research methods for business a skill building approach 7th edition

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Research Methods For Business: A Skill Building Approach, 7th Edition 7th Edition, Kindle Edition

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

• ISBN-13 978-1119165552
• Edition 7th
• Publisher Wiley
• Publication date October 19, 2016
• Language English
• File size 14204 KB
• See all details

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From the inside flap.

• Video material developed by the author, giving further explanation on difficult topics
• PowerPoint slides for each chapter
• Additional case studies
• Lecturer test bank including multiple choice, true–false, short answer and essay questions
• Over 250 quiz questions for students' self-study

From the Back Cover

About the author.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

Product details

• ASIN ‏ : ‎ B077SQQGHG
• Publisher ‏ : ‎ Wiley; 7th edition (October 19, 2016)
• Publication date ‏ : ‎ October 19, 2016
• Language ‏ : ‎ English
• File size ‏ : ‎ 14204 KB
• Simultaneous device usage ‏ : ‎ Up to 3 simultaneous devices, per publisher limits
• Text-to-Speech ‏ : ‎ Not enabled
• Enhanced typesetting ‏ : ‎ Not Enabled
• X-Ray for textbooks ‏ : ‎ Enabled
• Word Wise ‏ : ‎ Not Enabled
• Print length ‏ : ‎ 448 pages
• Format ‏ : ‎ Print Replica
• #235 in Business Research & Development
• #559 in Business Education
• #3,655 in Business Education & Reference (Books)

About the author

Uma sekaran.

Discover more of the author’s books, see similar authors, read book recommendations and more.

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Customers find this book helpful for their research methods class. It explains the theory and methodology behind different research methods. The book is well-crafted and paced to match the right class.

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Customers find the book helpful for their classes. It explains the theory and methodology behind different research methods, and is crafted through meticulous research on the topic mentioned on the cover. They say it's a good textbook and reference, though it leans a bit academic.

"...Leans a bit academic, and it's practical , so it is better for classes that are in programs supporting these aims...." Read more

"I am delighted to have acquired this scientific book, crafted through meticulous research on the topic mentioned on the cover." Read more

"Great book, helped explain the theory and methodology behind different research methods and was very helpful for my class." Read more

" Good textbook and reference..." Read more

Customers find the pacing of the book excellent and thorough. They say it's matched to the right class.

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" Great book , helped explain the theory and methodology behind different research methods and was very helpful for my class." Read more

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Research Methods For Business

A skill building approach.

• Available on iOS & Android

About this book

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran' s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

Frequently asked questions

Information, table of contents.

• About the Authors
• Acknowledgments
• 1 Introduction to research
• 2 The scientific approach and alternative approaches to investigation
• 3 Defining and refining the problem
• 4 The critical literature review
• 5 Theoretical framework and hypothesis development
• 6 Elements of research design
• 7 Interviews
• 8 Data collection methods: Observation
• 9 Administering questionnaires
• 10 Experimental designs
• 11 Measurement of variables: Operational definition
• 12 Measurement: Scaling, reliability and validity
• 13 Sampling
• 14 Quantitative data analysis
• 15 Quantitative data analysis: Hypothesis testing
• 16 Qualitative data analysis
• 17 The research report
• A Final Note to Students
• Statistical Tables
• Bibliography

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Research Methods For Business: A Skill Building Approach, -7/E. Uma Sekaran, Roger Bougie

Informasi Umum

Klasifikasi.

658.57 - Research and Development Management (R and D)

Buku - Elektronik (E-Book)

Business Research Methods

Tel-U Gedung Manterawu Lantai 5 : Rak 21 Tel-U Purwokerto : Rak 8

Informasi Lainnya

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular.

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.

The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.

• BM63G4 - METODOLOGI PENELITIAN
• SI412044 - RESEARCH METHODOLOGY
• SM651023 - RISET BISNIS TELEKOMUNIKASI
• SM661013 - RISET BISNIS MEDIA
• SM855036 - SKRIPSI
• KII4O2 - SEMINAR PROPOSAL
• TTI6C3 - METODOLOGI PENELITIAN
• KBI3H3 - METODOLOGI PENELITIAN BISNIS
• KBI4Y3 - W. RESEARCH - METODOLOGI EVALUASI
• CII9A3 - FILSAFAT DAN METODOLOGI PENELITIAN

Koleksi & Sirkulasi

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