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Marketing Theses and Dissertations
Theses/dissertations from 2023 2023.
Please Don’t Label Me: An Examination of Black-Owned Labels and How a Positive Consumer Activism Movement May Have a Negative Outcome , Khalia C. Jenkins
How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim
Theses/Dissertations from 2022 2022
Spillover Effects in Product Customization , Samuel Babu Sekar
Essays on Upper Echelons Research in Sales Management , Hao Wang
Theses/Dissertations from 2021 2021
External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann
Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu
Theses/Dissertations from 2020 2020
The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu
Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey
Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen
Theses/Dissertations from 2019 2019
How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell
Theses/Dissertations from 2018 2018
The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt
Theses/Dissertations from 2017 2017
Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan
The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin
Product Shadows and Ad Evaluations , Nazuk Sharma
Theses/Dissertations from 2016 2016
Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa
Branding Implications of Co-Created Social Responsibility , Alexander J. Kull
Theses/Dissertations from 2015 2015
How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo
Theses/Dissertations from 2014 2014
Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan
Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata
Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs
Theses/Dissertations from 2012 2012
Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat
Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko
Theses/Dissertations from 2010 2010
Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka
Theses/Dissertations from 2009 2009
An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker
Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming
Theses/Dissertations from 2008 2008
Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer
Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson
Theses/Dissertations from 2007 2007
Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon
The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle
Theses/Dissertations from 2005 2005
The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat
Theses/Dissertations from 2004 2004
Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott
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Online Marketing Dissertation Topics
Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023
Are you looking for trending online marketing dissertation topics to work on your dissertation? This article lists several interesting online marketing thesis ideas and titles for consideration.
There has been a dramatic change in how businesses operate with the invention of the internet. With less time spent reaching customers, small businesses have been able to increase sales and offer competitive pricing.
Selling a product or service online involves using the internet to reach customers. However, websites, applications, and other online services must be planned, developed, and maintain to promote businesses or products online.
Through online marketing, businesses can now reach new customers who may not have access to brick-and-mortar stores.
Internet marketing covers everything from email marketing to YouTube advertising to capturing audiences through graphically appealing content. Regardless of the type of online marketing, make sure it’s low-cost and lets you reach a broad audience quickly.
So without further ado, here is our list of online marketing dissertation topics.
Also read: Marketing Dissertation Topics , Tourism Marketing Dissertation Topics , Fashion Marketing Dissertation Topics , Sports Marketing Dissertation Topics
Types Of Online Marketing
The most common types of online marketing include:
Search engine marketing (SEM) involves creating content and optimizing it for Google, Bing, and other search engines. So, your website appears higher on the search results pages.
Social media marketing (SMM) – using social media platforms like Facebook, Twitter, and Instagram to attract new customers and promote products or services.
Email marketing – sending emails directly from your business, including newsletters and promotional material.
Display advertising – buying adverts on websites that appear as part of the content, such as banner ads, to draw attention to specific products or services.
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List of Dissertation Topics For Online Marketing
The following is a list of popular and relevant topics for an online marketing dissertation.
- Using best practices in online marketing
- The success of Social media marketing.
- Effects of corporate branding on brand development
- Functional digital marketing implementation for small businesses
- Describe the harmful impacts of web advertising.
- result of consumer behavior in Small businesses
- Role of a company’s website in the industry.
- Rules of digital marketing.
- Safeguarding consumer privacy.
- Financial restrictions faced by SMEs marketers
- Role of video marketing
- Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs
- Importance of pop-up advertisements
- Part of Mobile NFC and smart payment choices’
- Analyzing customer purchasing behavior
- Importance of color psychology in influencing purchase decisions
- Influencers and celebrities
- Customer psychology analysis and its application to digital marketing
- Effects of high-touch and low-touch products on consumer loyalty
- Low-income and high-income customers differentiation
- Marketing for global brands with cultural differences
- The influence of social media on teen shoppers
Benefits of Online Marketing
Online marketing allows you to connect with your audience in a way that traditional marketing cannot.
Here are some of the benefits of online marketing:
Reach People
Using online marketing, you can reach millions of people worldwide with an audience database. In addition to social media and mobile apps, you can reach out to new and existing customers.
Increase Sales
Making more money and increasing sales is possible with online marketing. Without paying anything upfront, businesses can advertise their products or services at minimal costs. Instead of looking for new customers all day, you can focus on other aspects of their business.
Build Brand Awareness
Your product or service is exposed to a new audience when you advertise online. It is, however done through word-of-mouth or other advertising, such as television or radio.
Targeted Audience
Through search engine optimization (SEO), businesses can customize their message on the Internet. Depending on location, age, or gender, they can target specific audiences.
Cost-effective
Online marketing is a cost-effective method to promote your business anytime, anywhere. As one of the cheapest marketing subtypes, many small businesses on a small budget use the power of inline marketing to enable cross-border e-commerce possible. No matter where your target buyer lives, internet marketing can help you interact, persuade and convert anyone into a potential customer without spending a fortune.
Online marketing is one of the fastest-growing businesses and helps a competitive company stand out from the competition.
As opposed to traditional marketing methods, online marketing allows business owners to track the results of their marketing efforts. In order to avoid common marketing mistakes for future campaigns, businesses can now design their marketing campaign with the help of efficient tools.
Businesses increasingly rely on online marketing to reach customers and gain a competitive advantage. Online marketing encompasses a significant portion of traditional marketing through advertising, sales promotion, and personal selling. We hope you can take inspiration from the above-mentioned online marketing dissertation topics .
To learn about our dissertation service, visit our topics and outline service page and the full dissertation writing service page.
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How to find dissertation topics about online marketing.
For online marketing dissertation topics:
- Examine evolving digital trends.
- Investigate e-commerce challenges.
- Analyze social media strategies.
- Explore SEO/SEM innovations.
- Study consumer behavior online.
- Select a topic aligning with your passion and industry relevance.
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Feel free to use or get inspired by our list of the top 20 most interesting dissertation topics on youth crime and young offenders.
The field of business ethics entails establishing the moral rules that govern an organisation’s conduct or administration.
Are you looking for some interesting PE research topics? Here’s a comprehensive list of physical education dissertation topics for you.
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Research Topics & Ideas: Marketing
50+ Marketing Research Topic Ideas To Fast-Track Your Project
Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.
Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.
NB – This is just the start…
The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.
If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.
Overview: Marketing-Related Topics
- How to find a research topic (video)
- Traditional (offline) marketing topics/ideas
- Digital (online) marketing topics/ideas
- Examples of actual dissertation topics
- Free Webinar : Topic Ideation 101
- Where to get extra help
How To Find A Research Topic
Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.
Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.
To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.
Research Ideas: Traditional Marketing
- The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
- The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
- The impact of demographic targeting on traditional marketing performance among green businesses
- The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
- The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
- Exploring factors related to outdoor advertising recall in India
- Measuring the ROI of traditional marketing efforts: a review of current methods
- Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
- The use of public relations in traditional marketing campaigns among large insurance companies
- The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK
Research Ideas: Digital/Online Marketing
Social media marketing
- The use of artificial intelligence in social media marketing among online fashion companies in Sweden
- The impact of social media on public relations and media relations: a Case Study of Nandos
- The role of Twitter in crisis communication and reputation management: a discourse analysis
- The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
- The use of social media for market research and consumer insights among SMEs in Kenya
- The impact of social media on consumer buying behaviour of fast food in Italy
- The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
- The relationship between social media engagement and website traffic: an analysis of fitness brands
- The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
- The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco
Content marketing
- The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
- Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
- The experiences and use of SEO in content marketing strategy among small online businesses
- The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
- Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
- The use of user-generated content in building brand trust and engagement among green companies in the UK
- Measuring the ROI of content marketing efforts among luxury brands
- The perception and use of Chat GPT in content creation among small online businesses
- The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
- Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs
Search engine marketing
- The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
- The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
- The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
- The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
- The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
- The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
- Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
- The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
- The use of remarketing and retargeting in search engine marketing campaigns among marketers
- The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups
Email marketing
- The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
- The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
- Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
- The use of personalization on email marketing performance among craft bloggers
- The impact of automated email marketing among local online retailers on customer loyalty and retention
- The use of automation and triggered emails in increasing engagement and conversion rates for online courses
- The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
- The role of mobile optimization in email marketing targeting Gen Z consumers
- The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
- The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer
Marketing-Related Dissertations & Theses
While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.
Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.
- The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
- Customer Success and the Transformation of Customer Relationships (Raines, 2022)
- The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
- Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
- You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
- Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
- Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
- Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
- Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
- Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
- The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
- The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
- Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)
Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.
Fast-Track Your Research Topic
If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.
Do you have topic on insurance industery ? Specifially on the role of sale’s agents? Or some thing relates the AI rolls in insurance agents
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Dissertation Topics in Marketing
- Updated on
- May 8, 2023
As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!
Also Read: Dissertation vs Thesis
This Blog Includes:
Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.
- What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
- To what degree does Caffe Nero’s app foster consumer allegiance?
- How and why can communication marketing be employed to entice new clients through social elements?
- How does production variety influence policy patriotism among high and low-contact producers?
- Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
- How do entrepreneurs grapple with polygamous behaviour among users?
- Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
- Growing policy support through long-value distribution management–an event study of UK health brands.
- What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
- An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
- How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
- Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.
Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.
- Involving communal systems when seeking different markets and developing the market interest.
- Systems companies use acting on customer boycotts.
- The job of joint buy in a poor industry.
- Are modernisations useful in building up the number of clients?
- The relationship between the geographic position and the nature of a system.
- The benefits groups get from the customisation of their works.
- Mobile commerce: its powers and shortcomings.
- The change in prices on offline and wire markets of properties.
- How serious is the job of branding in the progress of a business?
- Are there proper limitations in brand selling plans?
- What are the key features of Internet commerce?
Also Read: Dissertation Topic in Finance
Here are some dissertation topics for B2B marketing.
- Altering the Marketing Management. What are the new models, functions, processes, and techniques?
- Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
- Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
- Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
- Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
- Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.
Given below is a list of Digital Marketing dissertation topics.
- How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
- Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
- In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
- Evaluating the power of vision brands’ direct selling via YouTube.
- How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
- Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?
Also Read: How to Write Acknowledgement for Dissertation?
Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:
- Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
- Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
- The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
- Customer loyalty – Behaviour or attitude? A mixed-method analysis.
- The relationship marketing strategies of Nike: A critical analysis.
In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:
- How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
- Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
- A case study: Using digital methods to increase brand salience.
- Using social media marketing to attract customers to brands of small companies.
- The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.
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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:
- In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
- The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
- Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
- Using social media to reduce the cost of direct marketing
- Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon
As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:
- Native advertising: Exploring its effectiveness in the UK, China, and the US.
- The effect of culture on marketing communications: The case of Coca-Cola in India
- How do supermarket chains overcome language differences in Switzerland?
- Effects of social media on organisational culture in the UK’s fashion industry.
- How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.
Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:
- The case of Apple: How can firms customise their products?
- The impact of digital marketing innovation on Apple’s performance
- Pop-up advertisements: Hit or a miss
- Celebrities and influencers: Have they changed the game of online marketing?
- Analyzing customers’ psychology and its role in digital marketing.
Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:
- Can a strong brand image be built through mobile marketing techniques?
- What do customers want from mobile marketing messages?
- How does location influence mobile marketing communications?
- What role does timeliness play in mobile marketing communications?
- What are the advantages and disadvantages of push-and-pull mobile marketing strategies?
The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:
- The impact of product information availability and persuasive advertising on consumer behaviour.
- Advantages and disadvantages of online advertising in international marketing.
- The Importance of Marketing mix on non-profit organisations.
- Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
- Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?
Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:
- What drives customers to buy things from Amazon?
- What are the benefits and advantages of customer internet reviews?
- What impact do marketing intelligence and planning have on sports marketing?
- How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
- What do customers think about green marketing?
- What are customers’ feelings about Burberry’s digital marketing efforts?
- What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
- How does gender influence information processing among luxury goods consumers?
Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:
- A content analysis of Food brands Instagram posts.
- The impact of social media marketing on brand loyalty.
- Instagram, influencer marking and trust – a critical analysis.
- Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
- Implications for marketing managers: limitations of social media marketing.
Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:
- How have spam laws improved marketing ethics online?
- What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
- The influence of local culture on business ethics of immigrants- A case study of the UK
- Vegan vs cruelty-free: the politics of labelling and why it matters
- What factors distinguish a consumer’s choice of most and least socially responsible firms?
- Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:
- Analysis and determination of consumer buying behaviour for Coca-Cola
- Critical research on how AI will help make better marketing decisions
- Brand advertising and political campaigns: a possible interwoven impact?
- Analysis of how brands exploit impulsive buying
- Marketing budgets included by BREXIT
- The effect of COVID-19 on the global economy
- The decline in organic reach on social media platforms
- Do people appreciate being click baited into sponsored posts?
- How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.
The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
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Online marketing or e-marketing as often referred to all marketing activities carried out online to reach the customers as opposed to the traditional way of reaching the customer like print media, sales promotion, adverts on tv and on radio (Goldfarb, 2011).
This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been ... by online marketing, which resulted in a loss of opportunities in online markets (Cesaroni & Consoli, 2015). The general business problem was that small retail business leaders
The idea for the thesis emerged when I's started to wonder how online marketing affects the increasing customer awareness and preference for the products. In this thesis, I review the theoretical basis of marketing online and some tools that can be applied when doing marketing over the internet under consideration.
While not a mature field yet, the body of knowledge of content marketing has grown over the last 12 years since the first scholarly paper about content marketing by Rowley (2008).Although some confusion about content marketing remains, more recent studies across different disciplines have focused on how content marketing influences online consumer behavior and the mechanisms used to achieve ...
Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis of data received from respondents is still in its embryonic stage, and it is conducted to find the effectiveness of tools and techniques—online chat assistance, email ...
Online marketing is currently the widest framework for expression and exchange of opinions, ... The purpose of this thesis is to determine the significance, application, and efficacy of digital ...
The important antecedents to implement online marketing are convenience, merchandize, interactivity, reliability, navigation, and promotion. Association between Profile of Marketers and their view ...
This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been accepted for inclusion in Walden Dissertations and Doctoral Studies by an ... marketing tool, social media may be used successfully to define a company's goals and objectives (Chen & DiVall ...
Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.
The following is a list of popular and relevant topics for an online marketing dissertation. Using best practices in online marketing. The success of Social media marketing. Effects of corporate branding on brand development. Functional digital marketing implementation for small businesses. Describe the harmful impacts of web advertising.
2.6 Understanding Online, Internet, Mobile, and Digital Marketing Kotler and Levy (1969) defined marketing as the function of an o rganization that is capable of maintaining constant contact with ...
marketing has become an integral part of any successful business plan, and digital analytics plays a vital role in optimizing the efficiency of these strategies. This thesis used a web analytics research method. Statistical data were collected by observing the online behaviour of website customers with the aid of a web analytic tool (Squarespace).
Research Ideas: Digital/Online Marketing. Social media marketing. ... If you're still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below. 3 Comments. jabbie usman on May 21, 2024 at 10:02 pm amazing.
The main purpose of this thesis is to examine and analysis the online marketing strategies of case study company - DASAHO International Oy, and then to identify if there is any im- ... effective marketing online, I provide some recommendations for implementation as guide line for the DASAHO International Oy. Keywords . online marketing ...
This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in the dissertation and the main findings. The second chapter develops a theory-based, cost-effective method to estimate the demand for new
This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been ... Online Marketing Tools Used by Study Participants .....85! 1 Section 1: Foundation of the Study In this section, I provide an overview of the existing business problem and the ...
2. Online marketing: a literature review This chapter gives the reader an understanding of common online activities by reviewing past research within the field of online marketing. First, online marketing in general is defined. Followed by an explanation of the online word of mouth, since the phenomenon has a
This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been ... Internet marketing strategies online fashion jewelry business owners use to maintain or increase profit levels. The sample included three online fashion jewelry business owners
ards boosting the sales margins of the organizations.Regarding the impacts of social media marketing on consumer purchase intentions, the results from the findings show that social media marke. ing did indeed influence consumer purchase decisions. This was evidenced by the fact that all the respondents a.
Online Marketing Dissertation Topics. Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing ...
Subject of Bachelor's thesis. e profits of the organization.The application of digital marketing strategiesABSTRACTThe changing environment and technolog. cal development redirected con-sumption, ways of doing business and means of promotion. The marketing reached completely new scale. with the invention of the Internet and re-sulted in the ...