
• Retail sales

Like many of its competitors, Second to None doesn't publish its pricing online. If you think the company's services are the right fit for your brand, you'll need to request an initial consultation with the firm.

16. Civicom

Civicom is a market research services group offering online and offline options.

The company can facilitate a variety of market research projects, including:

• Online focus groups
• Recorded in-person panels
• Mock jury trials
• Usability testing
• Hybrid online and in-person focus groups

Civicom also offers its own AI-powered report generation tool called Quillit . Civicom's clients can use Quillit to create summaries, produce research reports, and format documents. The tool is GDPR and HIPAA compliant, too.

The company's ability to conduct hybrid focus group sessions is notable—if you aren't sure what kind of market research work you need, Civicom is a good place to start.

You'll need to call, email, or chat with Civicom team members online to learn more about options and pricing.

17. Cascade Insights

Cascade Insights is a custom market research firm for B2B technology companies.

Cascade Insights works with companies that produce a product or service related to:

• Generative AI
• Cybersecurity
• Internet of Things (IoT) devices
• Computer hardware
• IT infrastructure

You can work with Cascade Insights to learn more about your ideal B2B customer through several types of market research services including:

• Customer experience research
• Product research
• B2B marketing and sales enablement research

Unlike some of its competitors, Cascade Insights continues to support its customers beyond the handoff of research findings. Every report comes with a plan for implementing the firm's findings.

The company also provides additional optional consulting and support services including strategy mentorship, marketing audits, and done-for-you marketing content.

If you're interested in working with Cascade Insights, you'll need to get in touch with the company to request a consultation and price quote based on your market research goals.

18. C+R Research

C+R Research is a qualitative and quantitative market firm delivering customer insights.

The firm serves a variety of consumer companies, including those focused on:

• Food and beverage
• Consumer packaged goods (CPG)
• Consumer equipment
• Financial services
• Media and telecom

The company provides support for their clients through qualitative, quantitative, and agile research services including:

• Advertising tests
• Package tests
• Pricing analysis
• Customer satisfaction surveys
• Research panels and focus groups
• Online discussions
• In-depth interviews

C+R Research can also provide support for audience segmentation, customer journey mapping, and workshop facilitation.

If you're part of a consumer-focused brand and are interested in C+R Research services, you'll need to contact the firm to schedule a consultation.

Radius is a data science company focused on consumer research.

The company conducts more than one million quantitative surveys and 3,000 qualitative research sessions every year across 60+ countries. Radius conducts different types of research, including:

• Choice-based analysis
• Targetable segmentation
• Perceptual mind mapping
• Maximum difference scaling (MaxDiff)

The company applies these different techniques to research activities like:

• Retail shopping analysis
• Virtual and augmented reality experiences
• Ideation workshops
• Consumer chats
• Immersive insight sessions

Radius also says that it develops projects using a customized mix of non-traditional approaches—so if you've found it difficult to get the right research for your brand, Radius is worth a closer look.

To learn more about the company's techniques and methods, you'll need to contact the Radius team and schedule an initial meeting.

20. Corona Insights

Corona Insights is a bespoke market research services firm.

Like Cascade Insights, Corona works with its clients to develop a complete plan of action. This may entail:

• Identification of research needs
• Development of a research plan
• Execution of market research activities
• Review of findings
• Development of action plans

The company's primary and secondary data research services are broad, and include:

• Scientific surveys
• Online and in-person focus groups
• Statistical analysis
• Observational research
• Journey mapping
• Literature reviews
• User experience (UX) testing
• Econometrics

The company offers multilingual research, too. Coupled with the breadth of options, this makes Corona Insights a good fit for many companies across different industries and regions.

Potential clients must contact Corona Insights via their website to learn more about market research costs and services.

If you want a custom research solution, it's best to explore working with a market research consulting firm like Ipsos, Kantar, Corona Insights, or Radius.

For more self-directed or self-paced market analysis , tools like Exploding Topics and Knit might be a better fit.

Make sure that the tool you choose has the industry data, panelist profiles, or research approach you need to get the most accurate data for your company. With insights from the right market research agency, you'll be able to accurately and effectively improve strategy, product development, and more.

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2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry  by Michael Brereton, Melanie Courtright and Reg Baker.

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change. 

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. 

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. 

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology. 

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform. 

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact. 

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control. 

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. 

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. 

In 2019, Maru/Matchbox released a series of innovative research solutions. 

• Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. 
• Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
• Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. 
• Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. 

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. 

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients. 

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. 

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

• Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
• Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
• Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. 

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. 

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law. 

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. 

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science. 

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through: 

• In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
• Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
• Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
• Volume forecasting and product testing for both innovations and brand restages.
• “Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth. 

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

• Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
• Increase its information design capabilities so clients can easily take action on the results.
• Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
• Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money. 

Market Force operates at scale across the globe. Each month, the company:

• Completes more than 100,000 mystery shops.
• Collects, processes and analyzes millions of employee and customer experience surveys.
• Manages more than 100,000 inbound calls to its contact center.
• Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries. 

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data. 

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model. 

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. 

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

• Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports. 
• Survey: survey design, administration and analysis; open-ended response coding. 
• Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. 
• Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling. 

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders. 

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. 

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence. 

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today. 

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. 

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges. 

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

• Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
• Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. 
• Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
• Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. 

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more. 

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. 

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation. 

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. 

These services help clients:

• Think beyond products and services to drive business revenue.
• Use insights to inform more relevant messaging and creative.
• Get a complete 360-degree view of their customers.
• Segment audiences for better targeting.
• Develop the perfect product and take it to market.
• Create unique experiences that engage their customers and keep them loyal for a lifetime.
• Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation. 

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. 

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. 

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals. 

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys. 

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. 

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences. 

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. 

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations. 

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include: 

• Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. 
• The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. 
• Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
• The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites. 
• The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. 

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners. 

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps. 

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. 

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research. 

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients. 

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society. 

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia. 

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. 

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations. 

Its survey research services include: 

• Analyzing, reporting and presenting findings.
• Conducting surveys through a variety of data collection methods. 
• Designing samples, data collection protocols and instruments.
• Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated. 

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. 

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients. 

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market. 

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.” 

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. 

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. 

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV. 

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation. 

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include: 

• Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
• Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
• Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
• Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
• Education programs for supporting teachers, conducting evaluations and providing technical assistance.
• Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally. 

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. 

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. 

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs. 

As part of this branding strategy, Kantar launched several initiatives:

• Kantar Marketplace, a global on-demand research and insights store.
• Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
• Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales. 

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. 

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance. 

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. 

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

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18 US market research companies for leading consumer insights

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When it comes to understanding modern American consumers, guesswork just won’t cut it. With transformative changes affecting the way we shop, behave, and consume media, it’s no secret that in-depth consumer research should be at the heart of every strategic marketing, product, or business decision you make. 

There are a myriad of US market research companies out there armed with customer insight platforms, smart research tools, and AI-powered features that give you the answers you need. But which is best for reaching your US target audiences? Whose data can you trust? With so much choice, it can be tough to figure out which market research company is the right fit for your business needs. 

To help you make that decision (‘cause we’re nice like that), we’ve put together a no-nonsense rundown of the best market research companies for US consumer insights right now, outlining the specialist areas and key use cases you might consider them for. Grab a hot drink and settle in. 

Oh – and if you’re interested in the best market research companies in the UK , we’ve got a shortlist of those worth skimming through too. 

How to choose the right US market research company

It sounds obvious, but every US market research company is different. The type of consumer data they collect, and how they deliver it to you really varies. So before you commit to a research partner, think carefully about the kind of support you need – and crucially, how quickly you need it. Start by asking these six questions:

• Do they know about your audience? 
• Do they have expertise in your industry/category, with a proven track record of success?
• Do they conduct the right kind of research to answer your questions, with a sound and trusted methodology? 
• Are they transparent about how they collect and analyze data to ensure quality?
• Do they have the capacity to provide fast results, with regular client communication?
• Most importantly, will they understand your long-term goals and add value to your business?

If you can answer “yes” to each of these questions, you’re on the right track to finding the perfect partner. But if you want more guidance on how to drive research forward, here’s our list of the leading US market research companies worth considering, in no particular order. Well, except for us – obviously.

Top 18 US market research companies worth considering

It would be crazy if we put together a comparison piece on US market research companies and didn’t mention our very own AI-enhanced, on-demand consumer research platform . So let’s start there.

GWI is modernized consumer research, with an intuitive platform that instantly puts high-impact US consumer research at your fingertips.

Location: New York, USA (with additional offices in the UK, Greece, Czech Republic, and Singapore)

Specialisms: Every business has questions about its audiences; GWI has the answers. Get a window into your target audience’s world, on demand, with our easy-to-use consumer research platform. Our GWI USA data set covers an 80K+ annual sample, representing the views, behaviors, and interests of 250 million US consumers in all 50 States. Need to go beyond the US? Delve into our global flagship survey representing nearly 3 billion consumers in 50+ markets worldwide.

Understand today’s diverse Americans in seconds, with deep psychographic consumer insight spanning key topics like social media, mental health, DE&I, and attitudes toward brands. And if you need fast answers on something really specific? Ask your US audiences any question you like with our custom research solutions.

Use cases include: 

• Marketing strategy ( ad targeting , brand health tracking, content marketing, and media planning)
• Revenue growth (media ad sales, winning pitches and retaining key clients)
• Product development (product expansion, improvements, and partnership and collaboration opportunities)
• Competitive advantage (market differentiation, market sizing/expansion, and sponsorship opportunities)

2. MRI-Simmons

A long-standing provider of US consumer insights, collected through address-based probabilistic sampling, and online and in-person interviews.

Location: New York, USA

Specialisms: MRI-Simmons offers a complete view of the American consumer – providing consumer research via a national study, print studies into magazine ad readership, and focus studies for deeper insight into emerging tech and cultural trends. Data is based on a representative sample of over 50K+ US consumers in 48 states (excluding Alaska and Hawaii), with surveys conducted twice a year. 

Use cases include:

• Audience profiling
• Market sizing
• Media planning

An integrated, AI-driven enterprise platform combining “quant, qual, and high quality audiences” into a connected research cloud.

Specialisms: Using AI to drive research, Suzy has three main product offerings – Suzy Insights, Suzy Live, and Suzy Audiences – and offers real-time customer insights delivered with “agency-quality rigor”. Pulling data from an active, engaged community (via surveys, interviews, and focus groups), its platform helps teams understand US consumers, explore purchase journeys, validate ideas, optimize marketing assets, and more.

Use cases include:  

• Concept testing
• Product development

AI-powered market intelligence that solves critical questions in the decision-making process, and helps drive sustainable growth.

Location: Nuremberg, Germany (with additional global offices)

Specialisms : GfK “drives growth from knowledge” by providing a holistic view of US consumers’ buying behavior and the dynamics impacting markets, brands, and media trends. With particular expertise in consumer and shopper intelligence, Gfk’s research methods include surveys, point-of-sale data analysis, and wider market monitoring. It also offers strategic consultancy to help businesses make great decisions.

• Competitive advantage
• Market segmentation

A global media leader specializing in TV, video, and radio audience and data analytics.

Location: New York, USA (with additional global offices)

Specialisms: Nielsen is a powerhouse of market intelligence, “connecting clients to audiences, growth and new opportunities”. It explores nuanced consumer behavior, preferences, and market dynamics to give media brands an edge. You may be familiar with Nielsen ratings – its renowned audience measurement system for TV viewership – which have been a deciding factor in many shows being renewed or canceled over the years.

And in case you didn’t know – GWI has an ongoing Fusion partnership with Nielsen that delivers advanced media insights and analytics to our customers. A pretty solid choice of market research partner, if you ask us.

• Ad targeting
• Media planning 

A business intelligence and market research company that helps clients “drive data-backed business decisions that enhance customers’ lives.”

Location: Virginia, USA

Specialisms: Bixa gives businesses a springboard to sustainable growth by helping them “build meaningful connections” with customers. It shares targeted business intelligence for a deeper understanding of US audiences, market dynamics, and emerging trends. Ultimately, it helps businesses with strategic decision-making. Data derives from diverse sources including surveys, consumer feedback, and in-depth industry analysis. 

• Brand health tracking
• Market expansion

7. Morning Consult

A real-time “decision intelligence” and custom research tool, powered by consumer opinion polling.

Location: Washington, D.C., USA

Specialisms: Morning Consult provides timely consumer opinions and market insights, alongside current economic data and political trends.  Daily surveys and insights give businesses the agility they need to pivot strategies quickly and effectively. Analyzing niche audiences and underserved buyers in 100+ countries (including the US), it’s also useful for identifying new market opportunities.

• Political risk analysis

Equipping clients with market intelligence tools to help them make “smarter decisions, faster and more consistently across markets”.

Specialisms: Ipsos is a global market research company that sources consumer data from surveys, behavioral analysis, and social listening. With specialist insight into the lifestyles, media habits, and purchase behavior of financially-successful Americans (via its Affluent Survey), it also pays particular attention to public opinion. This helps brands tune in to changing market trends and benchmark how well they’re received by consumers.

• Digital marketing strategy
• Sentiment tracking

An AI-driven “knowledge management” tool that helps enterprises keep pace and make fast decisions through predictive analytics.

Location: Minnesota, USA

Specialisms: Putting AI at the heart of market research, Lucy “exists to amaze, delight, and empower people with knowledge”. Generating US insights via machine learning algorithms, it rapidly analyzes a blend of large data sets, social media interactions, and consumer behaviors. Lucy is trusted by 18+ Fortune 1000 companies to deliver advanced analysis at speed – saving time while boosting organizational productivity. 

• Trend forecasting

10. Comscore

Leading digital audience insights and media performance analysis, that helps businesses generate more ROI from their advertising.

Location: Virginia, USA (with additional global offices)

Specialisms: Sharing real-time US consumer insights on media consumption, Comscore provides effective digital marketing and advertising solutions across several veins (including TV and advertising). Using its robust, reliable suite of tools, clients can explore demographics to understand American audiences, then optimize ad targeting and wider marketing strategies for better engagement and return on investment.

11. Kantar Marketplace

A market research company offering relevant, robust data about global and local audiences in an increasingly connected world.

Locations: New York, USA (with additional global offices)

Specialisms: Kantar serves industry-leading consumer insights across TV, radio, print, and digital – all unpacked in its Target Group Index (TGI) survey. Based on a representative 700K+ sample across 50 markets, data is collected online and through offline consumer panels. Analyzing attitudes, behaviors, media consumption, and brand/product use, Kantar promises “decision-quality insights in as little as a few hours.” 

12. 1+1 Research

A full-service fieldwork company supplying tailored market research solutions to companies across the globe.

Specialisms:   1+1 Research provides bespoke market research services for its clients, such as consumer opinion mining and sentiment analysis. Depending on a company’s needs, US consumer data can be collected through focus groups, online surveys, industry analysis, and CATI (computer-assisted phone interviews) among other methodologies – ideal for those with unique industry requirements who need a bit more flexibility.

• Brand strategy
• Custom research

13. Gartner

Expert market research company that delivers practical solutions for fast, informed decision-making and measurable impact.

Location: Connecticut, USA (with additional global offices)

Specialisms : Gartner is a global name in market research for good reason. Its on-demand diagnostics, insights, frameworks, rankings, and benchmarking tools help businesses work smarter, not harder to get ahead of modern Americans in the digital world. Valuable insights are sourced from a mix of market analysis, surveys, and expert consultations, and outline the impact of new technology on US businesses and consumers alike. 

Use cases: 

• Customer experience

A real-time consumer intelligence platform that helps clients figure out what matters to their online audiences, fast.

Specialisms: Subscription-based Toluna Start offers automated solutions that put market research into its clients’ hands. Collating US survey data from a global community of engaged consumers, its platform users get a dynamic view of digital preferences and behaviors to help them validate their strategies and implement feedback in a real-world environment.

• Marketing strategy

15. Statista

A global data and business intelligence platform aggregating statistics, market research reports, and key insights on over 80,000 topics.

Specialisms: Statista is a household name for timely US market and consumer insights, designed to “empower people with data” on key topics such as the economy, military, and population. Solutions include analysis of behavior and media usage (via Consumer Insights) and trend forecasting (via Market Insights). Data coverage also extends globally, with a representative 1.7M+ sample across 56 countries.

• Content marketing
• Winning pitches and retaining clients

16. SIS International Research

A full-service consulting firm supplying market intelligence and consumer research solutions to businesses worldwide.

Specialisms: SIS is a US market research company with specialist experience across various industries, including B2B, supply chain, and healthcare market research. It sources data and strategic insights from a global network of field researchers, alongside consumer surveys and interviews. SIS helps businesses benchmark against competitors and create tailored strategies for success – even as market dynamics change.

17.  Forrester Research

A US market research company that helps global organizations excel with technology and deliver on consumers’ changing demands.

Location: Massachusetts, USA

Specialisms: Combining traditional, in-house market research with a modern, tech-driven mindset, Forrester Research offers deep consumer insights along with recommendations for tech adoption strategies. It takes data from consumer surveys and expert market assessments, with findings analyzed by its team of experts. Clients benefit from clear results and a deeper understanding of nuanced consumer behavior in their industry.

• Market differentiation

18. Resonate

US market research and consumer intelligence experts, offering AI-powered consumer data and predictive insights. 

Specialisms: Resonate operates through “rAI”, its unique AI consumer intelligence model that gives clients a holistic view of their US audiences. Blending online behavioral data with surveys, psychographics, and real-time consumer interactions, it takes an in-depth look at what makes Americans unique, and the “why” behind what they do. Ideal for crafting highly targeted, effective marketing strategies backed by granular insight.

[H2] Those are our top market research recommendations, now it’s over to you

Nineteen US market research companies, with nineteen different ways to tackle US consumer research. Hopefully you’ve come away from this blog with a clearer idea of exactly what you need from a research partner, and who you can trust to get the job done. We’ll leave you to digest.

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At IMARC, we provide sector-specific research and consulting solutions that can achieve superior results and provide our customers with a significant advantage in competitive markets. Get in touch with us today to know how IMARC can help you enhance your business performance, enabling you to become stronger, faster, and more productive.

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What Makes IMARC a Trusted Market Research Partner

Strong inhouse expertise.

• Experienced consultants proficient in diverse business domains, providing tailored solutions for your specific needs.
• Advanced data modeling and analytical expertise to support robust business strategies.
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• Strong domain expertise across multiple industry verticals.
• Specialized in business setup services, offering comprehensive support from feasibility analysis to operational excellence.
• Proficient in quantitative and qualitative primary research, delivering deep insights for strategic decision-making.

Client Base

• We partner with clients from a wide range of industries.
• Existing clientele of 3000+ organizations across the private, public, and social sectors.
• Client base extends across Asia, North America, South America, Europe, Australia, and Africa.
• Highly satisfied clients, with over 65% of our new business generating from referrals.
• Our association with some of the world's top corporations and institutions demonstrates that your assignment is in the right hands.

Network of Experts

• Strong network of experts across all major industries and geographies.
• Commercial and non-commercial relationships with some of the world's top institutions.
• Access to industry experts for validation and enhancement of business strategies, ensuring optimal outcomes.
• Multilingual capabilities to support diverse global operations.
• Effective partner identification services to secure strategic alliances and drive business growth.

Customized Solutions

• Global consulting services covering a broad spectrum of industry verticals.
• Tailored research strategies combining industry surveys, expert interviews, and advanced analytical techniques.
• Comprehensive support for business setup, including site selection, compliance, and operational launch.
• Specialized marketing and sales services to enhance market reach and revenue growth.
• Extensive procurement research to optimize supply chain efficiency and cost-effectiveness.
• Detailed market analysis and tracking of high-growth markets to stay ahead of industry trends.
• Over 15,000 off-the-shelf industry reports and on-demand expert support for immediate insights.

Operations Excellence

• Efficient management of end-to-end business processes, ensuring seamless establishment and operation.
• Continuous support services for sustained success and adaptability in dynamic markets.
• Strategic consulting to enhance business performance, operational efficiency, and competitive advantage.
• Comprehensive business development services, driving growth and long-term success for your organization.

Industries We Serve

In the ever-evolving business landscape, the only constant is change. This change can create both opportunities and challenges. On numerous occasions, it is both, and it is essential for market leaders to know when, where and how to respond. At IMARC, we specialize in providing consulting services across 14 major B2B verticals, enabling our partners to detect market disruptions, identify opportunities and outperform their rivals. With a long history of successful operations, IMARC has assembled a global team of highly skilled domain experts, with the right blend of enterprise and consulting experience, to provide our partners with the knowledge, approach, and outcomes only an industry veteran can provide.

• Aerospace and Defense
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1. How can IMARC Group assist companies that are entering a new market?

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7. What are the various methodologies adopted by IMARC Group to conduct primary research?

8. Can you enlist the various types of primary research studies conducted by IMARC Group?

• IMARC Group conducts a diverse range of primary research studies tailored to specific client needs. Some of these include:
• Concept Testing/Conjoint Analysis
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9. How can IMARC Group's market insight reports benefit my business?

10. How can procurement research services of IMARC Group help me?

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Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients with the insights, strategies, and execution needed to achieve their business goals. Read our testimonials to find out what our customers say about our work.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC’s Insights

Fusion cuisine and beverages blend different ingredients, flavors, or techniques from various culinary or cultural backgrounds to create unique and innovative flavor profiles in dishes and drinks. Fusion beverages encompass both alcoholic and non-alcoholic options, including cocktails, mocktails, smoothies, teas, and more. These beverages span a spectrum from simple combinations to complex and inventive concoctions. Changing taste preferences and global connectivity are the main reasons for the increasing adoption of fusion beverages. They are available in various product types, such as carbonated drinks, fused teas and coffees, fruit juices, fusion alcoholic beverages, energy drinks, sports drinks, and more. These beverages are accessible through off-trade outlets (hypermarkets, supermarkets, discounters, grocery stores, off-license stores, alcohol and confectionery stores, highly specialized retailers, and online stores), as well as on-trade establishments (pubs, bars, cafés, restaurants, clubs, discos, hotels, mass events, and others). Examples of fusion beverages include fruit-infused tea, Asian-inspired cocktails, spicy margaritas, bubble tea creations, mojito variations, and infused waters. Furthermore, fusion cuisine merges elements from diverse culinary traditions, such as Asian, European, African, or Latin American, to craft new and exciting dishes. Examples of fusion cuisine include sushi burritos, Thai basil pizza, kimchi tacos, and more.

Electric Vehicles (EVs) are powered by electric motors instead of traditional internal combustion engines (ICEs). Electric motors propel EVs by utilizing electricity stored in rechargeable batteries or other energy storage systems. They produce lower or zero tailpipe emissions, reduce air pollution and greenhouse gas (GHG) emissions, and help in mitigating climate change. Electric vehicles consist of various components, such as battery cells and packs, reducers, fuel stacks, power control units, power conditioners, air compressors, humidifiers, motors, on-board chargers, battery management systems, and others. EVs are classified into four types based on propulsion, outlined below.

5G technology or fifth-generation wireless technology is the latest advancement in mobile communication systems that provides enhanced data transfer speeds, reduces latency rates, improves reliability, and increases network capacity. This technology operates in the mm-wave spectrum, the spectrum band ranging from 30 to 300 gigahertz (GHz), which facilitates high-speed networks and faster data delivery. 5G technology supports the growth of emerging technologies like artificial intelligence (AI), machine learning (ML), and edge computing, enabling new business models and unlocking economic potential. It enhances the performance of business applications and digital experiences, such as video conferencing, online gaming, live streaming media, and self-driving cars. The components included in 5G technology are hardware, software, and services, and it is utilized in a wide range of applications, such as automation, video services, connected vehicles, smart homes, virtual & augmented reality, and monitoring & tracking. For better connectivity of networks, various industries, such as manufacturing, automotive, transportation & logistics, media & entertainment, energy & utilities, healthcare, government, and others, have deployed 5G technology extensively.

Saudi Arabia is the second-largest producer and exporter of crude oil and holds the second-largest proven oil reserves in the world, with around 267 billion barrels. The country's oil sector is a significant part of its economy, accounting for 75% of government revenue and approximately 90% of exports. However, due to the volatility of oil prices and the potential for economic instability, Saudi Arabia is increasingly focusing on non-oil activities to reduce its dependency on the oil sector. Non-oil commodities tend to have more stable prices, providing protection against these fluctuations and strengthening the country's social, economic, and financial sectors.

The logistics sector is a vital component of the supply chain, encompassing the management and transportation of goods and services from their origin to their destination. It involves a broad spectrum of activities such as transportation, warehousing, inventory management, packaging, and goods handling, alongside information flow and supply chain management. The sector ensures the efficient movement of goods through various supply chain stages to meet consumer demand, playing a crucial role in facilitating trade and commerce, supporting economic growth, and serving diverse industries, including manufacturing, consumer goods, retail, food and beverages, IT hardware, healthcare, and chemicals.

Sourcing from the Indian Market | Sustainable Beverage Packaging Options & Sourcing from India Market | Sourcing from India - Food & Beverage Consulting Services in India - Tecnova

Businesses that remain up to date with the latest market trends carry a significant competitive advantage over their rivals. With report store, we ensure that our clients remain well aware of their external and internal business environments and make informed business decisions. Our report store utilizes decades of experience in market research to provide you with the latest market analysis, trends, opportunities, threats, market structure, competition and outlook. Our team of analysts investigates across the globe for trade, industry, company, and government data, which is then integrated into reliable sizing models and forecasts for thousands of sectors worldwide.

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LRW was voted the #1 global strategic consultancy and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.

The most successful brands build strong bonds with customers by appealing to their fundamental human needs. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.

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13 Top Market Research Companies in 2024

Your choice of market research firms — from traditional firms like Ipsos and Kantar to innovative platforms like StartUs Insights — can significantly influence strategic decision-making and product development. Ensuring that your selected partner offers the specific industry insights and data depth required is crucial for receiving accurate information that can drive your business strategy and innovation forward.

Market research companies play a pivotal role in simplifying the complexities of today’s business environment, blending traditional and innovative methodologies for exhaustive market insights.

Traditional market intelligence companies have evolved, while non-traditional entities are transforming the sector through the early identification of startups, scaleups, emerging companies, future trends, and technologies to provide a 360° view of opportunities.

13 Top Market Research Companies:

• Frost & Sullivan
• StartUs Insights
• Zion Market Research
• MarketsandMarkets
• Forrester Research
• Kantar Group
• Kline & Company
• MarketResearch

Credit: Ipsos

Ipsos connects businesses with online communities, offering insights across multiple industries including retail, healthcare, transportation, politics, and automotive. With Ipsos, companies can:

• Assemble custom panels of consumers
• Conduct brand, packaging, and product testing
• Develop studies on healthcare quality and patient satisfaction
• Engage in public opinion polling

Ipsos’ customizable services and global reach provide businesses with the insights required to make informed decisions.

2. Frost & Sullivan

Credit: Frost & Sullivan

Frost & Sullivan is renowned for its extensive industry research and strategy solutions, focusing on innovation opportunities, market trends, and disruptive technologies. Collaborating with Frost & Sullivan offers businesses:

• Detailed market research and analysis
• Growth strategy consulting

Frost & Sullivan’s strategic insights enable companies to identify growth opportunities and navigate market challenges.

3. StartUs Insights

Credit: StartUs Insights

StartUs Insights is a non-traditional market research company that specializes in identifying startups, scaleups, and emerging technologies early on. With access to data on over 4.7 million startups, scaleups, and tech companies, as well as 20 000 trends & technologies, we leverage both AI and human expertise to deliver tailored market reports and custom research services. This unique approach enables businesses to proactively engage with the latest innovations and market shifts across more than 20 industries, including automotive, pharmaceuticals, logistics, mobility, biotechnology, manufacturing, and energy. Services offered by StartUs Insights include:

• Customized market research reports plus competitive intelligence
• Tailored startup and technology scouting
• Innovation scouting and technology tracking
• Detailed analysis of industry trends

Collaborating with StartUs Insights allows you to make informed, confident decisions that not only future-proof your business but also foster strategic growth. To explore how StartUs Insights can transform your market research approach, get in touch for a free consultation.

4. Zion Market Research

Credit: Zion Market Research

Zion Market Research provides comprehensive market research reports, offering insights into global and regional markets across various industry sectors such as healthcare, technology, chemicals, and consumer goods. Working with Zion Market Research, businesses benefit from:

• Extensive market analysis and forecasting
• Sector-specific research reports
• In-depth studies on consumer behavior and market trends
• Custom research services tailored to specific business needs

Zion Market Research’s deep industry knowledge enables companies to navigate market dynamics effectively, ensuring strategic decision-making.

5. MarketsandMarkets

Credit: MarketsandMarkets

MarketsandMarkets is known for its focus on identifying high-growth emerging markets and the technologies driving these sectors. Its market research reports and custom research services are designed to provide:

• Comprehensive market analysis and forecasts
• Insights into technological advancements and innovations
• Custom research tailored to client-specific requirements

By partnering with MarketsandMarkets, organizations gain access to actionable insights that support strategic planning.

6. TrendFeedr

Credit: TrendFeedr

TrendFeedr is an innovative market research platform designed to keep businesses ahead of the curve by identifying and analyzing over 20 000 trends in real-time. TrendFeedr.com specializes in sifting through data from industry reports, company websites, news outlets, social media, and more to deliver actionable insights directly relevant to your market. Services provided by TrendFeedr.com include:

• Real-time trend tracking and analysis
• Competitive intelligence gathering
• Customizable alerts for emerging trends and technologies

With TrendFeedr.com, companies can rapidly adapt to market changes, identify new opportunities, and stay competitive in their respective industries. Moreover, the platform’s focus on emerging trends makes it an invaluable tool for businesses looking to innovate and grow.

7. Forrester Research

Credit: Forrester Research

Forrester Research offers detailed market analysis with a focus on the impact of technology on businesses and consumers. Companies working with Forrester can access:

• Strategic market research reports
• Consumer and business technology insights
• Custom advisory services

Forrester’s forward-looking research assists businesses in anticipating customer needs and technological shifts, enabling them to stay ahead in a rapidly evolving market.

Credit: Mintel

Mintel provides comprehensive market analysis, insights, and forecasts across a range of sectors, including consumer goods, finance, and automotive. Mintel’s services allow businesses to:

• Understand market trends and consumer behavior
• Test and develop new products
• Conduct brand and packaging research

Mintel’s global presence and in-depth industry knowledge empower companies to make strategic decisions.

9. Kantar Group

Credit: Kantar Group

Kantar Group delivers services that cover brand guidance, media effectiveness, creative excellence, and retail & shopper insights. Kantar enables businesses to:

• Understand and leverage brand equity
• Optimize media planning and effectiveness
• Enhance creative development and execution
• Gain insights into shopper behavior and retail strategies

Kantar’s comprehensive approach to market research enables companies to achieve brand and business growth.

10. Gartner

Credit: Gartner

Gartner provides technology-related insights through its research and advisory services that inform business decisions in IT, marketing, and supply chain management. Gartner allows organizations to:

• Navigate IT investments and strategies
• Develop marketing plans and customer engagement
• Optimize supply chain operations and management

Gartner’s expert analysis and advice support businesses in leveraging technology for strategic advantage.

Credit: IQVIA

Specializing in health information technology and clinical research, IQVIA offers:

• Data analytics and research services to the healthcare industry
• Insights into patient care, drug development, and market dynamics
• Custom solutions for healthcare organizations

IQVIA’s expertise in healthcare data and analytics enables businesses to improve patient outcomes and operational efficiency.

12. Kline & Company

Credit: Kline & Company

Kline & Company provides market research and management consulting services focusing on the chemicals, materials, energy, life sciences, and consumer products sectors. Kline offers:

• Market analysis and strategic planning
• Competitive intelligence and benchmarking
• Custom research and consulting services

Kline’s industry knowledge and strategic insights assist companies in navigating market complexities and identifying growth opportunities.

13. MarketResearch.com

Credit: MarketResearch.com

MarketResearch.com is a comprehensive source for market research reports and services, offering data from hundreds of research firms across a range of industries. Services include:

• Access to an extensive collection of market research reports
• Insights into industry trends, forecasts, and market analysis

MarketResearch.com’s vast resources and expertise allow businesses to make data-driven decisions.

Which Company’s Best Suited for Your Needs?

For tailored research insights that align closely with your specific business needs, consider partnering with specialized companies such as StartUs Insights , Zion Market Research, or MarketsandMarkets. These firms offer the expertise and depth of data necessary to dive deeper into emerging technologies and market trends.

If you’re leaning towards more autonomous or flexible market exploration, platforms like TrendFeedr.com may serve your needs more effectively, offering real-time trend analysis.

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Top 10 Market Research Companies [2024 Review & Comparison]

Edited by Kamila

Read this In-depth Review and Comparison of Top Market Research Companies to Select the Best Market Research Firm for your Business:

What is Market Research?

Market Research can be defined as an attempt at understanding consumer behavior. This involves gathering data systematically about people or companies – a market – and then analyzing it to better understand the needs of that group of people/companies.

This type of research can be undertaken by the company itself (i.e. in-house) or by a third-party agency specialized in market research.

Table of Contents:

Market Research Companies

Market research company types, faqs for market research firms, comparison of market research agencies, #1) nielsen, #4) gartner, #10) intage, was this helpful, recommended reading.

Advantages of conducting business market research include:

• Identify problem areas in business.
• Identify changing market trends and associated business opportunities as well as new areas for expansion.
• Understand the existing customer’s needs and comparative analysis of services offered to customers vis-à-vis competitors.
• Develop effective strategies and make well-informed decisions about the services.
• Set achievable targets for sales, business growth, and the latest product developments.

There are two types of market research: Qualitative research and Quantitative research .

• Qualitative research is focused on descriptive words and symbols. It usually involves questioning consumers about their product or service consumption experiences or observing them in a marketing setting. The data collection methods used in this case include in-depth interviews, focus groups, bulletin boards, uninterrupted observation, and ethnographic participation/observation.
• Quantitative research is the one that looks to quantify a problem which often involves statistical analysis since it requires significant attention to the measurement of market phenomena. It collects data through audits, points of purchase (purchase transactions), surveys in different modalities (online, phone, paper), and click-streams.

The two ways through which data is collected include Primary Data and Secondary Data.

• Primary data is the original data that is collected first hand by the researcher. The most common primary research tools are surveys, focus groups, in-depth interviews, and observation.
• Secondary data is the data that has already been collected and is readily available. This data is pre-existing public information, for instance , the data shared in public sources like magazines and newspapers, government statistics; commercial sources like paid industry reports; and internal sources i.e. the market data that the organization already has in-house.

The procedures that are used to analyze the data collected include (but not limited to) product testing, market segmentation, advertising testing, usability testing, key driver analysis for loyalty and satisfaction, awareness and usage research, and pricing research (using techniques such as conjoint analysis).

Below are the top 10 Market Research Companies by revenues (2018):

Upon comparing the revenues of the top 5 Companies for 2019 as well, these 5 Companies have been observed to retain the top slots with some minor changes in the rankings.

Market research companies can be large corporate companies, small business companies, or product-specific companies. These companies are usually categorized based on clients they take up rather than based on market research work they undertake.

#1) Syndicated market research firm: Such companies look at the market requirements and then prepare their reports accordingly. These research reports are for the open market rather than for specific companies.

#2) Custom market research firm: Such firms offer customized market analysis basis for the client’s needs.

#3) Specialty market research firm: A firm with a focus on one specialty falls under this category. Such firms are involved with an in-depth analysis of the client’s specific requirements, for instance , conducting market feasibility studies for a soon to be launched pilot product.

#4) Online market research firm: These firms are considered to be useful for online marketers, bloggers, and online e-commerce portals. They connect the brands/website owners with their desired users while also conducting online analysis at the same time.

This online analysis enables the website owners to land up on top in search engines, understand the gist of their brands in the online community, and thereby improvise their existing product lines. Brands, for instance, taking a cue from the ‘trends’ showcasing top websites like Twitter and Facebook.

Pro-Tip: Once the said company has decided to hire a market research firm, the following factors need to be considered before choosing the one:

• The extent of understanding of its sector by the market research firm.
• Capabilities of the market research firm – qualitative/quantitative/both.
• Timelines expected by the company vs. promised by the firm.
• A clear understanding of the company’s research objectives and methods to be used by them – focus groups vs. survey vs. secondary search.
• The company’s scale of project and affordability as a market research agency usually does not takes on projects with a budget below £3,000. So, for small-scale field research, the best option may be a freelance researcher.
• Cost calculations as a majority of market research firms charge per hour. However, researching the published material is considered easier than conducting focus groups and surveys.

Q #1) Which is the best methodology for undertaking Market Research?

Answer: Depending on the needs and objectives of the market research i.e. measuring or exploring, the company can choose between focus groups and in-depth interviews as part of a qualitative approach or online surveys as part of a quantitative approach.

Q #2) Should the research be done as in-house or get expert help?

Answer: The first question that arises once a company has decided to undertake market research is whether to conduct the study in-house or do it using a third-party help. While hiring a third-party market research firm ensures confidentiality (for surveyed customers) and expertise ait increases the overall cost allocated for a project.

The ideal solution therefore of hiring a market research firm or not boils down to the cost/benefit analysis. Once the company is aware of its research budget, which as per Philip Kotler, is 1-2 percent of company sales, it can compare the cost of hiring a marketing research firm with the cost of paying one or more of its employees to do the work.

The end objective of the study expected should also be kept in mind.

Q #3) How much does market research cost?

Answer: Costs vary greatly depending on the scope and methodology. A professional survey usually starts from £1,000 while in-house research costs not much money but time.

A 1,000 complete telephone survey will be costlier than a 100 complete online survey while 50 in-person interviews will be costlier than 10 in-depth interviews conducted over the phone. A 10-question survey targeted at 200 general consumers will be less expensive than a 40-question survey targeted at 800 B2B C-Level decision-makers.

Q #4) How much time does market research take?

Answer: Qualitative research takes comparatively lesser time for completion than a quantitative one.

An email survey is completed (~75%) usually within 24 hours of the initial invite and an online survey project can be done in ~2 weeks while focus groups (using 2 groups) and in-depth interviews typically last 4 to 5 weeks owing to the time involved in recruiting participants in addition to the fieldwork.

List Of Top Market Research Companies

Review of the top market research companies:

Nielsen, an S&P 500 company, offers measurement and data analytics services on a global scale. It claims to cover more than 90 percent of the world’s GDP and population through its services.

The services delivered include marketing and media information, analytics, and retailer and manufacturer expertise related to what and where consumers buy and what consumers read, watch, and listen to. The Company caters clients primarily from the CPG, media, and advertising industries.

Headquarters: New York, United States Founded In: 1923 Employees (2018 and 2019): 46,000

Core Services: Measurement and data analytics – Consumer Purchasing Measurement & Analytics; Media Audience Measurement & Analytics. The former includes Retail Measurement Services, Consumer Panel Measurement, and Analytical Services while the latter includes key activities of Planning, Activation, Audience Measurement, and Advertising Effectiveness.

Revenues (2018 and 2019): USD 6.5 billion

Clients: Top clients include NBC Universal/ Comcast Corporation, Nestle S.A., The Coca-Cola Company, Twenty-First Century Fox, The Procter & Gamble Company, and the Unilever Group

Website: Nielsen

IQVIA, formed through the merger of IMS Health and Quintiles, is a Human Data Science Company serving the life sciences industry. The company has been able to integrate information, analytics, domain expertise, and technology through its IQVIA CORE solution, thereby enabling its clients to tap into a deeper understanding of human behaviors, diseases, and scientific advances.

Headquarters: North Carolina and Connecticut, United States Founded In: 2016 Employees: 58,000+ (2018); 67,000 (2019)

Core Services: Research & Development Solutions, Technology & Analytics Solutions, and Contract Sales & Medical Solutions. The Technology & Analytics Solutions offerings include Technology platforms, Analytics and consulting services, and Information offerings.

Revenues (Technology & Analytics solutions): USD 4.1 billion (2018); USD 4.5 billion (2019)

Clients: The company serves other companies from the life sciences industry including pharmaceutical, consumer health, device and diagnostic, and biotechnology. Nearly all of the top 100 global biotechnology and pharmaceutical companies, measured by the revenue, are its clients.

Some of the clients identified include Noble Analytics & Consulting, Minerva Surgical, PatientPoint, Young & Ellison LLC, Providence Health and Services, Nova Biomedical, and Georgetown University.

Website: IQVIA

Kantar, a part of WPP, is a data, insights, and consulting company. The company offers its services across the entire lifecycle of sales and marketing with research solutions ranging from in-depth qualitative research expertise to the latest AI-based technology.

In April 2019, Kantar unified all its legacy brands, including Kantar Consulting, Kantar IMRB, Kantar Health, Kantar Media, Kantar Public, Kantar Millward Brown, Kantar Worldpanel, Kantar TNS, Lightspeed, all country-specific brands into Kantar. Further, WPP sold Kantar’s 60% stake to Bain Capital in Dec 2019 and hence shown as discontinued operations by the WPP group as of Dec 31, 2019.

Headquarters: London, UK Founded In: 1993 Employees (2018 and 2019): 30,000

Core Services: Research capabilities include Consumer Panels, Data Solutions, Managed Services including Survey Design & Fielding, DIY Solutions, Panels & Audiences, Virtual Reality, Eye Tracking, and Behavioral Sciences.

Revenues: USD 3.4 billion (2018); USD 3.0 billion (2019)

Clients: Kantar serves over half of the Fortune 500 companies. Some of them include Diageo, Volkswagen, Unilever, SAB Miller, PepsiCo, European Commission.

Website: Kantar

As a member of the S&P 500, the company is engaged in providing research and analysis solutions to the computer software, hardware, communications, and related information technology industries.

The company research services are offered through a subscription-based model that includes on-demand access to published research content, direct access to a network of approximately 2,300 research experts located globally, and data and benchmarks.

Headquarters: Connecticut, United States Founded In: 1979 Employees: 15,173 (2018); 16,724 (2019)

Core Services: Research, Conferences, and Consulting. Research service is offered to clients through reports, briefings, access to its research experts, proprietary tools, peer networking services, and membership programs.

Revenues (research segment): USD 3.1 billion (2018); USD 3.4 billion (2019)

Clients: Gartner serves 73% of the Global 500 companies. It serves 15,600+ distinct organizations in more than 100 countries, Coca-Cola Bottling Company United being one of them.

Website: Gartner

Ipsos is a market research company offering advertising, media, public opinion, marketing, and social research services.

Headquarters: Paris, France Founded In: 1975 Employees: 18,130

Core Services: Brand Health, Creative Excellence, Clinics & Mobility Labs, Innovation, Ipsos MMA, Ipsos UU, Market Strategy & Understanding, Social Intelligence Analytics (excl. pharma and the public sector), Observer, Customer Experience, Mystery Shopping, Market Measurement, Quality Measurement, Retail Performance, Audience Measurement, ERM, Media Development, Corporate Reputation, Public Affairs, and quantitative and qualitative research services for Pharma sector

Revenues: USD 2.1 billion (2018); USD 2.2 billion (2019)

Clients: Some of the clients include Budweiser, Clorox, Ad Council, and Zillow.

Website: Ipsos

GfK is a market research institute engaged in conducting consumer response tests, providing data as well as analysis of consumer purchasing behavior, and tracking retail sales data for consumer technology products.

It has been able to provide one of the world’s largest retail panels for technical consumer goods and user experience (UX) research and design for a large number of devices and interfaces.

As of October 2018, Ipsos acquired four global divisions of custom research business of GfK: Customer Experience; Experience Innovation; Health; and Public Affairs.

Headquarters : Nuremberg, Germany Founded In: 1934 Employees: 13,000+ Revenues: USD 1.6 billion (2018)

Website: GfK

Information Resources, Inc. (IRI) is engaged in providing big data and predictive analytics solutions to CPG, retail, OTC healthcare, and media companies. The company claims to be catering 95% of CPG, health and beauty, and retail companies in the Fortune 100 list.

Headquarters: Illinois, United States Founded In: 1979 Employees: ~5,000 Revenues: USD 1.2 billion (2018)

Website: IRI

Dynata is a provider of first-party data contributed by business professionals and consumers. The company claims to be one of the largest providers of technology-based research solutions and online panel data based on opted-in data.

The company is a result of a merger between Research Now and SSI that happened in December 2017 and was rebranded as Dynata in January 2019.

Headquarters: Texas, United States Founded In: 1999 Employees: ~5,000 Revenues: USD 0.509 billion (2018)

Website: Dynata

Westat offers research services to help clients in improving outcomes in health, social policy, education, and transportation. Westat undertakes studies on health conditions, employment, medical expenditures, science, technology, and earnings.

Headquarters: Maryland, United States Founded in: 1963 Employees: ~2,000 (only HQ) Revenues: USD 0.506 billion (2018)

Website: Westat

Intage offers marketing research services as well as marketing system solutions and consulting services based on data obtained from custom research and panel research. The company primarily serves consumer goods clients, companies from the services sector, and government agencies.

Headquarters: Tokyo, Japan Founded In: 1960 Employees: 2,829 Revenues: USD 0.489 billion (2018)

Website: Intage

Nielsen, Ipsos, and Kantar are the three top picks for a majority of research offerings globally. In retail measurement, Nielsen along with Information Resources, Inc. (IRI) are the two major players while consumer panel services and analytics services witness Nielsen, GfK, Ipsos, Kantar as the major ones.

For audio audience measurement, Nielsen, along with Kantar and GFK, are the global players while in television audience measurement, Nielsen, Kantar, GfK, and Ipsos are the major ones.

The emergence of new technologies, particularly software technologies associated with artificial intelligence and machine learning, has a significant impact on the research market. Further, the very nature of the research conducted has changed owing to the advent of other technologies such as virtual reality.

Companies like Ipsos and Nielsen have already adopted artificial intelligence and machine learning while IQVIA has adopted machine learning.

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How to protect marketing research from fraud in the age of AI

As AI technology advances, so do the methods of those who seek to exploit it, making fraud an ever-growing concern for marketing researchers. Discover six strategies to protect your research from AI fraud.

AI in marketing research: Key strategies for success

Editor’s note: Arjun S is co-founder of qualitative research startup Metaforms AI, San Francisco.

Generative AI has brought significant changes to market research, providing powerful tools that make processes smoother and improve data analysis. However, with these advancements come new risks, particularly the threat of fraud. As we dive deeper into this AI-driven world, it’s crucial to not only take advantage of AI's benefits but also to protect the integrity of our research efforts from these growing risks. This article offers practical strategies to help you protect your research from AI-related fraud.

The rapid adoption of AI in market research has transformed the way we conduct studies and analyze data. From creating more advanced surveys to quickly processing large amounts of data, AI has made it possible to gain insights faster and more accurately. However, as these technologies progress, so do the tactics of those looking to misuse them, making fraud an increasingly important issue.

The fraud dilemma: How AI is misused in research

With the growing reliance on AI, fraudsters are finding novel ways to exploit the system. The anonymity and automation provided by AI tools make it easier for malicious actors to introduce fake data into research projects. This problem is particularly evident in survey responses and online forums, where AI can generate convincing but entirely fabricated answers.

In some cases, AI-generated content is used to respond to open-ended questions in a manner that seems authentic on the surface but lacks genuine participant insight. This not only distorts data but also complicates efforts to detect and eliminate fraudulent responses, posing a serious threat to the validity of research findings.

Six strategies to protect your research from AI fraud

To mitigate the risk of AI-driven fraud in your market research, it’s essential to implement robust strategies. Here are six approaches:

1. Deploy multilayered identity verification.

To safeguard the authenticity of your research participants, implement a multilayered verification process that goes beyond simple checks. Combine digital identity verification tools with human oversight, such as cross-referencing with social media profiles or conducting brief video interviews. This approach not only confirms the identity of participants but also deters bots and fraudulent respondents who rely on anonymity.

2. Incorporate behavioral analytics.

Fraudulent behavior often leaves subtle traces in participant interactions. By leveraging behavioral analytics, you can monitor patterns such as inconsistent response times, unusual answer choices or erratic navigation through the survey. These analytics can flag suspicious activity for further review, allowing you to filter out potentially fraudulent data before it skews your results.

3. Use AI to combat AI fraud.

Turn AI's capabilities against fraud by implementing adaptive questioning. This technique involves dynamically altering questions based on previous responses, making it difficult for AI-generated content to produce coherent answers. For example, follow-up questions that reference earlier responses can reveal inconsistencies that are typical of non-human respondents. This method adds an additional layer of complexity that AI-driven fraudsters find challenging to navigate.

4. Enhance the transparency of your research process.

Transparency can be a powerful deterrent against fraud. Clearly communicate to participants that your research includes sophisticated fraud detection methods and outline the steps you take to ensure data integrity. When respondents know their answers will be scrutinized, they are less likely to attempt fraudulent behavior. Additionally, sharing these practices with stakeholders can increase their confidence in the reliability of your findings.

5. Incorporate live interaction elements.

Adding live interaction components to your research – such as real-time video responses, live chat interviews or interactive polling – makes it harder for AI-generated bots to participate. These live elements require participants to engage in ways that AI cannot easily replicate, such as reacting to unexpected questions or demonstrating physical tasks. This strategy not only weeds out fraudulent respondents but also enriches the quality of the data collected.

6. Implement continuous data auditing.

Rather than relying solely on post-study audits, implement continuous data auditing throughout the research process. This involves regularly reviewing incoming data for anomalies, such as repetitive patterns or responses that mirror known AI-generated content. By conducting these audits in real-time, you can identify and address issues as they arise, ensuring that your final data set is as clean and accurate as possible.

Tackling AI Fraud in qualitative research

In an article for Quirk’s , my colleague Siddish Reddy highlighted the challenges posed by AI in qualitative research. He points out that AI-generated responses, while often polished and convincing, can be too good to be true, signaling potential fraud. Reddy emphasizes the need for researchers to use AI judiciously, ensuring that it enhances rather than undermines the research process. By combining AI with rigorous verification methods, researchers can maintain the quality and trustworthiness of their insights, even in an era where AI is increasingly used to automate responses.

As AI continues to revolutionize market research, safeguarding against fraud requires a strategic, multifaceted approach. By incorporating these six strategies into your research design, you can ensure that your findings remain credible and actionable in an increasingly AI-driven world.

Navigating AI, Innovation and Human-Centric Insights Related Categories: Consumers, Research Industry, Artificial Intelligence / AI Consumers, Research Industry, Artificial Intelligence / AI, Consumer Research, Innovation, Social Media Research

Harnessing AI: Marketing researchers are the new power players in business Related Categories: Consumers, Research Industry, Data Analysis, Data Quality, Artificial Intelligence / AI Consumers, Research Industry, Data Analysis, Data Quality, Artificial Intelligence / AI, Consumer Research, High-Tech, Information Technology (IT), Marketing Research-General

How does a country’s cultural profile influence consumer responses to new products? Related Categories: Consumers, Research Industry, Data Analysis Consumers, Research Industry, Data Analysis, Advertising Research, Concept Research, Consumer Research, Cultural Insights, Innovation, Market/Category Evaluations, Product Positioning Studies

Enhancing the virtual backroom experience Related Categories: Research Industry, Qualitative Research, Qualitative-Online Research Industry, Qualitative Research, Qualitative-Online, Focus Group-Videoconference, Marketing Research-General, One-on-One (Depth) Interviews, Online Research

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Top 7 neuromorphic computing companies shaping future of AI and technology

Neuromorphic computing is an innovative field of technology that seeks to mimic the neural structure and functioning of the human brain to develop advanced computing systems. Unlike traditional computing models, which rely on binary processing, neuromorphic systems aim to replicate the brain’s complex network of neurons and synapses, enabling machines to process information in a more parallel, dynamic, and energy-efficient manner. This revolutionary approach to computing holds the potential to transform industries, from artificial intelligence (AI) and robotics to healthcare, automotive systems, and beyond.

At its core, neuromorphic computing is inspired by how the brain processes information. The human brain is incredibly efficient at handling complex tasks such as recognizing patterns, learning from experience, and adapting to new information. Traditional computers, however, face significant challenges in mimicking these cognitive processes due to the limitations of their architecture. Neuromorphic systems, using specialized hardware like neuromorphic chips, attempt to bridge this gap by emulating biological processes. These systems incorporate spiking neural networks (SNNs), which model the way neurons communicate through electrical impulses, allowing for faster processing and more adaptive learning.

One of the most significant advantages of neuromorphic computing is its energy efficiency. The human brain consumes remarkably little power while performing complex tasks, something neuromorphic systems are designed to replicate. This makes them ideal for applications in AI, where processing large datasets and making real-time decisions require significant computational resources. Neuromorphic systems can dramatically reduce the energy consumption needed for AI tasks, making them more sustainable and practical for real-world applications, from autonomous vehicles to medical diagnostics.

The potential applications of neuromorphic computing extend far beyond energy efficiency. These systems could revolutionize areas such as machine learning, allowing for more advanced algorithms that can learn in real time and adapt to new environments without the need for retraining. 

Neuromorphic computing is poised to redefine the future of technology. By bridging the gap between human cognition and artificial intelligence, this field has the potential to unlock new levels of computational power, efficiency, and adaptability. As research in this area continues to advance, neuromorphic computing is set to become a cornerstone of next-generation AI and machine learning applications, driving innovation across multiple industries.

As per the latest research done by Verified Market Research experts, the Global Neuromorphic Computing Market shows that the market will be growing at a faster pace. To know more growth factors, download a sample report.

Top 7 neuromorphic computing companies bringing intelligent computing everywhere

Intel Corporation

Intel Corporation, founded in 1968, is headquartered in Santa Clara, California, USA. As a global leader in semiconductor innovation, Intel designs and manufactures essential technologies for computing, data storage, and communications. Its processors and solutions power a wide range of devices, from personal computers to data centers.

IBM Corporation

IBM Corporation, founded in 1911, is headquartered in Armonk, New York, USA. A global leader in technology, IBM specializes in cloud computing, AI, quantum computing, and enterprise solutions. Known for innovation, the company has been instrumental in shaping modern computing and advancing technological breakthroughs across industries.

BrainChip Holdings Ltd.

BrainChip Holdings Ltd., founded in 2011, is headquartered in Sydney, Australia. The company specializes in neuromorphic computing technology, developing advanced AI processors that mimic the brain’s functionality. BrainChip’s cutting-edge solutions, like the Akida processor, enable low-power, real-time AI processing across various industries, including automotive, healthcare, and cybersecurity.

Qualcomm Technologies Inc.

Qualcomm Technologies, Inc., founded in 1985, is headquartered in San Diego, California, USA. A global leader in wireless technology, Qualcomm develops advanced mobile chipsets, telecommunications equipment, and semiconductor solutions. The company is known for its innovations in 5G, AI, and IoT, driving advancements in connectivity and mobile communications worldwide.

HP Enterprise

Hewlett Packard Enterprise (HPE), founded in 2015, is headquartered in Houston, Texas, USA. Specializing in IT solutions, HPE offers cloud services, AI, networking, and data storage products, helping organizations transform their digital infrastructure. The company is a global leader in enterprise technology and innovation.

CEA-Leti, founded in 1967, is headquartered in Grenoble, France. It is a leading research institute specializing in microelectronics, nanotechnology, and photonics. CEA-Leti focuses on creating innovative technological solutions for industries such as healthcare, energy, and IT, driving advancements in semiconductor and nanoelectronics research.

General Vision Inc.

General Vision, Inc., founded in 1987, is headquartered in Petaluma, California, USA. The company specializes in neuromorphic computing and pattern recognition technologies. General Vision’s innovative hardware and software solutions are designed to mimic the brain’s functionality, providing advanced AI capabilities for industries such as robotics, aerospace, and defense.

Read the Analyst's Study On the Global Neuromorphic Computing Market

Global Neuromorphic Computing Market

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• Current: IDC: Artificial Intelligence Will Contribute $19.9 Trillion to the Global Economy through 2030 and Drive 3.5% of Global GDP in 2030

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IDC: Artificial Intelligence Will Contribute $19.9 Trillion to the Global Economy through 2030 and Drive 3.5% of Global GDP in 2030

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Krasnodar Combined Cycle Power Plant

Unlock hidden opportunities in the Power industry

Published: November 09, 2023 Report Code: GDPE15268PP-MP-L5

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Krasnodar Combined Cycle Power Plant is a thermal project located in Krasnodar Krai, Russia. The project is owned and being developed by Lukoil-Kubanenergo. The project is at the permitting stage.

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Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Related reports

Every Company Report we produce is powered by the GlobalData Intelligence Center.

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