case study slide deck

9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

9 minute read

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Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actuallyl ead to lost sales and missed opportunities.

When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully , proving that the winning deck is not a monologue but a conversation that involves the reader.

Let me show you shape your case studies into compelling narratives that hook your audience and drive revenue.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Visual representation of what a case study presentation should do:

where case studies fit in the marketing funnel

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action.

In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

Problem-solution case study
Before-and-after case study
Success story case study
Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

Introduction
Company overview
The problem/challenge
Your solution
Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

This is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution.

Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

This refers to making the desired action easy to perform. Show how straightforward it is to implement your solution.

Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

This is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built.

It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end. You can upload your own interactive elements or check stock image sites like Shutterstock, Adobe Stock, iStock, and many more. For example, Icons8, one of the largest hubs for icons, illustrations, and photos, offers both static and animated options for almost all its graphics, whether you need profile icons to represent different user personas or data report illustrations to show your findings.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with an AI website builder .

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

A video on the cover slide will cause 32% more people to interact with your case study .
The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
The timeline slide lets you present your solution in the form of a compelling narrative.
A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

Various data visualization components let you present hard data in a way that’s easier to understand and follow.
The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

Dynamic variables let you personalize your deck at scale in just a few clicks.
Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
Data visualization components can be used to present real estate comps or the value of your listings for a specific time period, making it ideal for any real estate platform .
Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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30 real bain presentations, free to download.

When creating a new presentation or project report it can be helpful to see how others have done it in the past.

Here, we have gathered some slide decks from Bain & Company that are publicly available across the internet. To make it easier for you to get an overview, we've divided them into categories and sorted them chronologically.

Some of the decks are .pdf and some are only available in an online version. There are a couple of longer, interesting client reports but be aware that these are of an older date. In addition, there are several industry reports and some general topic presentations.

You can find similar lists of presentations for McKinsey here and BCG here .

If you want to see some recent real-life consulting slides used with corporate clients, go to our templates to get specific full-length case examples related to each topic.

Full list of available presentations:

Client projects:

Bain - University of North Carolina at Chapel Hill - Cost Diagnostic: Final Report (2009)
Bain - Achieving Operational Excellence at University of California, Berkeley; Final Diagnostic Report – Complete Version (2010)
Bain - Syracuse University Diagnostic report (2014)
Bain - Business Cost Optimization at Con Edison (2019)
Bain - School Start-up Plan: Overview and Instructions (Unknown)

Industry reports/market overviews:

Bain - Bain/IAB Digital Pricing Research (2008)
Bain - 2011 China Luxury Market Study (2011)
Bain - Altagamma 2014 Worldwide Markets Monitor (luxury) (2014)
Bain - Employee Inspiration: How to Create Energy That Drives Better Customer Outcomes (2016)
Bain - Fast Forward Your Route To Consumers (2017)
Bain - The Future of Luxury: A Look Into Tomorrow to Understand Today (2018)
Bain - Luxury and Coronavirus: Figures, Trends and CEO Agenda (2020)
Bain - Covid-19: Chile's Consumer Pulse Update (2020)
Bain - Covid-19: Argentina's Consumer Pulse Update (2020)
Bain - Covid-19: Columbia's Consumer Pulse Update (2020)
Bain - Covid-19 Retail Webinar: Scenarios and Implications for Brazil (2020)
Bain - COVID-19 Fact base and potential implications for Brazil (2020)
Bain - How to Accelerate Digital Solutions to Win in the New Normal (2020)
Bain - Procurement through COVID-19 (2020)
Bain - COVID-19 - Commercial Aviation: outlook and scenarios (2020)
Bain - Covid-19: Brazil's Consumer Pulse Update (2020)
Bain - Covid-19: A Multimillion Results Journey through Operations Efficiency (2020)
Bain - Introduction to Bain & Company / Report on resilience (2021)
Bain - The future of supply chain in a post-COVID world (2021)
Bain - Winning the right to deploy AI: Dedication to craft, designing the right experiments, and creating leverage at scale (2024)

General presentations:

Bain - Introducing Bain and the way we work: Presentation to FCEE-UCP (2007)
Bain - Thoughts on Consulting (2015)
Bain - Engaging your organization to deliver results (2019)
Bain - Covid-19: Situation Report and Action Agenda (2020)
Bain - Introduction to Bain & Company (2021)
Bain - Pursuing a 5 Star Employee Experience (date unknown)
Bain - Stress Management at Bain (date unknown)
Bain - Introduction to Bain (date unknown)
Bain - Bain & Company: How to Assess Disruption in Due Diligence, sources of disruption (date unknown)
Bain - Bain & Company: How to Assess Disruption in Due Diligence, tipping points (date unknown)

Collaborations:

Bain - Beauty@Digital - A study by Bain & Google (2016)
Bain - e-Conomy SEA 2019 - Swipe up and to the right: Southeast Asia's $100 billion Internet economy (2019)
Bain - e-Conomy SEA 2020 - At full velocity: Resilient and racing ahead (2020)
Bain - e-Conomy SEA 2021 - Roaring 20s: The SEA Digital Decade (2021)

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Home Blog Business How to Present a Case Study (with Examples & Best Practices

How to Present a Case Study (with Examples & Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post!

Table of Content s

Why Case Studies are a Popular Marketing Technique

Popular case study format types.

How to Write a Case Study: a 4-Step Framework

How to Do a Case Study Presentation: 3 Proven Tips

Case study presentation structure: one-slide vs. multi-slide, how long should a case study be.

Final Tip: Use Compelling Presentation Visuals

Business Case Study Examples

What is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms, a case study is investigative research into a problem aimed at presenting or highlighting a solution to the analyzed issues.

A standard business case study provides insights into:

General business or market conditions
The main problem faced
Methods applied
The outcomes gained using a specific tool or approach (the results)

Case studies (also called Case Analysis or Case Reports ) are also used in clinical settings to analyze patient outcomes outside of the business realm.

In this post, we’ll focus on explaining to you how to write and present a case study, plus share several case study PowerPoint templates and design tips.

Case Study Woman Doing Research PPT Template

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies in their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or partnering with your specialist).

For the above purpose, case studies and case analysis work like a charm. Per the same report:

For 9% of marketers, case studies are also the best method for nurturing leads.
23% admit that case studies are beneficial for improving conversions.

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit.

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject.

Most case studies come either as a slide deck or as a downloadable PDF document.

Typically, you have several options to distribute your case study for maximum reach:

Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, case study presentations can be delivered during client workshops, sales pitches, networking events, conferences, trade shows, etc.
Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell.
Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories. This can combine your case analysis with real testimonials from customers which can make the video case study more engaging and effective.

How to Write a Case Study (a 4-Step Framework)

Once you decide on your case study format (be it a case study presentation, a blog case study, or a video), the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data.

But let’s say you already have all your facts straight and need to organize them in a clean copy for your case study presentation deck. Here’s how you should do it.

Business Case Study Presentation Example PPT Template

1. Identify the Problem

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention:

What’s the purpose of the case study? What will the audience learn?
Set the scene. Explain the situation that preceded the events, focusing on the challenges that the person was facing.
Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study slides.

2. Explain the Solution

The bulk of your case study copy and presentation slides should focus on the provided solution. This is the time to speak about how the subject went from before to the glorious after.

Here are some writing prompts to help you articulate this better:

State the subject’s main objective and goals. What outcomes were they after?
Explain the main solution provided. What was done? Why this, but not that?
Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making.

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Case Study Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. At SlideModel, you can browse a collection of readymade case study presentation templates, ready for PowerPoint & Google Slides.

As a rule of thumb, keep one big idea per slide. If you are discussing a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

Case Study Man With Giant Clipboard PPT Template

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. Otherwise, let’s continue to learn how to make a case study presentation.

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck.

So, how to present a case study in a PowerPoint presentation?

To make a strong case study presentation , follow these quick techniques and effective presentation tips below. Alternatively, you can learn how to present a business case here.

Focus on Telling a Great Story

A case study is a story of overcoming a challenge and achieving something grand. Your delivery should reflect that. Step away from the standard Feature-Benefits sales formula or the FAB Technique in sales (which focuses on features, advantages, and benefits). Instead, make your customer the Hero of the case study. Describe the road they went through and how you’ve helped them succeed.

The premises of your story can be as simple as:

Help with overcoming a hurdle
Gaining major impact
Reaching a new milestone
Solving a persisting issue no one else code

Based on the above, use narrative techniques and storytelling to create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable.

Experiment with Copywriting Formulas

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas.

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

AIDCA — short for Attention , Interest , Desire , Conviction , and Action . First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more.
PADS — is short for Problem , Agitation , Discredit , or Solution . This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option.
4Ps — short for Problem , Promise , Proof , Proposal . This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes.

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience, which can help you in preparing the case study presentation, is showing that you are one of them and fully understand what they are going through.

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example:

A business owner went to the bank
A business owner came into a bank branch

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to.

By placing your audience in the right visual perspective, you can make them more receptive to your pitches. The following image shows a simple minimalist slide for a Case Study presentation. In this slide, we can see icons associated with each of the components of the case study: a heart to define the problem, a brush icon in the Solution and a hand with a heart to show the Results of the case study.

Graphics and icons can be used in other slides of your case study presentation.

For example, in our animated business case study presentation template , we included a Client Overview slide, which acts as a Company Profile slide, helping to describe the client, the service offerings, the company size, the location and the industry in which the client delivers it services.

Example of Business Case Study Presentation slide

When presenting a case study, choosing the right structure depends on the depth of information and the time available. Below are two effective formats that you could take as case study presentation examples: a one-slide minimalistic presentation and a multi-slide detailed presentation.

1. One-Slide Presentation

A one-slide presentation condenses the entire case study presentation into key points, making it ideal for quick overviews or executive summaries. This case study format is also useful when you need to present case studies inside a bigger presentation.

How can you design the case study slide?

At the top of the slide, you can include the presentation title and a brief one-sentence description of the problem to introduce the topic.
On the left column, provide the Problem Statement —a concise explanation of the challenge, supported by one key metric.
In the middle column, summarize the Solution —the steps or strategies implemented to solve the problem.
On the right column, highlight Key Metrics with a visual representation such as a bar chart or infographic.
At the bottom, conclude with Outcomes and Results , a bullet-point summary of achievements or impacts, ending with a bold call-to-action.

This format of case study PPT is best for quick pitches, high-level meetings with limited time, or audiences that only require essential takeaways. You can use a dashboard-style design and separate each section by components. Check out our dashboard presentation templates to review some dashboard examples.

2. Multi-Slide Presentation

A multi-slide presentation provides the space to elaborate on each aspect of the case study, making it a full case study slide deck, which could be suitable for in-depth discussions or workshops.

Possible structure of a multi-slide case study presentation deck:

Title Slide: Include a cover of the case study, introduce the company.
Introduction Slide: Purpose of the case study and a brief overview of the subject and context.
Problem Statement Slide: A detailed explanation of the challenge or issue, supported by visuals or data.
Solution Slides (2-3 slides): Breakdown of the solution into steps or phases. You can use visuals such as process charts or images to support each phase.
Results Slide (2 slides): Quantitative data (e.g., graphs, charts, before and after comparisons ). Consider including qualitative outcomes, such as testimonials or feedback from stakeholders.
Key Insights Slide: In the key insights slide, include lessons learned, challenges faced, and recommendations for future cases.
Recommendations and Next Steps Slide: Actionable key takeaways and suggestions for stakeholders.
Closing Slide: Summary of key points and a final call-to-action (e.g., contact information or proposal for further collaboration).

This case study presentation format is ideal for client presentations , workshops, or detailed stakeholder reviews where a comprehensive analysis is needed.

Choosing the Right Format

The one-slide format is perfect for time-sensitive scenarios, executive overviews or when you need to present a case study slide inside a bigger presentation.

The multi-slide format works best for detailed discussions, storytelling, and engaging audiences with complex solutions and results.

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Final Tip: Use Compelling Case Study Presentation Visuals

Our brain is wired to process images much faster than text. So when you are presenting a case study to an audience, always look for an opportunity to tie in some illustrations such as:

A product demo or preview
Processes chart
Call-out quotes or numbers
Custom illustrations or infographics
Customer or team headshots

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

Example of Results slide in a Case Study Presentation combining data charts, icons and information

To better understand how to create an effective business case study, let’s explore some successful case studies examples:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements!

Featured Case Study Presentation Templates

1. business case study powerpoint template.

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

This Medical Case Study presentation template is a case study presentation PPT template intended for medical professionals and doctors, who need to present their findings about their medical cases or to be used as a patient case study presentation. It contains 10 slides with amazing gradient backgrounds and top-quality graphics that allow you to fill in the details easily.

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

7. Business Case Study Presentation Template

Illustrate the key points of a business case study using a customizable Case Study Presentation template. This case study PPT presentation template includes useful slides such as Client Overview, Problem Definition, Key Initiatives, Implementation plan and then the Results and Conclusions.

Yes. Case studies are an effective marketing tool to showcase success stories, build credibility, and demonstrate how your solutions solve real-world problems. Use them in sales pitches, workshops, or website content to attract prospects.

Avoid overloading slides with text or data, using poor-quality visuals, and failing to tailor the presentation to your audience. Ensure a logical structure, highlight key results, and practice your delivery to avoid common pitfalls.

To make a case study presentation, you can use presentation tools like PowerPoint and Google Slides. SlideModel can also be used to download readymade case study presentation templates that are 100% editable.

Prepare for possible questions by reviewing your content thoroughly. Use the Q&A session to clarify key points, engage with your audience, and demonstrate expertise.

Choose a one-pager case study format for quick summaries, executive meetings, or if you want to present the case study as part of a bigger presentation. Opt for a multi-slide format when presenting to a detailed audience, such as stakeholders or clients, where you need to provide in-depth analysis.

Yes, adding interactive elements like clickable slides, animations, or live polls can make your presentation more engaging. Tools like PowerPoint and Google Slides allow for interactivity to cater to virtual or in-person audiences.

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Case Study Presentation Template

Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation. Communicate your product’s worth, acquire more clients, and increase retention using our case study presentation.

Our case study presentation template can be used as an effective way to:

Showcase your success stories
Convert prospective clients
Up-sell current clients

Use this template to create a professionally designed and memorable case study

A case study requires relevant data and should be designed to inspire confidence and action. Organize your case study presentation and make it memorable by delivering information visually with any combination of our various slides:

Helpful hints for creating effective case studies that convert

A thoughtful presentation can set your brand above the rest. Consider these tips when organizing your case study.

Add visual interest to your presentation by including charts, graphs, and photos. This will help break up your data and make your presentation memorable.

Content heavy presentations work well with simple clean slides that don’t overwhelm your audience. Feel confident leaving blank space on each slide.

Teammates and clients alike will stay engaged if you use your data to drive a story. Use compelling information to demonstrate your value with numbers and testimonials that manifest client success.

The data you showcase should drive action. What outcome are you aiming for by giving this presentation? Who is your audience? Keep your viewers in mind and make sure your presentation is leading them towards your desired outcome.

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Case study slide template

The case study slide template is a strategic tool designed to present detailed analyses of real-life situations, projects, or scenarios. This template offers a structured format to showcase the background, challenges, solutions, and outcomes of a specific case study in a clear and engaging manner.

With Prezent's case study slide template, you can effectively communicate the key aspects and findings of your case study to your audience. Each slide provides space to outline the case study's context, objectives, methodologies, results, and lessons learned, accompanied by relevant visuals, data, or testimonials.

Download our editable case study slide templates

Tips to design case study slide for your presentation

Problem Statement

Clearly define the problem or challenge that the case study addresses. Use succinct language to describe the issue at hand and why it is significant or relevant to the audience.

Solution Approach

Outline the approach or strategy that was implemented to address the problem. Highlight the key steps taken and the methodologies used to solve the challenge. Provide insights into why this approach was chosen and how it was executed.

Results and Outcomes

Present the results and outcomes achieved as a result of implementing the solution approach. Include quantitative data, metrics, or testimonials to demonstrate the success of the case study. Show how the solution positively impacted the organization or individuals involved.

Our case study slide template provides a structured framework for presenting real-life examples, research findings, and success stories in presentations. Commonly used in business proposals, academic reports, and marketing presentations. With customizable layouts and clear designs, our template facilitates effective storytelling and analysis. Whether you're presenting to clients, stakeholders, or colleagues, this template empowers you to create informative and visually appealing slides that demonstrate your expertise, problem-solving skills, and the value of your work through real-world examples. Elevate your presentations with our dynamic case study slide template.

Frequently asked questions

To access our resources, start by registering for a free trial with Prezent. Once our experts review your details, you'll receive your login credentials via the email address provided during registration. Your Prezent credentials open the door to a diverse collection of over 35,000 storyline-based decks, best practices-based presentation templates, and more for you to explore. Download the templates of your choice and easily customize them to suit your specific needs.

Certainly! Access the slides on Prezent's platform and seamlessly customize templates to meet your specific requirements. Tailor the text to incorporate company-specific information while adjusting language and tone to align with your unique company culture. Modify the slide deck by adding or removing slides to match the agenda of your meeting. Utilize the Slide Library to effortlessly replace existing slides with ones better suited to your content. Enhance your presentation further by aligning it with your brand using a simple, user-friendly interface. With just a few clicks, you can brand-align your presentation for a polished and professional look.

Yes, You have the flexibility to edit these case study slide templates using either PowerPoint or Google Slides. Our templates are fully compatible with both platforms, offering you the convenience and versatility to customize the content and overall presentation according to your preferences. Whether you prefer the functionality of PowerPoint or the collaborative features of Google Slides, you can seamlessly edit and adapt the templates to meet your specific needs.

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Free PowerPoint Case Study Presentation Templates

By Joe Weller | January 23, 2024

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We’ve collected the top free PowerPoint case study presentation templates with or without sample text. Marketing and product managers, sales execs, and strategists can use them to arrange and present their success stories, strategies, and results.

On this page, you'll find six PowerPoint case study presentation templates, including a marketing case study template , a problem-solution-impact case study , and a customer journey case study template , among others. Plus, discover the key components of successful case study presentations , find out the different types of case study presentations , and get expert tips .

PowerPoint Single-Slide Case Study Presentation Template

Single-Slide Case Study Presentation Example Template PowerPoint

Download the Sample Single-Slide Case Study Presentation Template for PowerPoint Download the Blank Single-Slide Case Study Presentation Template for PowerPoint

When to Use This Template: Use this single-slide case study presentation template when you need to give a quick but effective overview of a case study. This template is perfect for presenting a case study when time is limited and you need to convey key points swiftly.

Notable Template Features: You can fit everything you need on one slide. Download the version with sample text to see how easy it is to complete the template. Unlike more detailed templates, it focuses on the main points, such as the problem, solution, approach, and results, all in a compact format. It's great for keeping your audience focused on the key aspects of your case study without overwhelming them with information.

PowerPoint Marketing Case Study Template

Marketing Case Study Example Template PowerPoint

Download the Sample Marketing Case Study Template for PowerPoint

Download the Blank Marketing Case Study Template for PowerPoint

When to Use This Template: Choose this marketing case study template when you need to dive deep into your marketing strategies and results. It's perfect for marketing managers and content marketers who want to showcase the detailed process and successes of their campaigns.

Notable Template Features: This template focuses on the detailed aspects of marketing strategies and outcomes. It includes specific sections to outline business needs, results, and strategic approaches.

PowerPoint Problem-Solution-Impact Case Study Template

Problem-Solution-Impact Case Study Example Template PowerPoint

Download the Sample Problem-Solution-Impact Case Study Template for PowerPoint

Download the Blank Problem-Solution-Impact Case Study Template for PowerPoint

When to Use This Template: This problem-solution-impact case study template is useful for focusing on how a challenge was solved and the results. Project managers and strategy teams that want to clearly portray the effectiveness of their solutions can take advantage of this template.

Notable Template Features: This template stands out with its clear structure that breaks down the case into problem, solution, and impact. Use the template — available with or without sample data — to help you tell a complete story, from the issue faced to the solution and its results, making it perfect for presentations that need to show a clear cause-and-effect relationship.

PowerPoint Comparative Study Template

Comparative Study Example Template PowerPoint

Download the Sample Comparative Study Template for PowerPoint

Download the Blank Comparative Study Template for PowerPoint

When to Use This Template: Choose this comparative study template — available with or without sample data — to illuminate how different products, strategies, or periods stack up against each other. It's great for product managers and research teams who want to do side-by-side comparisons.

Notable Template Features: This template lets you put things next to each other to see their differences and similarities, with a focus on direct comparisons. Use the columns and split slides to make the content easy to understand and visually appealing, perfect for highlighting changes or different approaches.

PowerPoint Customer Journey Case Study Template

Customer Journey Case Study Template for PowerPoint Example

Download the Sample Customer Journey Case Study Template for PowerPoint

Download the Blank Customer Journey Case Study Template for PowerPoint

When to Use This Template: This template is useful for customer experience managers and UX designers who need to understand and improve how customers interact with what they offer. Use the customer journey case study template with sample data to see how to show every step of a customer's experience with your product or service.

Notable Template Features: This template focuses on the whole path a customer takes with a product or service. It follows them, from first learning about the offering to after they buy it.

PowerPoint Case Study Storyboard Template

Case Study Storyboard Example Template PowerPoint

Download the Sample Case Study Storyboard Template for PowerPoint Download the Blank Case Study Storyboard Template for PowerPoint

When to Use This Template: Creative teams and ad agencies should use this case study storyboard template — with or without sample data — to tell a story using more images than text.

Notable Template Features: This template transforms a case study into a visual story. Effectively communicate the journey of a business case, from the challenges faced to the solutions implemented and the results achieved.

Key Components of Successful Case Study Presentations

The key components of successful case study presentations include clear goals, engaging introductions, detailed customer profiles, and well-explained solutions and results. Together they help you present how your strategies succeed in real-world scenarios.

The following components are fundamental to crafting a compelling and effective marketing case study presentation:

Clear Objective: Define the goal of your case study, ensuring it addresses specific questions or goals.
Engaging Introduction: Start with an overview of the company, product, or service, as well as the context to provide necessary background information.
Customer Profile: Detail your target customer demographics and their needs to help the audience understand who the marketing efforts are aimed at and their relevance.
The Challenge: Clearly articulate the primary problem or issue to overcome to establish the context for the solution and strategy, highlighting the need for action.
Solution and Strategy: Describe the specific strategies and creative approaches used to address the challenge. These details should demonstrate your approach to problem-solving and the thought process behind your decisions.
Implementation: Explain how the solution was put into action to show the practical application. This description should bring your strategy to life, allowing the audience to see how you executed plans.
Results and Impact: Present measurable outcomes and impacts of the strategy to validate and show its effectiveness in real-world scenarios.
Visual Elements: Use charts, images, and infographics to make complex information more accessible and engaging, aiding audience understanding.
Testimonials and Quotes: Include customer feedback or expert opinions to add credibility and a real-world perspective, reinforcing your strategy’s success.
Lessons Learned and Conclusions: Summarize key takeaways and insights gained to show what the audience can learn from the case study.
Call to Action (CTA): End with an action you want the audience to take to encourage engagement and further interaction.

Different Types of Case Study Presentations

The types of case study presentations include those that compare products, showcase customer journeys, or tell a story visually, among others. Each is tailored to different storytelling methods and presentation goals.

The following list outlines various types of case study presentations:

Problem-Solution-Impact Case Study: This type focuses on a clear narrative structure, outlining the problem, solution implemented, and final impact. It's straightforward and effective for linear stories.
Comparative Case Study: Ideal for showcasing before-and-after scenarios or comparisons between different strategies or time periods. This option often uses parallel columns or split slides for comparison.
Customer Journey Case Study: Centered on the customer's experience, this option maps out their journey from recognizing a need to using the product or service, and the benefits they gained. It's a narrative-driven and customer-focused case study format.
Data-Driven Case Study: Emphasizing quantitative results and data, this format is full of charts, graphs, and statistics. This option is perfect for cases where numerical evidence is the main selling point.
Storyboard Case Study: Use this type to lay out the case study in a storytelling format. This option often relies on more visuals and less text. Think of it as a visual story, engaging and easy to follow.
Interactive Case Study: Designed with clickable elements for an interactive presentation, this type allows the presenter to dive into different sections based on audience interest, making it flexible and engaging.
Testimonial-Focused Case Study: This format is best for highlighting customer testimonials and reviews. It leverages the power of word of mouth and is highly effective in building trust.

Expert Tips for Case Study Presentations

Expert tips for case study presentations include knowing your audience, telling a clear story, and focusing on the problem and solution. They can also benefit from using visuals and highlighting results.

“Case studies are one of the most powerful tools in an organization’s marketing arsenal,” says Gayle Kalvert, Founder and CEO of Creo Collective, Inc. , a full-service marketing agency. “Done correctly, case studies provide prospective buyers with proof that your product or service solves their business problem and shortens the sales cycle.”

“Presentations are probably the most powerful marketing asset, whether for a webinar, a first meeting deck, an investor pitch, or an internal alignment/planning tool,” says marketing expert Cari Jaquet . “Remember, the goal of a case study presentation is not just to inform, but also to persuade and engage your audience.”

Use these tips to make your presentation engaging and effective so that it resonates with your audience:

Know Your Audience: Tailor the presentation to the interests and knowledge level of your audience. Understanding what resonates with them helps make your case study more relevant and engaging. “Presentations can also be a forcing function to define your audience, tighten up your mission and message, and create a crisp call to action,” explains Jaquet.
Tell a Story: Structure your case study like a story, with a clear beginning (the problem), middle (the solution), and end (the results). A narrative approach keeps the audience engaged.
Focus on the Problem and Solution: Clearly articulate the problem you addressed and how your solution was unique or effective. This section is the core of a case study and should be given ample attention.
Use Data Wisely: Incorporate relevant data to support your points, but avoid overwhelming the audience with numbers. Use charts and graphs for visual representation of data to make it more digestible.
Highlight Key Results: Emphasize the impact of your solution with clear and quantifiable results. This could include increased revenue, cost savings, improved customer satisfaction, and similar benefits.
Incorporate Visuals: Use high-quality visuals to break up text and explain complex concepts. Consider using photos, infographics, diagrams, or short videos. “I put together the graphics that tell the story visually. Speakers often just need a big image or charts and graphs to help guide their talk track. Of course, if the audience expects details (for example, a board deck), the graphic helps reinforce the narrative,” shares Jaquet.
Include Testimonials: Adding quotes or testimonials from clients or stakeholders adds credibility and a real-world perspective to your presentation.
Practice Storytelling: A well-delivered presentation is as important as its content. Practice your delivery to ensure you are clear, concise, and engaging. At this point, it also makes sense to solicit feedback from stakeholders. Jaquet concurs: “Once my outline and graphics are in place, I typically circulate the presentation draft for review. The feedback step usually surfaces nuances in the story or key points that need to show up on the slides. There is no point in building out tons of slides without alignment from the speaker or subject matter experts.”
End with a Strong Conclusion: Summarize the key takeaways and leave your audience with a final thought or call to action.
Seek Feedback: After your presentation, request feedback to understand what worked well and what could be improved for future presentations.

Remember:

“Don't underestimate the power of a great presentation. And don't wait until the last minute or try to invent the wheel on your own,” advises Jaquet. “Many times, getting the next meeting, winning the deal, or getting the project kicked off well, requires your audience to understand and believe your story.”

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Home Templates Case Study Slide Deck Template

Case Study Slide Deck Template

If you’re looking for a professional way to demonstrate a case study, look no further: these business case study templates for Google Slides have got your back.

You are good to go with these case study infographics for google slides, whether the content is business or related to any other niche. This deck includes ten stunning case study infographics with unique designs and different colour combinations.

The primary colour palette in these case study templates contains vibrant yellow, blue, and green with elegant professional photographs as background.

Plus, this is a fully packed case study pitch deck for Google Slides to present any case studies descriptively; there are dedicated templates for explaining case overview, challenge, solution and results.

The template for illustrating challenges has infographics icons for describing goals, risks, and problems. Even though the slides are well packed, you can always edit and customize them to match your story.

So why wait? Download these fully customizable case study templates now and make your presentations stand out!

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